Contently

DECEMBER 13, 2022

Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Optimize Your Storytelling for Engagement and Conversion. This list will help you create content that meets your engagement and conversion goals.

Storytelling 121

Storytelling Engagement Landing Page Long Form Content 121

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. What is Mobile Engagement?

Engagement 145

Engagement Ads Advertising Social Media 145

Neil Patel

OCTOBER 26, 2020

Create an Engaging Website Headline. Tips on Creating an Engaging Value Proposition. To create an engaging value statement, you can ask yourself questions like: What product/service is your company selling? Unbounce promises to make landing pages for the consumer without the need for coding knowledge.

Engagement 142

Engagement Food Communication Manufacturing 142

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website. Why do businesses and organizations need professional copywriting services? The answer is simple. Emphasis on persuasion.

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Backlinko

SEPTEMBER 6, 2024

One of its standout features is intranet analytics, which lets you measure the performance and engagement of internal websites. Including traffic sources, visitor paths, and most visited pages. It’s a great option if you’d like data on internal memos and the content your employees engage with the most.

Script 99

Script Landing Page Keywords Website 99

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

JANUARY 6, 2025

How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Look for patterns in engagement and sales attribution. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. And it worked. Test and iterate. No disconnects.”

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. One way or another, I’ll be creating something new, a new way to engage with my audience more deeply. It made me want to engage with my readers at a deeper, more meaningful level. It shifted my mindset.

Copywriting 238

Copywriting Copywriter Writing Landing Page 238

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. These are like remarketing or retargeting audiences that just visited your website, engaged with you on Facebook, or even recently joined your newsletter. A great way to start is with a conversion-based Facebook ad campaign. The only problem?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Nick Ursborne

NOVEMBER 30, 2023

I now have what it takes to engage with my audience with a high level of Emotional Intelligence. Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page. I also have a sense of their emotional triggers… the desires and fears they might be feeling.

Copy 220

Copy Ads Copywriting Copywriter 220

Neil Patel

JULY 12, 2021

Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. Amp up your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. You also get ROI reporting, forms and landing pages, and standard CRM integration.

IT 145

IT Landing Page Marketing Sales 145

Backlinko

NOVEMBER 18, 2024

A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. This includes notes on the types of content that are ranking, such as blog posts or landing pages. What Is a Content Brief?

Content 92

Content Keywords Collaboration Writer 92

Neil Patel

JULY 22, 2021

Its engaged, passionate community is just one of the reasons you should consider marketing on Reddit. Reddit’s advertising policies cover quality, style, URLs, and landing pages. From there, you can begin engaging with the community by answering questions and posting content related to your niche. Video Advertising.

Landing Page 145

Landing Page Banking Advertising Promotion 145

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads. – Lewis Howes.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

JUNE 15, 2021

There, they can engage in a personalized, targeted conversation that can lead to the conversion you’re aiming for. Direct Leads to a Landing Page. Historically, paid ads drive to landing pages , and this isn’t a bad thing. The trouble with landing pages occurs when they’re not optimized properly.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

SEPTEMBER 16, 2021

Images in your content are a powerful way to boost engagement. Share the new article on social media and wait for the same number of days as you gave the first post then check the engagement rates for both. The headline that drives the most engagement wins and should be the headline to use. Build High Converting Landing Pages.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Quick Sprout

JULY 25, 2022

You can generate leads and add people to your subscriber list with GetResponse landing page tools and webinars. Every plan comes with email autoresponder functionality, marketing automation, and 180+ landing page templates. per month Feature-rich autoresponder Lots of automations Landing page templates.

Landing Page 135

Landing Page Lead Generation Management Sales 135

Neil Patel

OCTOBER 5, 2021

According to HubSpot’s State of Marketing repor t, 78 percent of marketers have seen a recent increase in email engagement. opportunities to re-engage customers. Additionally, 72 percent of consumers say they only engage with personalized messaging , and most customers expect brands to understand their unique needs.

Landing Page 145

Landing Page Retail Engagement Promotion 145

Backlinko

DECEMBER 5, 2024

Further reading: Local Keyword Research: 4 Easy Steps to Attract More Customers Get More Google Reviews and Engage with Them Google reviews can influence your rankings in local search results. It helps you increase engagement and conversions from local searchers. Next, optimize your website using your chosen local keywords.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Neil Patel

AUGUST 6, 2021

Invest in interactive content to engage customers and get more data to create hyperpersonalized experiences. Create Engaging and Targeted Paid Ad Campaigns. For your ads to be effective, though, you must ensure they’re engaging and targeted. Optimize your landing pages for better conversions.

Landing Page 142

Landing Page Social Media Sales SEO 142

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. Here is how their call-to-action may sound like: Call now and get this set of knives free with your vegetable chopping set.

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Neil Patel

AUGUST 11, 2021

The quality score is a rating Google provides from 1-10 based on how relevant your ad, landing page, and keywords are. A conversion occurs when someone takes the action you want them to take; this happens off the search engine results page and on your landing page or website. Step 5: Optimize Your Landing Pages.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

MARCH 1, 2021

Whatever typeface you choose, make sure that you test the differences in user engagement and click-throughs according to the size of the font. Your call to action (CTA) is the most influential element on your landing page. A contrasting color that is distinct and stands out from the other elements on the page seems to work best.

Website 145

Website Landing Page Copywriter Copywriting 145

Backlinko

JULY 22, 2024

To satisfy this intent, create product, service, or landing pages with clear calls to action. Not only are these backlinks going to show Google that you’re involved locally, but they’re also going to get more potential customers to engage with you because they see you’re involved offline as well.”

Website 115

Website SEO Search Engine Optimization Architecture 115

Neil Patel

MAY 3, 2021

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. On my own site, I spent time A/B testing my popup to find out what encouraged users to engage with my brand. You can also test the full path of conversion.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Take a look at how this might play out in the structure of a blog post, for example: Initial image or design elements: The brain processes the overall design of the landing page and determines attractiveness (dopamine is released).

Sales 142

Sales Landing Page Storytelling Government 142

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. One solution is to first set up a landing page to convert visitors into leads.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place. However, one of the standout features is the landing page generator.

Copywriting 143

Copywriting Copywriter Writing Script 143

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

SEPTEMBER 20, 2021

Create Landing Pages. Every website needs somewhere for the user to land. If you’re using key marketing skills to drive traffic from your social media profiles you’ll need a landing page they can click over to before you sell to them or introduce them to your offer. Learn SEO in 5 Minutes.

Website 141

Website Landing Page Keywords SEO 141

Quick Sprout

JULY 22, 2022

It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. Sign up forms. Facebook ads.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Neil Patel

OCTOBER 16, 2020

Those add-ons include Salesforce Engage ($50/user per month), Analytics Plus ($3,000/month), and Engagement History ($300/year). Hubspot offers basic features, like emails, landing pages, forms, and live chat capabilities for unlimited users absolutely free. All plans and add-ons are billed on an annual basis. #3

Marketing 145

Marketing Landing Page Social Media Agency 145

Neil Patel

MARCH 19, 2021

With PPC, you’ve got more control over how much each truly engaged consumer costs you. Create Keyword-focused Copy With Unique Landing Pages. It’s what happens when people land on your page that’s key. No matter what your goals are, you need unique, engaging landing pages to achieve them.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Neil Patel

JUNE 23, 2021

Back up your claims with data and testimonials on your landing page/ad copy/ and social media adverts. The ‘free invoicing software’ ad above leads to a landing page, only to show that the software has a 30-day free trial. Ask Questions and Use Emotions to Engage Your Audience. Be Succinct.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

ContentWriters

APRIL 9, 2025

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. They create resources like product explainers, guides, and FAQs to generate leads and engage prospects.

Writing 64

Writing Marketing Medical Education 64

Neil Patel

SEPTEMBER 22, 2021

It was delivered to everyone who landed on a specific web page URL, rather than retargeting all site visitors. I visited their webinar-training landing page and was immediately retargeted after not converting. For the next step, be sure to select “People who visited specific web pages.”.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Freelance Magic

NOVEMBER 25, 2022

If you can master the craft of writing engaging long-form pieces, you can charge up to $500-$800 per article. While these are short pieces of content, you’ll have to conduct client interviews to write engaging and high-converting pieces. Sales and Landing Pages. My rates for landing pages start at $1,000.

Freelance 162

Freelance Finance Writing Medical 162