Jane Friedman

JANUARY 14, 2025

But I carried forward an important lesson from projects one and two: Writing in an entirely different medium gives you the opportunity to explore storytelling in fresh and interesting ways. That said, I should be clear: I didnt actually dodge the slump, I just postponed itI hit the proverbial wall when it came to finding project number three.

Creativity 127

Creativity Publishing Publisher Publishing 127

Kayleigh Moore

MARCH 23, 2022

Great storytelling typically follows a fairly basic structure. A good arc engages your readers from start to finish and delivers a satisfying conclusion. The outline Once you’ve decided on the storytelling structure you want to use, next it’s time to start mapping out the elements of your story so they fall in the right places.

Storytelling 147

Storytelling Construction Publisher Publishing 147

Jane Friedman

NOVEMBER 12, 2024

It requires writers to become storytellers and deploy narrative skills to craft a tale that incorporates their analytical perspective. Tell their life story and describe the person behind the name, using descriptive terms that engage all of the readers’ senses and bring these characters to life for your audience.

Medical 134

Medical Storytelling Writing Style Writer 134

Melanie Saxton

OCTOBER 29, 2024

I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become. You have probably seen comments like, “ If something is AI generated, it’s fake.”

Storytelling 130

Storytelling Content Content Creation Text 130

Grammarly

OCTOBER 30, 2024

AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue. Unlike traditional marketing channels, content marketing provides a long-term, sustainable approach to engaging with audiences. Efficiency and scale AI also streamlines ideation and content creation.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

Social Media 117

Social Media Media Writing Storytelling 117

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. But brand storytelling isn’t just for founder-led content. For example, when summer sales dropped, they scheduled customer calls. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Jane Friedman

MARCH 25, 2025

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Its because novels that hit these plot points immerse and engage readers by creating emotional resonance.

Prose 139

Prose Architecture Storytelling Engagement 139

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. Readers often prefer content that gets straight to the point.

Engagement 52

Engagement Writing Social Media Content 52

Grammarly

DECEMBER 6, 2024

7 trends in marketing communication 1 Personal multimedia storytelling Storytelling is a classic marketing strategy that uses a narrative to communicate a brands message. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Jane Friedman

OCTOBER 4, 2023

Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Used unskillfully or too often, they lend an erratic feel and potentially compromise readers’ engagement. Join her on Wednesday, Oct.

Storytelling 144

Storytelling Publishing Publishing Publisher 144

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase social media shares and engagement. What is engaging content ?

Engagement 130

Engagement Storytelling Content Search Engine Optimization 130

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? You’ll be engaging in group discussions and doing assignments every week. Finding and enrolling in the best creative writing courses in India has been more difficult than I thought.

Creativity 299

Creativity Writing Storytelling Writing Style 299

Elna Cain

MARCH 8, 2025

You have to do certain things to command a higher rate with your service to make money as a writer. And this can take time, like years time. Well, it did for me. I had to learn new skills and do things out of my comfort zone to earn money writing. But, it wasn’t THAT difficult, just a little uncomfortable at times!

Writer 130

Writer Portfolio Post Freelance 130

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. One benefit is enhanced storytelling. The first wave of AI adoption has been focused on efficiency and productivity.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on storytelling. Why do businesses and organizations need professional copywriting services? The answer is simple. Emphasis on persuasion. Emphasis on trust-building. Emphasis on capturing and holding attention. Im happy to provide answers.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. But how do you effectively tell a story online?

Storytelling 97

Storytelling Social Media Copywriter Copywriting 97

Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4.

Ads 217

Ads Ad Copy Storytelling Copywriter 217

Copywriter Collective

JANUARY 10, 2025

Visual Storytelling Video content creation seems to be on the up-and-up. Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11.

Copywriter 105

Copywriter Copywriting Script Copy 105

ContentWriters

NOVEMBER 21, 2024

Recent data shows high production values aren’t critical to keeping viewers engaged. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. The good news? You don’t need a Hollywood budget to create compelling content.

Script 105

Script Writing Marketing Persuasion 105

Freelance Magic

DECEMBER 1, 2024

Startups hire freelance writers to explain their products in simple, engaging ways. First, you need solid writing and storytelling skills. Your job is to hook readers, keep them engaged, and clearly communicate ideas. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. A lot of people.

Freelance 130

Freelance Writer Portfolio Projects 130

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. You need to imagine the experience to a depth that allows you to write truly engaging and relatable copy. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. On other words, weave yourself or someone else into the narrative. But so can GPT-4.

Copywriter 232

Copywriter Copywriting Storytelling Writing 232

Copywriter Collective

JANUARY 17, 2025

The Power of Storytelling Humans are wired for stories. When you use storytelling, you transform cold facts into relatable experiences. But then you notice the tagline plastered on the machine: Fuel Your Greatness. Suddenly, that chocolate bar isnt just a snackits a ticket to your next big achievement. That is the power of copywriting.

Copy 97

Copy Sales Copywriter Copywriting 97

Backlinko

OCTOBER 21, 2024

It runs a test to see how users engage with this new information. That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. The punchline?

SEO 101

SEO Content Finance Concept 101

Freelance Magic

DECEMBER 6, 2022

How to add storytelling to content. I’m not the biggest fan of LinkedIn. I’ve never been a fan of it and recently it seemed to get more… salesy? My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. I knew that I didn’t want to be a humble bragster. Idea generation.

Freelance 260

Freelance Storytelling Concept Brand 260

Nick Ursborne

MARCH 12, 2021

A story engages us quickly, and can bind us at a deep level through shared experiences and emotions. And when they empathize, their emotions are quickly engaged, and they are more likely to keep reading. They definitely know about the power of emotion when it comes to engaging readers. It can be something simple. We know that.

Engagement 130

Engagement Sales Copy Landing Page Copywriter 130

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. From generative AI to tools of the trade to ethical implications, we’ll touch it all.

Storytelling 77

Storytelling Script Collaboration Creativity 77

Elna Cain

OCTOBER 13, 2022

Try to make this section of your byline engaging and not just a matter-of-fact spewing of details. When it comes to being a freelance writer, you’ve probably come across many freelance writing terms being thrown around to describe different aspects of the job. One common term that you should definitely know about is a byline.

Portfolio 155

Portfolio IT Freelance Storytelling 155

Melanie Saxton

NOVEMBER 7, 2023

These artifacts can add depth and authenticity to your storytelling. We’ll engage your readers by being open, honest, and vulnerable. Writing a legacy book means capturing your adventures for posterity! Writing a legacy book can be a meaningful and fulfilling project.

IT 130

IT Writing Storytelling Projects 130

Dr. Rissy's Writing and Marketing

JULY 18, 2023

Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action. At Dr. Rissy’s Writing and Marketing, we understand the power of engaging content. It’s not about the quantity of content produced, but the quality and impact it holds.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Income Diary

OCTOBER 30, 2024

Launched to compete with platforms like TikTok, these concise videos can be a fantastic way to capture attention and drive engagement. As viewers tend to have shorter attention spans, delivering messages quickly and effectively can keep them engaged. This flexibility can lead to a more dynamic storytelling experience.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Backlinko

NOVEMBER 29, 2024

We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. Every day, over 7.5 million blog posts get published. But how many of them actually get read? But when you write an article, you’re looking to accomplish more than just catching attention.

Writing 103

Writing Keywords Script SEO 103

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Why bother with all the hassle?

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Contently

JULY 26, 2022

But if you’re not able to make the content engaging, you may be doing your brand a disservice. Are you doing enough to differentiate your company from the competition and create an engaging brand persona? We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content.

Engagement 116

Engagement Banking Content Finance 116

The Hoth

JANUARY 7, 2025

Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. It was also common for PR professionals to get in touch with TV stations, radio stations, and prominent figures in the media like celebrities. What is Digital PR? The only thing that differs is the marketing channels that you use.

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

AUGUST 16, 2021

Often, these channels don’t yield results marketers can bank on though. If you’ve spent a lot of time creating content, hoping to attract the right leads, but you still aren’t getting results, it can be discouraging. Hear this: you’re not alone. At one time in my content marketing career, I struggled to acquire leads. 6 Proven Lead Generation Hacks.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145