Contently

MARCH 23, 2023

Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

Engagement 118

Engagement Content Landing Page Brand Awareness 118

Neil Patel

JULY 12, 2021

Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. Amp up your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. Using marketing automation can save you time, money, and improve your marketing efficiency. Use Customer.io

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Contently

DECEMBER 13, 2022

Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Optimize Your Storytelling for Engagement and Conversion. This list will help you create content that meets your engagement and conversion goals.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. What is Mobile Engagement?

Engagement 145

Engagement Ads Advertising Social Media 145

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more. Why do businesses and organizations need professional copywriting services?

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Neil Patel

OCTOBER 26, 2020

Your value proposition should be the first thing visitors see when landing on your homepage. Create an Engaging Website Headline. You can really hammer-home your value proposition on your homepage (and other pages throughout your site) by using images. Warren Buffet once said, “Price is what you pay. Value is what you get.”.

Engagement 142

Engagement Food Communication Manufacturing 142

Neil Patel

MAY 3, 2021

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. On my own site, I spent time A/B testing my popup to find out what encouraged users to engage with my brand. What is A/B Testing and Why Does it Matter?

Landing Page 144

Landing Page IT Copy Sales Copy 144

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

JANUARY 6, 2025

How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M For example, when summer sales dropped, they scheduled customer calls.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. One way or another, I’ll be creating something new, a new way to engage with my audience more deeply. It made me want to engage with my readers at a deeper, more meaningful level. It shifted my mindset.

Copywriter 235

Copywriter Copywriting Writing Landing Page 235

Ashleyn Writes

JANUARY 8, 2025

Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Reminder: 3-5% conversion rate on a sales page is normal. Because it was scannable, engaging, and proved its worth every step of the way. Nature is healing. Let’s go. Its ROI-ready copywriting for $20 a month.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Below, I’m going to show you everything you need to know to craft a winning UGC strategy that will explode your growth, engagement, and bottom line.

IT 123

IT Brand Awareness Content Social Media 123

Elna Cain

OCTOBER 13, 2022

Try to make this section of your byline engaging and not just a matter-of-fact spewing of details. When it comes to being a freelance writer, you’ve probably come across many freelance writing terms being thrown around to describe different aspects of the job. One common term that you should definitely know about is a byline.

Portfolio 155

Portfolio IT Freelance Storytelling 155

Neil Patel

AUGUST 5, 2021

That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. It’s no question Snapchat has potential in numbers and engagement, so why don’t you see results with the platform? Well, it can increase your engagement and views.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Backlinko

NOVEMBER 18, 2024

A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. They aren’t popular enough to deserve their own page but still add value. Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. What Is a Content Brief? The result?

Content 94

Content Keywords Collaboration Writer 94

Backlinko

DECEMBER 21, 2023

For organic CTR, an impression occurs when a link appears in the search engine results page ( SERP ) due to its relevance to a user’s search query. This metric provides insights into how customers engage with your content, highlighting what resonates with them. So, let’s dive right in. What Is CTR? CTR is a metric you shouldn’t ignore.

IT 117

IT Ad Copy Keywords Landing Page 117

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Sounds easy enough, right? Don’t believe me?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Choose one that matches your technical skill level and business needs.

Website 117

Website SEO Search Engine Optimization Architecture 117

Nick Ursborne

NOVEMBER 30, 2023

I now have what it takes to engage with my audience with a high level of Emotional Intelligence. Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page. Companies find it hard to resist the math of using AI to write at least some of their copy and content.

Copy 217

Copy Ads Copywriter Copywriting 217

Neil Patel

SEPTEMBER 16, 2021

When URLs are being frequently visited, the search engine algorithm will consider your page to be valuable and relevant to future queries containing your content keywords. Images in your content are a powerful way to boost engagement. Organic click-through rate refers to the percentage of users who click on a search engine result.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

JUNE 15, 2021

There, they can engage in a personalized, targeted conversation that can lead to the conversion you’re aiming for. Direct Leads to a Landing Page. Historically, paid ads drive to landing pages , and this isn’t a bad thing. The trouble with landing pages occurs when they’re not optimized properly.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

OCTOBER 5, 2021

According to HubSpot’s State of Marketing repor t, 78 percent of marketers have seen a recent increase in email engagement. opportunities to re-engage customers. Additionally, 72 percent of consumers say they only engage with personalized messaging , and most customers expect brands to understand their unique needs.

Landing Page 145

Landing Page Retail Engagement Promotion 145

Quick Sprout

JULY 25, 2022

You can generate leads and add people to your subscriber list with GetResponse landing page tools and webinars. Every plan comes with email autoresponder functionality, marketing automation, and 180+ landing page templates. These tools send time-based messages to specific people on your email list. Visit ConvertKit.

Landing Page 135

Landing Page Lead Generation Management Sales 135

Neil Patel

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. So, let’s get to it, shall we? How do you do that? Understand Your Audience.

Landing Page 142

Landing Page Social Media Sales SEO 142

Credible Content

DECEMBER 23, 2022

When they can easily read and understand your copy, they stay engaged and they read your copy till the end. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. What all you need to do to be a conversational copywriter? You need to write the way your audience speaks.

Copywriter 130

Copywriter Copywriting Sales IT 130

Fat Joe

JUNE 9, 2023

In this era of content marketing, it’s a common practice to make as many blog posts, articles, and landing pages as possible to target any queries or concerns a potential customer could have. As a result, these pages compete against each other in search rankings. Keyword cannibalization doesn’t just affect search engines.

Keywords 96

Keywords SEO IT Landing Page 96

Neil Patel

MARCH 1, 2021

Whatever typeface you choose, make sure that you test the differences in user engagement and click-throughs according to the size of the font. Your call to action (CTA) is the most influential element on your landing page. A contrasting color that is distinct and stands out from the other elements on the page seems to work best.

Website 145

Website Landing Page Copywriter Copywriting 145

Neil Patel

AUGUST 11, 2021

The quality score is a rating Google provides from 1-10 based on how relevant your ad, landing page, and keywords are. A conversion occurs when someone takes the action you want them to take; this happens off the search engine results page and on your landing page or website. We’ve all seen Google Ads.

Ads 144

Ads Management Landing Page Ad Copy 144

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. ” and includes a testimonial and a link to the product page. It has a sense of urgency. It makes a compelling offer.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Take a look at how this might play out in the structure of a blog post, for example: Initial image or design elements: The brain processes the overall design of the landing page and determines attractiveness (dopamine is released).

Sales 142

Sales Landing Page Storytelling Government 142

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy. What Is AI Copywriting and How Does It Work?

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal. Tactic #1: Selling the Trial.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

The Hoth

AUGUST 22, 2024

In this article, we’re going to cover everything related to crawlability and indexability, including how to ensure your most important pages get crawled and indexed – so stick around to learn more! Crawlability refers to how easy it is for bots to crawl, navigate, and index your web pages. So what are they, then? What is Crawlability?

IT 81

IT SEO Architecture Engineering 81

Neil Patel

SEPTEMBER 20, 2021

Map it out, think about what pages should go where, why they should go there, and ultimately where you want people to end up. Cost-effective: Many people with a decent understanding of tech can build a single-page website themselves on a site like WordPress or Squarespace. Why Should You Optimize Your Website? Luckily, SEO is not.

Website 141

Website Landing Page Keywords Architecture 141

Quick Sprout

JULY 22, 2022

It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. Email Marketing Service Reviews.

Marketing 144

Marketing Landing Page Lead Generation Sales 144