Backlinko

OCTOBER 23, 2024

While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides. Social media posts : Ideal for engagement and brand awareness. Luckily, you have many options: Email campaigns: Leverage your subscriber list to showcase new content and drive engagement.

Content Marketing 113

Content Marketing Marketing Government Content 113

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Amp up your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. Use Customer.io

IT 145

IT Landing Page Marketing Sales 145

Smart Blogger

DECEMBER 29, 2023

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

Lead Generation 59

Lead Generation Social Media Brand Awareness Education 59

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on.

IT 141

IT Content Social Media Brand Awareness 141

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

Neil Patel

MARCH 8, 2021

Here’s why (and how) you should revisit SMS marketing to generate revenue. Do you think Instagram has good engagement numbers? Texting Has The Best Engagement Rate of Any Marketing Medium. Using words like “you” and “I” is one of my favorite techniques for driving engagement. The Many Advantages of SMS Marketing.

IT 145

IT Marketing Text Keywords 145

Elna Cain

OCTOBER 6, 2022

Lead generation tactics. As a copywriter , I produce brand mentions in a streamlined manner and make my SEO writing engaging and helpful. Back in the day, when I first started out as a freelance writer , I was excited to tell my audience all about where I was writing. Where I’m Writing: 10 Months as a Freelance Writer.

IT 130

IT Writing Freelance Copywriter 130

Contently

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Are they engaging with it? Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. That’s a lot to rest on the shoulders of a single powerhouse document!

Content 69

Content Content Creation Medical Brand Awareness 69

Elna Cain

APRIL 15, 2024

Cold pitching is a process I could be more successful at, and that’s okay since I’m much more successful with lead generation (having clients come to me). I suppose with COVID-19, there are more people needing jobs. It’s no wonder recruiters, human resource people, and marketing managers are involved in hiring.

Freelance 221

Freelance Recruitment Healthcare Retail 221

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Most likely, you arent engaging because the content does not align with the audiences needs at different stages of their decision-making process. So what are you doing wrong?

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Backlinko

MARCH 25, 2025

This includes display ads, affiliate marketing, and speaking engagements. These metrics are presented on a five-point scale to help you quickly assess each niche’s strengths and challenges. Now that you see how we evaluated these niches, lets find the right one for YOU with our Three Ps framework. Why does this first P matter so much?

Blogging 103

Blogging Blog Medical Finance 103

ContentWriters

JANUARY 9, 2025

You need to strike a balance between technical accuracy and engaging readability, all while navigating healthcare compliance requirements. Get it right, and you’ll have a lead-generating asset that positions your organization as a thought leader. Writing Your White Paper Start with an engaging executive summary.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Contently

MARCH 21, 2023

To make reasonable assumptions about consumer behavior, we must look at what content channels, formats, and topics resonate with our audience and figure out when they’re likely to engage with those content pieces. We all want to attribute value to the content we produce. How can we calculate the value it brings to the business?

Engagement 95

Engagement Content Education Sales 95

BKA Content

NOVEMBER 1, 2023

Articles, blogs and social media posts allow companies to engage with customers directly, which is value added for many followers who expect brands to connect with them personally in views and beliefs. Just check out this infographic by Demand Metric. internet usage. and across the globe.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Neil Patel

SEPTEMBER 22, 2021

Retargeting is one of the best ways to close sales that didn’t happen. On top of that, retargeting efforts are pretty cheap compared to most types of advertising. How do you do it? What retargeting efforts do you need to try? There are a lot of ways to go wrong with retargeting. Although that can work, it’s not really that effective.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Neil Patel

JANUARY 27, 2021

If you create a killer newsletter that drives engagement, LinkedIn will show it to more people. The more people engage with yours, the more people it will reach. LinkedIn Newsletters Create Engagement. That can improve your engagement. Your engagement will also improve across your other LinkedIn assets as well.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publishing 137

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. . “One of the ways to do that is to understand the customer at a level where we can deliver content to them that’s relevant and useful,” he says. Take the Mailchimp website as an example.

Sales 129

Sales IT Search Engine Optimization Content 129

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. Which method should you choose? Now let’s dig into why that is.

Landing Page 117

Landing Page IT Storytelling Text 117

Neil Patel

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. From lead generation to lead nurturing to conversion, funnel AI tools help marketers improve their strategy and streamline their processes. in the lead nurturing and conversion stages of your funnel. Use Exceed.ai

Marketing 139

Marketing Lead Generation Retail Utilities 139

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Measure Engagement to Assess Thought Leadership & Buyer Intent. We all know that engagement is good.

Lead Generation 112

Lead Generation Content Brand Awareness Sales 112

Freelance Union

APRIL 16, 2024

Yet, to stand out and attract the right types of clients in today’s market, freelancers need to be methodical and strategic in their lead-generation efforts.   However, for those who are stretched in terms of time and resources, generating winning leads regularly isn’t always possible.

Freelance 105

Freelance Lead Generation Prose Social Media 105

Contently

SEPTEMBER 5, 2024

It sets you apart from the competition Unlike generic marketing materials, a fintech case study illustrates how your products and services address specific pain points in deep ways. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Quick Sprout

JULY 25, 2022

Starts at $15 Unlimited daily messages Lead generation tools 30 day free trial. In addition to the autoresponder, GetResponse makes it easy to manage your sales funnels and lead magnet funnels. These tools send time-based messages to specific people on your email list. The Top 10 Best Email Autoresponders. Visit Get Response.

Landing Page 135

Landing Page Lead Generation Management Sales 135

Neil Patel

JUNE 2, 2021

Ideally, it lays the foundation for effective lead generation. The main objective of lead generation is to both identify likely prospects quickly and offer properly defined metrics. Both lead generation and brand awareness are powerful tools when used correctly, but it’s vital you understand when to best use them.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Content Hacker

OCTOBER 25, 2022

In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). The biggest goal people want to achieve through content marketing is to generate more high-quality leads ( 79% ). Let’s get to it. Source: CMI.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. That is the action button you should be focusing some energy on for quality lead generation.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

DECEMBER 20, 2020

Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more. There are generally two ways to produce an on-demand event. It’s a way for businesses and individuals to communicate with hundreds or even thousands of people worldwide.

Communication 145

Communication Lead Generation Sales Collaboration 145

Elna Cain

FEBRUARY 27, 2024

You Write Content in All Areas of the Sales Funnel Any business that wants to generate revenue needs a strong sales funnel. I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. Maybe you’re interested in this writing niche and want to see what it’s all about.

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

FEBRUARY 10, 2021

Exposure, influence, and engagement are the keywords. Even at this step of the funnel, there is a breakdown in where potential leads might be : The leads may be totally unaware of your business or product, or they may have heard of you, but they’ve never been to your website. Here’s how to do it. It’s an exploratory stage.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

FEBRUARY 24, 2021

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. This may sound easier said than done, but luckily, there are multiple strategies to turn LinkedIn into your own personal lead-generation machine. Storytelling.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. To run a Twitter ad campaign, you must set objectives. Promoted Tweets.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Contently

DECEMBER 16, 2022

Constant search index changes make it tough to keep content optimized and leave a lot to speculation… leading us back to content like how-to advice. The focus is primarily on building and engaging their target audience and creating an SEO strategy. Leads Generated. Lead Engagement.

Content Marketing 112

Content Marketing Marketing Content Banking 112

Quick Sprout

AUGUST 24, 2022

Marketing automation makes it easier to generate leads, build customer relationships, and drive conversions at scale. Create individualized welcome sequences for totally cold leads, local leads met in the field, senior VPs, and C-suite leads… any way you want to slice it. Design landing pages that convert.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

The Hoth

NOVEMBER 15, 2022

Also, SEO is notorious for taking a long time to start working, with the general consensus being it takes around 6 – 12 months to start seeing a positive ROI. . Yet, even organic SEO isn’t free, and convincing decision-makers and stakeholders at your company of its value can be a hard sell. Why is that?

SEO 105

SEO IT Search Engine Optimization Brand Awareness 105

Grammarly

SEPTEMBER 4, 2024

AI in sales moves away from traditional sales strategies and embraces technological advances—such as automated lead generation, predictive analytics, and personalized customer interactions—to optimize sales performance. This can lead to improved decision-making and better customer experiences.

Sales 111

Sales Lead Generation Communication Persuasion 111

Neil Patel

APRIL 2, 2021

This process is called demand generation. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue. Overview of Demand Generation. Why is Demand Generation Important? Lead Generation.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Neil Patel

JANUARY 12, 2022

If you want to succeed in online marketing, your website needs to be effective. How do you tell if it’s actually working? Website performance metrics are the key. The problem is there are so many metrics available through Google Analytics and other tracking platforms. Plus, some of those metrics don’t really matter in the long run.

Website 127

Website Landing Page Lead Generation Keywords 127