iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. While keywords are important for SEO, they are not the sole focus.

Engagement 52

Engagement Writing Social Media Content 52

BKA Content

NOVEMBER 19, 2024

Regularly check traffic acquisition on GA4 along with other key SEO metrics, such as user engagement and keyword rankings. What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience.

IT 105

IT Insurance Consulting Agency 105

Buffer

SEPTEMBER 5, 2024

Keyword research with Ahrefs Every great blog post starts with a great idea – and then follows that up with thorough keyword research.    A lot of my articles begin with a dive into Ahrefs, a powerful SEO tool we use on the Buffer team to identify primary and secondary keywords to target.

Blog Post 80

Blog Post IT Writing Post 80

Grammarly

FEBRUARY 2, 2025

IT professionals often engage with both technical and nontechnical audiences, and Grammarly adjusts tone and complexity accordingly. In the high-stakes IT world, effective communication is critical. Conveying complex concepts to nontechnical audiences or ensuring consistent policies can be difficult.

IT 93

IT Collaboration Communication Engineering 93

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Choose one that matches your technical skill level and business needs.

Website 117

Website SEO Search Engine Optimization Architecture 117

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.

Content Marketing 113

Content Marketing Marketing Government Content 113

Jane Friedman

MARCH 19, 2025

The right category can make a world of difference, and making small adjustments to metadata, keywords, and book descriptions can help your book reach its ideal audience. The right category can make a world of difference, and making small adjustments to metadata, keywords, and book descriptions can help your book reach its ideal audience.

Publishing 141

Publishing Publishing Publisher Marketing 141

ContentWriters

FEBRUARY 21, 2025

Responding to users’ long, specific queries instead of fragmented keywords, ensuring your content answers their questions directly and comprehensively. Reduces bounce rate : Internal links encourage users to explore related topics, keeping them engaged. Keyword-focused : Targets the correct terms for better visibility.

IT 66

IT Content Architecture Content Creation 66

Backlinko

SEPTEMBER 6, 2024

Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. We ranked each extension by its standout features and included detailed pros and cons to help you make an informed decision. Let’s get started! What’s the Best Chrome Extension for SEO?

SEO 111

SEO Keywords Engineering Website 111

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase social media shares and engagement. What is engaging content ?

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Backlinko

NOVEMBER 29, 2024

We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Every day, over 7.5 Longer phrases get 1.76

Writing 103

Writing Keywords Script SEO 103

Backlinko

JANUARY 6, 2025

How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M For example, when summer sales dropped, they scheduled customer calls.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

iWriter

NOVEMBER 13, 2024

Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Backlinko

SEPTEMBER 28, 2023

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

Keywords 120

Keywords SEO Engineering Website 120

Copywriter Collective

JANUARY 10, 2025

Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. AI is cranking out copy faster than Hunter S. Its not just the tech industry that is suffering from writers block.

Copywriter 105

Copywriter Copywriting Script Copy 105

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. Results can fluctuate between searches.

SEO 108

SEO Keywords Website Management 108

Express Writers

JANUARY 28, 2025

The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility. They also contain engagement metrics such as shares, comments, likes, number of views, and average time spent by readers on your articles. Blogging is only half the battle. Promoting it is the other half.

Promotion 52

Promotion Blog Post Post IT 52

BKA Content

NOVEMBER 26, 2024

Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

NOVEMBER 18, 2024

A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. Secondary keyword: Related words or phrases that support the primary keyword.

Content 94

Content Keywords Collaboration Writer 94

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. The most successful blogs hit this trifecta.

Blog 103

Blog Blogging Medical Finance 103

Grammarly

OCTOBER 30, 2024

AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue. Unlike traditional marketing channels, content marketing provides a long-term, sustainable approach to engaging with audiences. Efficiency and scale AI also streamlines ideation and content creation.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

The Hoth

JANUARY 7, 2025

Digital PR Focused on generating organic traffic, achieving higher keyword rankings, and securing backlinks, quotes, and brand mentions on relevant websites. Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. What is Digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Contently

OCTOBER 3, 2024

Second, unlike many tools that provide data based on proprietary algorithms that estimate keyword traffic, Google Analytics gives you hard data on actual visitors hitting your website. Google Keyword Planner Google Keyword Planner is another must-have SEO tool, and it’s also free. The first step is to enter a keyword.

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

Grammarly

DECEMBER 9, 2024

Even the best rsums wont see the light of day without the right keywords. More importantly, AI can analyze job postings and recommend relevant keywords and phrases to include in your bullet points to optimize your rsum for an ATS and improve your chances of getting your rsum in front of human recruiters or hiring managers.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Contently

SEPTEMBER 4, 2024

SEO and keyword analysis We knew we weren’t ranking as high as we wanted to for our main areas of expertise and that we needed to retool our SEO approach. So, we started out by conducting a comprehensive keyword and competitor analysis. As I put it to my team, we were trying to catch a fish with a hole in our net.

Content 87

Content Blog Blogging Keywords 87

Backlinko

OCTOBER 21, 2024

It runs a test to see how users engage with this new information. This should give Google enough new content to test for our target keyword. That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. The punchline? ” What does this mean?

SEO 101

SEO Finance Content Concept 101

Credible Content

JUNE 8, 2023

Understanding transactional search intent allows you to optimize your keywords and phrases. Optimizing your content with transactional keywords increases your conversion rates. It affects your SEO because it helps you create targeted content for users who are ready to buy. Focusing on transactional search intent maximizes your ROI.

SEO 130

SEO Writing IT Content 130

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you. Because it turns out that only 30% of consumers trust companies. That’s not a great percentage.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Backlinko

DECEMBER 21, 2023

This metric provides insights into how customers engage with your content, highlighting what resonates with them. Why CTR Matters for SEO User engagement: A high CTR shows that you’re matching the search intent of users and that they’re engaging with your content. So, let’s dive right in. What Is CTR?

IT 117

IT Ad Copy Keywords Landing Page 117

Write Freelance

JUNE 13, 2023

You are trying to capture the attention of a very specific target audience while also trying to convince Google that you should be at the top of the SERPs. Sounds a lot, doesn’t it? As the content marketing industry has grown multifold over the years, so has the number of content writing tools available tools available.

Writing 245

Writing Content Freelance Keywords 245

Jane Friedman

FEBRUARY 11, 2025

You can organize these deals by agent, genre, and keyword. We want a resource that is dependable, consistent, and navigable. The publishing landscape is complicated! Especially when we are first starting out, we need someone to distill that publishing landscape for us. Others use tags and categories to enable the use of search criteria.

Writing 137

Writing Publishing Publishing Publisher 137

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Most likely, you arent engaging because the content does not align with the audiences needs at different stages of their decision-making process. So what are you doing wrong?

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

ContentWriters

MARCH 28, 2025

Incorporating relevant keywords and optimizing content for search engines and reader engagement. Conduct and Leverage Keyword and Topic Research Effective SEO content writing begins with solid keyword research. Remember, search engines focus on context, not just keywords.

SEO 59

SEO Writing Content Keywords 59

Backlinko

JULY 26, 2024

Helping make sure that your content is engaging, easy to read, and SEO-friendly. Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. Short on time? ChatGPT can also rewrite your sentences.

Content Creation 96

Content Creation Copy Text Creativity 96

Elna Cain

JANUARY 13, 2023

ChatGPT is here, and everyone is going bonkers on Twitter. Wherever you look, it’s on Youtube, Medium, and Google! The age of an AI writing tool is here, and as freelance writers, we need to EMBRACE this new way of writing. I know many writers are thinking this is the end of freelance writing, but it’s not. The AI Writing Tool I Use.

Freelance 285

Freelance Writer Script Writing 285

Kristi Hines

AUGUST 2, 2023

Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.

Utilities 246

Utilities Transportation Medical Content Creation 246

Contently

AUGUST 23, 2024

Are they engaging with it? Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. It covers all the key parts of creating and maintaining your ongoing content output. Why or why not?

Content 69

Content Content Creation Medical Brand Awareness 69