Contently

AUGUST 16, 2024

These are the brands that know how to do LinkedIn content marketing, as well as build brand awareness and engage with their audiences. But in the B2B space, LinkedIn is still king. According to the Pew Research Center, 53% of college graduates use LinkedIn. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Brand 95

Brand IT Marketing Healthcare 95

Jane Friedman

FEBRUARY 27, 2025

Destroy this unread, she wrote years later into her diary from 18681869, when her best friends engagement led her to contemplate death. Photo by Joanna Kosinska on Unsplash Todays post is by author, book coach and historian Christina Larocco. It didnt seem like an ethical dilemma. So, was it wrong to advocate for these papers to be digitized?

IT 128

IT Hospitality Consulting Projects 128

Backlinko

MARCH 3, 2025

In this guide, you’ll learn all about organic traffic, including how to measure and increase it. Lets start with what organic traffic is and how it differs from other traffic sources. What Is Organic Traffic? Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Pretty impressive, right?

IT 104

IT Keywords Brand Awareness SEO 104

Agency Content Writer

DECEMBER 2, 2024

A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Blog Writers : They create engaging, informative articles to attract website traffic. Social Media Posts : Essential for engaging with followers and building brand loyalty.

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Content Writer Writer Portfolio Content 246

iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. By blending search engine optimization with compelling narratives, businesses can attract more visitors, keep them engaged, and convert them into loyal customers. Tailoring your content around these needs will make it more relevant and engaging.

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Engagement Website SEO Content 59

Backlinko

DECEMBER 9, 2024

And the search engines spam policies describe reciprocal links (in all but name) as an example of link spam: This means that if your site engages in widespread reciprocal linking purely as a strategy to boost rankings, Google might pick up on it. The idea is that these backlinks will help the sites rank higher in Google.

SEO 94

SEO IT Text Engineering 94

Agency Content Writer

DECEMBER 2, 2024

A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. A content author wears many hats, working across multiple platforms to deliver engaging material. As such, it maintains professionalism but also keeps readers engaged.

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Proofreader Content Search Engine Optimization Digital Communication 246

Enchanting Marketing

NOVEMBER 26, 2024

I pause and think about how I can add mini stories to keep readers engaged. Pushy salesmen pushed them to buy a fully loaded, feature-rich memory foam mattress. For $3,300 it should have been the pinnacle of comfort, but it wasn’t. To make matters worse, the return policy rendered it impossible to return. It was like car shopping.

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Storytelling Marketing Script Social Media 259

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Like salons, restaurants, and coffee shops. Why Is Local Search Marketing Important?

IT 98

IT Marketing Keywords Search Engine Optimization 98

Grammarly

FEBRUARY 2, 2025

IT professionals often engage with both technical and nontechnical audiences, and Grammarly adjusts tone and complexity accordingly. In the high-stakes IT world, effective communication is critical. Conveying complex concepts to nontechnical audiences or ensuring consistent policies can be difficult.

IT 93

IT Collaboration Communication Engineering 93

BKA Content

NOVEMBER 19, 2024

Regularly check traffic acquisition on GA4 along with other key SEO metrics, such as user engagement and keyword rankings. What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience.

IT 105

IT Insurance Consulting Agency 105

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. Readers often prefer content that gets straight to the point.

Engagement 52

Engagement Writing Social Media Content 52

Enchanting Marketing

JANUARY 28, 2025

Do you mean its entertaining, engaging, or useful? So, reading positive words activates our smile muscles while reading negative words engages our frown muscles. Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. To celebrate, you pour yourself a glass of wine, before going to bed.

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Content Entertainment Text Publisher 238

Express Writers

DECEMBER 12, 2024

To keep your current readers and followers engaged, stick with the style they are familiar with and use it as a guide for all content. When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. Consistency is key to loyalty. What Is Brand Consistency?

Brand 98

Brand Content Marketing IT Marketing 98

Buffer

SEPTEMBER 5, 2024

  Visuals are key to making a blog post engaging, and wherever possible, I use them to illustrate my words. So, for an article on tips for creating engaging LinkedIn carousels, I’ll include examples that match each tip I’m giving.  So, we tend to have a variety of content from different voices.

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Blog Post IT Writing Post 80

Buffer

JULY 23, 2024

Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Nick Ursborne

DECEMBER 2, 2024

Write with the mindset of sitting across from your reader, engaging in a genuine, respectful conversation. Empathy mapping is a framework designed to delve into the emotions, thoughts, and behaviors of your audience. It encourages copywriters to consider not just what people say but what they think, feel, and do. You become futureproof.

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Copywriter Copywriting Storytelling Content Creation 205

Ahrefs

AUGUST 6, 2024

Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account factors like internal links, localization, personalization, and whether the content … Read more ›

Keywords 139

Keywords IT Engagement Content 139

Nick Ursborne

MAY 27, 2024

If you rely in AI to add emotion to your writing, you’ll end up with writing that fails to engage, and falls short of moving your audience to take action. People get excited by how AI models like ChatGPT make it easy to create copy and content at scale. As a writer you can create way more content when using AI. And yes, it’s a lot easier.

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Script Copywriter Copywriting IT 210

ContentWriters

FEBRUARY 21, 2025

Reduces bounce rate : Internal links encourage users to explore related topics, keeping them engaged. Enhances engagement : Structured, engaging pillar pages attract and retain visitors, boosting website performance. Engaging : Helps keep readers on your site longer by offering more detailed info. What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Grammarly

FEBRUARY 3, 2025

Clustering is a powerful tool in data analysis and machine learning (ML) , offering a way to uncover patterns and insights in raw data. This guide explores how clustering works, the algorithms that drive it, its diverse real-world applications, and its key advantages and challenges. Table of contents What is clustering in machine learning?

IT 59

IT Healthcare Medical Projects 59

Jane Friedman

MARCH 25, 2025

Its because novels that hit these plot points immerse and engage readers by creating emotional resonance. So, lets take a closer look at why structure worksnot as a mechanical template, but as an emotional engine that corresponds to human nature and thereby drives a readers engagement. In both cases, the reader is at peak uncertainty.

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Prose Architecture Storytelling Engagement 139

Jane Friedman

MARCH 19, 2025

Engaging readers beyond the pages At first, I thought marketing meant constantly running ads or posting daily on social media. Some books dont need a viral moment; they just need the right readers to find them. And sometimes, that takes patience. Sales came in, but not at the level I had dreamed of. Almost immediately, I saw a difference.

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Publishing Publishing Publisher Marketing 141

Express Writers

JANUARY 28, 2025

The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility. They also contain engagement metrics such as shares, comments, likes, number of views, and average time spent by readers on your articles. Blogging is only half the battle. Promoting it is the other half.

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Promotion Blog Post Post IT 52

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

Social Media 117

Social Media Media Writing Storytelling 117

Kayleigh Moore

FEBRUARY 3, 2025

From there, we had to write a one-page paper summarizing what we took from it. Heres the exact guidance we were given for the paper: You will give the paper a title to orient the reader from the start, and then introduce your topic clearly in the first paragraph. Easy enough; this is pretty much what I do all day for my client work.

Writing 173

Writing Text Engagement Writer 173

Jane Friedman

AUGUST 15, 2024

Big Five publishers look for nonfiction authors who are already engaging their target readership, then build on the foundation that’s already been created. Writing and publishing a nonfiction book is a big investment—of time, energy, and often money. That’s why we’ve created these five ways to test your book idea. If not, don’t worry.

Prose 138

Prose IT Retail Publisher 138

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. E-learning writers need strong instructional design skills to create engaging, effective learning materials, as well as a conversational tone to be able to write scripts with ease.

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Freelance Portfolio Writing Persuasion 130

The Hoth

JANUARY 7, 2025

Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. It was also common for PR professionals to get in touch with TV stations, radio stations, and prominent figures in the media like celebrities. What is Digital PR? The only thing that differs is the marketing channels that you use.

SEO 59

SEO IT Social Media Brand Awareness 59

Jane Friedman

JANUARY 14, 2025

Writing for different media engages our imaginations in profoundly important ways. Also called Chasing Portraits , the film wasnt a replica of the book. Instead, the film echoed the story I told in my book. As I debated writing about this unorthodox and unexpected combination, I tried explaining it to my writing group. At first I panicked.

Creativity 127

Creativity Publishing Publishing Publisher 127