Contently

DECEMBER 13, 2022

Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. It can take time for people to take the leap and buy a product or even fill out a request for more information. Optimize Your Storytelling for Engagement and Conversion.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Neil Patel

JULY 15, 2021

Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Creating a contest your target audience engages with results in your contest and brand being shown to their networks. Get More Engagement. Photo Contests.

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Smart Blogger

DECEMBER 29, 2023

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

Lead Generation 59

Lead Generation Social Media Brand Awareness Education 59

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

Contently

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Are they engaging with it? Using the data gathered from your KPIs and feedback from your organization, you can optimize each piece of content as more information becomes available over time.

Content 70

Content Content Creation Medical Brand Awareness 70

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Most likely, you arent engaging because the content does not align with the audiences needs at different stages of their decision-making process. So what are you doing wrong?

Content 67

Content Search Engine Optimization Copywriting Copywriter 67

ContentWriters

APRIL 9, 2025

Technical writing is needed for any informative content with a specific purpose. Beyond just informing, technical content plays a decisive role in marketing. This goal makes perfect sense for traditional and online marketing since people are always interested in informative, easy-to-digest content. How Is Technical Writing Used?

Writing 64

Writing Marketing Medical Education 64

ContentWriters

JANUARY 9, 2025

You need to strike a balance between technical accuracy and engaging readability, all while navigating healthcare compliance requirements. Get it right, and you’ll have a lead-generating asset that positions your organization as a thought leader. Writing Your White Paper Start with an engaging executive summary.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Contently

MARCH 21, 2023

Ideally, the attribution model will inform senior leaders, sales, and other critical stakeholders of content’s impact on business results. Using this unique information, your content strategy and attribution techniques will evolve. A consumer wants information, not to give up their own.

Engagement 97

Engagement Content Education Sales 97

Neil Patel

JANUARY 27, 2021

If you create a killer newsletter that drives engagement, LinkedIn will show it to more people. The more people engage with yours, the more people it will reach. LinkedIn Newsletters Create Engagement. That can improve your engagement. Your engagement will also improve across your other LinkedIn assets as well.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publishing 137

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Measure Engagement to Assess Thought Leadership & Buyer Intent. We all know that engagement is good.

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

Copyhackers

SEPTEMBER 13, 2022

When you’re stuck on how to grow your business – including getting client leads or MQLs – lead generation ideas can get you unstuck. Whether your business is B2B or B2C, if you operate online, you should be focused on lead generation. Let’s get this out of the way: Do leads (i.e.,

Lead Generation 52

Lead Generation Retail Landing Page Social Media 52

Neil Patel

SEPTEMBER 22, 2021

Lead-gen Ads Based on Page Engagement. Facebook has a powerful lead generation tool called “Lead Ads.”. These are essentially form-based ads that offer lead magnets in exchange for customer information like email address and job type. Select “Lead generation” as your marketing objective.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. ToFu means Top of the Funnel content, which implies educational and informative content.

Content Writer 239

Content Writer Writer Content Writing 239

Freelance Union

APRIL 16, 2024

Yet, to stand out and attract the right types of clients in today’s market, freelancers need to be methodical and strategic in their lead-generation efforts.   However, for those who are stretched in terms of time and resources, generating winning leads regularly isn’t always possible.

Freelance 105

Freelance Lead Generation Prose Social Media 105

Neil Patel

JUNE 2, 2021

YouTube needs to protect their user experience , primarily by providing users with relevant information. Ideally, it lays the foundation for effective lead generation. The main objective of lead generation is to both identify likely prospects quickly and offer properly defined metrics.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Backlinko

MARCH 25, 2025

This includes display ads, affiliate marketing, and speaking engagements. Like sleep, stress management, or mindfulness practices Balance science-backed information with relatable personal experiences. Books What this evergreen category lacks in CPC ($0.68), it makes up for in passionate audience engagement.

Blog 101

Blog Blogging Medical Consulting 101

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. That is the action button you should be focusing some energy on for quality lead generation.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

FEBRUARY 10, 2021

Exposure, influence, and engagement are the keywords. Even at this step of the funnel, there is a breakdown in where potential leads might be : The leads may be totally unaware of your business or product, or they may have heard of you, but they’ve never been to your website. It’s an exploratory stage.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

FEBRUARY 24, 2021

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. This may sound easier said than done, but luckily, there are multiple strategies to turn LinkedIn into your own personal lead-generation machine. Storytelling.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Contently

DECEMBER 16, 2022

The focus is primarily on building and engaging their target audience and creating an SEO strategy. Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Leads Generated. Content leads can inform your content strategy.

Content Marketing 114

Content Marketing Marketing Content Banking 114

Quick Sprout

JULY 25, 2022

Starts at $15 Unlimited daily messages Lead generation tools 30 day free trial. Benchmark Email is a robust and feature-rich solution for email marketing, lead generation, marketing automation, and landing pages. Omnisend makes it easy to collect visitor information with fully customizable forms. Start for free.

Landing Page 135

Landing Page Lead Generation Management Sales 135

Neil Patel

DECEMBER 30, 2021

Rather than the traditional landing page, these ads keep users on social media while the prospect fills out a simple lead form with basic details such as their name, email address, and other contact information. From a user’s perspective, Facebook Lead Ads don’t look different from other link ads. Add an engaging image/video.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

DECEMBER 5, 2020

This is why popular auto dialers come with additional tools to help agents manage contact lists, store information, and push trackable leads through the pipeline. Information about the contact is automatically displayed on the agent’s screen. These are: Sales Engagement Platforms Contact Center Software.

Script 143

Script Sales Communication Lead Generation 143

Neil Patel

APRIL 2, 2021

Demand generation is creating interest in your products or services to build a healthy pipeline of qualified leads for your sales team. When you can provide valuable information to the right audience at the right time, you can develop awareness and demand for what you sell. Demand Generation vs. Lead Generation.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Shorthand Content Marketing

JULY 22, 2022

When it comes to content marketing, everyone wants better and higher content engagement. . However, the problem is that when it comes to content engagement, it is a broad concept. . Even worse, finding specific ways to measure content engagement can be frustrating. A Definition of Content Engagement. Well, hopefully.

Engagement 52

Engagement Content Brand Awareness Social Media 52

Neil Patel

DECEMBER 20, 2020

Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more. Unlike a webinar, webcasting is a one-way flow of information. 5 – ON24 Webcast Elite Review — Best For Audience Engagement and Conversions.

Communication 145

Communication Lead Generation Sales Collaboration 145

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. You pay for each engagement generated (cost per engagement).

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. So, you not only get names and email addresses, but any other information you want to ask for. Let Act-On Seamlessly Nurture Inbound and Outbound Leads.

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

MARCH 9, 2021

Using that information, you can update your buyer personas and start crafting marketing campaigns focusing on prospects typically converted. To build this buyer persona and begin determining the appropriate metrics for your lead scoring efforts, you need to begin with their demographic. Engagement. Point of Origin.

Lead Generation 115

Lead Generation Landing Page Concept Sales 115

Grammarly

SEPTEMBER 4, 2024

AI in sales moves away from traditional sales strategies and embraces technological advances—such as automated lead generation, predictive analytics, and personalized customer interactions—to optimize sales performance. You can use this information in many ways, including improving your team’s customer relationship management (CRM).

Sales 111

Sales Lead Generation Communication Persuasion 111

Neil Patel

MARCH 8, 2021

The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates. Here’s why (and how) you should revisit SMS marketing to generate revenue. Do you think Instagram has good engagement numbers? The Many Advantages of SMS Marketing. SMS Marketing Tip #1.

IT 145

IT Marketing Text Keywords 145

Content Marketing Institute

DECEMBER 3, 2018

When the goal is lead generation, you need to incorporate that objective into your strategy. Webinars play a very important part in content marketing and lead generation process. Use your slides to create an informative infographic about your product. Require little contact information. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Backlinko

OCTOBER 8, 2024

A high-converting landing page is a key component of lead generation campaigns. identify lead generation as their goal with landing pages ( HubSpot ) Nearly half (43.6%) of surveyed marketers indicate lead generation as their top priority with landing pages, followed by a direct customer purchase (33.7%).

Landing Page 102

Landing Page Hospitality Lead Generation Entertainment 102

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. HubSpot provides some useful information on the types of content that are needed in different parts of the sales funnel. Don’t simply churn out content for content’s sake. Consumption Metrics.

IT 141

IT Content Social Media Brand Awareness 141

Neil Patel

JULY 6, 2021

based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states. Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. Then, all I’ve got to do is engage with those users.

Keywords 145

Keywords Engagement Lead Generation Brand 145

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Because they’re seeing consistent engagement and ROI.

Marketing 125

Marketing Content Entertainment Social Media 125