Buffer

JULY 23, 2024

Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives.

Content Marketing 113

Content Marketing Marketing Government Content 113

Buffer

SEPTEMBER 5, 2024

  Visuals are key to making a blog post engaging, and wherever possible, I use them to illustrate my words. So, for an article on tips for creating engaging LinkedIn carousels, I’ll include examples that match each tip I’m giving.  So, we tend to have a variety of content from different voices.

Blog Post 80

Blog Post IT Writing Post 80

Contently

MARCH 23, 2023

Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

Engagement 118

Engagement Content Landing Page Brand Awareness 118

Credible Content

MAY 28, 2023

Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing.

Promotion 130

Promotion Publishing Publisher Publishing 130

Jane Friedman

NOVEMBER 12, 2024

Tell their life story and describe the person behind the name, using descriptive terms that engage all of the readers’ senses and bring these characters to life for your audience. An article giving voice to a mother struggling to feed her children after the family lost all their possessions in the disaster has greater resonance.

Medical 134

Medical Storytelling Writing Style Writer 134

The Idea Logical Company

JANUARY 4, 2023

Most sales are made through online promotion and availability that give incumbent publishers no particular edge. You needed to get new titles promoted in the trade press and mentioned in as many of the hundreds (or thousands) of newspaper and magazine book reviews as possible.

Publishing 299

Publishing Publisher Publishing Hospitality 299

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

Social Media 117

Social Media Media Writing Storytelling 117

Buffer

AUGUST 27, 2024

Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. Ever had a brilliant idea, scribbled it in your notes app, and promptly forgotten about it? For instance, imagine you’re always finding inspiration in your favorite newsletters.

Social Media 81

Social Media Content Creation Content Promotion 81

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. How is direct response copywriting different from other forms of copywriting? It has a sense of urgency.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.

Communication 105

Communication Marketing Storytelling Social Media 105

Copywriter Collective

JANUARY 10, 2025

Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. AI is cranking out copy faster than Hunter S. Its not just the tech industry that is suffering from writers block.

Copywriter 105

Copywriter Copywriting Script Copy 105

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm.

Promotion 105

Promotion Website Social Media Advertising 105

The Hoth

JANUARY 7, 2025

As a practice, public relations has always been about getting clients promoted or quoted in the media by rubbing elbows with journalists and other media professionals. The goal is also the same, which is to get your client or business promoted and quoted in relevant online publications and media. What is Digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Nick Ursborne

FEBRUARY 8, 2024

At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Through engaging with the app, Alex slowly finds a community, regains confidence, and completes their first marathon. The promotional content focuses on Alex’s emotional journey from despair to triumph.

Copy 234

Copy Copywriter Copywriting Food 234

Contently

AUGUST 30, 2024

So, when an influencer introduces a product, their followers assume they have used the product and are promoting it because they love it. And most of the time, their followers can ignore the fact that the influencer may be getting kickbacks for promoting the product. Because it turns out that only 30% of consumers trust companies.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Freelance Magic

DECEMBER 1, 2024

Startups hire freelance writers to explain their products in simple, engaging ways. Your job is to hook readers, keep them engaged, and clearly communicate ideas. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. Ready to become a freelance writer? What is freelance writing? A lot of people.

Freelance 130

Freelance Writer Portfolio Projects 130

Contently

OCTOBER 29, 2024

These types of videos are rampant on TikTok, and with many of these accounts promoting their own Amazon Storefronts, they are a great way for Amazon — and Stanley, for that matter — to leverage real-life user experiences. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs.

Brand 96

Brand Content Retail Utilities 96

Grammarly

APRIL 12, 2024

All generative AI tools must be fine-tuned to minimize harm with their responses and not engage with people who want to use them for malicious purposes. Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Table of contents What is Claude AI?

IT 122

IT Architecture Text Banking 122

Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content boosts engagement by inviting your audience to actively participate. It’s a win for the brand, too.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Contently

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Instead, let’s focus on different ways to spark creativity with content to gauge interest and engagement. How can we get creative with content marketing?

Creativity 101

Creativity Content Marketing Marketing Content 101

Contently

FEBRUARY 17, 2023

Artificial intelligence, machine learning, augmented reality, and virtual reality are hitting all the major headlines in the news and on social. These new technologies are simplifying our lives at home and work in awe-inspiring ways. Right now, everyone’s talking about generative AI and how it’s transforming content and design.

Engagement 119

Engagement Entertainment Marketing Education 119

Grammarly

DECEMBER 9, 2024

million budget, consistently staying under budget and meeting goals Led a data-driven social media campaign that increased engagement and brought in more potential customers, resulting in higher revenue 3 Input your skills and master list into the AI tool and generate rsum bullets. HubSpot, Marketo) 2 List your experience.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. I bring client first messaging into ALL your promotional efforts. Why do businesses and organizations need professional copywriting services? The answer is simple. Emphasis on persuasion. Emphasis on storytelling. Emphasis on trust-building.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Nick Ursborne

SEPTEMBER 2, 2023

In other words, writing with empathy wins you a much deeper level of engagement and attention. #2 You can have the most amazing promotion of all time… but if your reader doesn’t trust you, nothing happens. Promotions you just read and think about disappear from your memory within minutes, or seconds even. It builds trust. #3

Writing 244

Writing Copywriter Copywriting Persuasion 244

Backlinko

JANUARY 6, 2025

How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M For example, when summer sales dropped, they scheduled customer calls.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. The first wave of AI adoption has been focused on efficiency and productivity. One benefit is enhanced storytelling.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Backlinko

NOVEMBER 29, 2024

We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. Every day, over 7.5 million blog posts get published. But how many of them actually get read? But when you write an article, you’re looking to accomplish more than just catching attention.

Writing 103

Writing Keywords Script SEO 103

Elna Cain

OCTOBER 6, 2022

Using social media to promote content. As a copywriter , I produce brand mentions in a streamlined manner and make my SEO writing engaging and helpful. Back in the day, when I first started out as a freelance writer , I was excited to tell my audience all about where I was writing. But why do I start blogs? Lead generation tactics.

IT 130

IT Writing Freelance Copywriter 130

Enchanting Marketing

JULY 30, 2024

If you achieve them, you may be rewarded by promotion. over how a single, sweary, typo-infested LinkedIn post slopped together in 20 minutes sparked a flurry of online engagement and $90K in sales. But you give yourself a pep talk, strap your backpack on, and start moving. Each step seems hard. Your backpack feels heavy.

Writing 274

Writing Writer Publisher Publishing 274

Neal Schaffer

MARCH 20, 2025

I have been running a blog since 2008, so I have plenty of firsthand experience in blogging and recognize how excellent a platform it is for sharing ideas, promoting your business, and engaging with a wider audience.

Blogger 72

Blogger Blog Blogging Promotion 72

Backlinko

DECEMBER 21, 2023

Paid CTR refers to any traffic you receive as a result of a paid promotion. This metric provides insights into how customers engage with your content, highlighting what resonates with them. Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns.

IT 117

IT Ad Copy Keywords Landing Page 117

Grammarly

JANUARY 27, 2025

Known for their ability to understand and generate humanlike language, GPTs have become a cornerstone of modern AI applications, offering solutions in creativity, productivity, and data analysis. This article explores what a GPT is, how it works, its evolution, and its real-world uses, while also highlighting its advantages and limitations.

Architecture 105

Architecture Text Education Creativity 105

Kristi Hines

AUGUST 2, 2023

Turn your clients’ ideas into engaging tweets in less than 30 seconds, helping them increase their social media presence. Offer your services as a video editor to businesses that need promotional videos but don’t have the time or resources to make them themselves.

Utilities 246

Utilities Transportation Medical Content Creation 246

Contently

AUGUST 15, 2024

What are they likely to engage with? Therein lies your opportunity to improve on what’s out there, rise in the SEO rankings, and promote your bank’s brand simultaneously. You can use each content distribution channel’s unique strengths and reach strategically to maximize your reach and engagement with your target audience.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

BKA Content

AUGUST 5, 2024

This strategy offers the search-ranking benefits of SEO and the user engagement of content marketing. Engaging With Potential Customers These days, people of all ages go online to find information, from DIY project guides to product comparisons. Content-centric SEO doesn’t feel pushy or promotional. What Is Content-Driven SEO?

IT 86

IT SEO Content Search Engine Optimization 86

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Choose one that matches your technical skill level and business needs.

Website 117

Website SEO Search Engine Optimization Architecture 117