This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaginglong-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.
Knowledge cutoff Most generative AI platforms have a cutoff date for their knowledge base, so they can provide information only up to a certain date. Claude has more up-to-date information than ChatGPT does. and GPT-4 is October 2023 However, ChatGPT is able to search the internet, so it can find up-to-date information as well.
We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. If you aim to educate your readers, choose keywords with “Informational” intent. It’s more informative and attention-grabbing in search results. It has since received 27,193 pageviews.
Technical writing is needed for any informativecontent with a specific purpose. This kind of writing can be used with traditional printed or digital content, which could come in the form of PDFs or Word docs to make it easier to present and share. Engineering-related content. How Is Technical Writing Used?
We ranked each extension by its standout features and included detailed pros and cons to help you make an informed decision. Are readers looking for information, or are they ready to purchase? Such as server type, caching settings, and content type. First, read our comprehensive review of the best Chrome extensions for SEO.
Why is it so hard to engage her readers? But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. A draft often sounds writerly, and you have to massage it until it becomes more informal. We’ve not learned how to write compelling content.
Google search algorithms are based on a slew of information, including the phrasing of your query, the reliability of sources, the relevance of pages, and countless other factors. Even your location and settings can help Google discover the most relevant information for your search. It’s just because you wrote great content.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Essentially, the audience is looking for information, answers, and insights.
Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. If a piece of content is outdated, refresh it with up-to-date information before repurposing it.
Readers Can Find Information Easily What is one of the easiest books to navigate? All the information is divided into chapters and in an organized manner. You Can Keep Your Audience Engaged Longer There is a widely cited fact that people have an attention span of just 8.25 However, how accurate is that information?
Many marketers mistakenly think long-formcontent is too daunting for readers. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement. Blog articles over 2,000 words are a sweet spot for engagement via @buzzsumo @moz #research. Click To Tweet.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. What Are Instagram Guides?
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. Consistent blog publishing also has many other benefits, including: Fresh and EngagingContent Search engines and users love fresh content.
Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Content covers everything from blog posts to product descriptions to case studies. Basically, if it’s on your site, it’s content. Good content is consistent, as well.
Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.
I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. But over the last year, engagement has decreased. Short status updates get more comments & shares than long-formcontent published on #LinkedIn. Video is available and highly engaging. Here’s an example.
5 Effective Content Marketing Strategies to Grow Your Business 1. Write Case Studies That Showcase Success Stories Tips for Writing Engaging Case Studies: 3. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Create Comprehensive Guides 2. Here’s why.
Moreover, we will discuss how quality content improves your search engine rankings and enhances the user experience, leading to better engagement with potential customers. By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Guess what?
Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month. This will create more time to respond and engage with your target audience : the true goal of content marketing. Review Last Quarter’s Content Metrics.
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. Ask yourself: Is the content related to my industry or professional expertise?
Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
This kind of software can also track warranty information so the business owner always knows when repairs are still under warranty. If you review software that can make their life easier, they’ll appreciate the information. Software reviews tend to be longformcontent, thorough, and detailed.
You need at least a snapshot view of which content is performing well enough to feature in your curation efforts. Here are some ways to gather that information. Inventory your content. Review the content in your archives. Resurface older #content if it still drives strong traffic via search, says @joderama.
At the core, creative briefs involve merging background information with clear targets, ensuring everyone moves in sync toward the envisioned outcome. Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing.
There isn’t a “one size fits all” approach to content marketing. So, it’s important to consider what formats will engage your particular target audience. In this guide, we’ll discuss common content types and their use cases. To determine which content formats work best for your business, you must understand your audience.
All generative AI tools must be fine-tuned to minimize harm with their responses and not engage with people who want to use them for malicious purposes. Also, as AI generates longer, more complex responses, it will be harder for human reviewers to keep up with the volume of information to assess. Walk through a complex math problem.
Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content.
With the following 46 AI-powered tools and features, you can leverage AI to simplify workflows, improve efficiency, generate engagingcontent, and drive better business outcomes. It is designed to empower marketers to ideate, compose, and perfect their content at an unprecedented speed.
Make informed decisions. There are two core steps to the channel-planning process — understanding the value proposition of the platform and creating the use case for your brand to engage there. on platform (2) make use case to engage. What should we be asking fans and followers to do after engaging with our content?
The second you add a visual component to a piece of content, its sharing potential rises by 40%. Accordingly, digital PR campaigns make heavy use of visual content like engaging infographics and informative videos (how-tos, tutorials, etc.). Driving high-quality traffic.
Content Writing Content is writing that delivers value in the form of relevant information about a company’s offerings and industry. The purpose of content can be to educate, entertain, or invite conversation with the reader. With content, the intent is to engage the reader and attract leads from search engines.
These are deeply intimate devices on which people are now consuming content, so there’s a great opportunity to engage them,” Jay says. For Quartz readers, content needs to be either long or short – a classic smile curve. That’s where the content sings,” Jay says. Click To Tweet. Get in and get out.
Someone has to write content for each of the screens. She can put into words the information that users need to know as they navigate your app. The best apps have excellent content. The copy is engaging and intuitive. You want copy that’s engaging, effective and will contribute to your app’s success. Bottom line?
Let’s look closer and see if content marketing is still worth the investment for businesses. Why Businesses Need Content Marketing Content marketing has come a long way since its inception. Initially, it was primarily about creating informative blog posts and articles to attract potential customers.
That’s a lot of people using their voices to find information. Tips for Optimizing Your Content for Voice Search 1. Create Engaging and InformativeContent—with a Conversational Twist 3. For a business, this is invaluable information. Voice search is taking off, with over 4.2 billion devices.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent? What Is Short-FormContent?
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Creating the Content of Your Audience’s Dreams. Click To Tweet.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
How I organized the content using Tags These boundaries helped me force myself away from perfectionism, which allowed me to save time and work quickly. The impressions and total engagement numbers indicate an engaged audience for content written automatically with minimal oversight.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content