Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Engagement 120

Engagement Content Landing Page Brand Awareness 120

ContentWriters

APRIL 9, 2025

Learn more about why technical writing is crucial for marketing success below. In marketing specifically, technical writing guides audiences through the buyer’s journey, offering educational resources that simplify decision-making. Beyond just informing, technical content plays a decisive role in marketing.

Writing 64

Writing Marketing Medical Education 64

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Why do businesses and organizations need professional copywriting services?

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Creating Content for Engagement vs. Conversion. Optimize Your Storytelling for Engagement and Conversion.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Backlinko

SEPTEMBER 6, 2024

Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? Including traffic sources, visitor paths, and most visited pages.

Script 99

Script Landing Page Keywords Website 99

Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news?

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

OCTOBER 26, 2020

A good value proposition includes three primary elements: relevancy, value, and uniqueness in the market. Create an Engaging Website Headline. Tips on Creating an Engaging Value Proposition. To create an engaging value statement, you can ask yourself questions like: What product/service is your company selling?

Engagement 142

Engagement Food Communication Manufacturing 142

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. What is Mobile Engagement?

Engagement 145

Engagement Ads Advertising Social Media 145

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Neil Patel

OCTOBER 16, 2020

Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. The top 6 options for marketing automation software. Your marketing channels. Type of business.

Marketing 145

Marketing Landing Page Social Media Agency 145

Quick Sprout

JULY 22, 2022

Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. Visit SendinBlue.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Nick Ursborne

NOVEMBER 14, 2023

Marketing writing. That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. One way or another, I’ll be creating something new, a new way to engage with my audience more deeply. It made me want to engage with my readers at a deeper, more meaningful level.

Copywriter 238

Copywriter Copywriting Writing Landing Page 238

Neil Patel

MARCH 19, 2021

The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing? Pay-per-click is a common advertising model in internet marketing.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Quick Sprout

AUGUST 24, 2022

Marketing automation makes it easier to generate leads, build customer relationships, and drive conversions at scale. By leveraging marketing automation software, you can personalize the customer experience by providing accurate information and targeted promotions to customers with different needs. HubSpot — Best for Inbound Marketing.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Neil Patel

MAY 3, 2021

The platform offers various customization options to help make your stories more engaging to convert more leads. Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy. This is a great way to keep people engaged and clicking over to the next story. Simple to Engage.

Marketing 132

Marketing Landing Page Social Media Engagement 132

Backlinko

NOVEMBER 18, 2024

A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. This includes notes on the types of content that are ranking, such as blog posts or landing pages. What Is a Content Brief?

Content 92

Content Keywords Collaboration Writer 92

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book. Competitors.

Marketing 143

Marketing Social Media Sales Publisher 143

Neil Patel

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

Marketing 139

Marketing Lead Generation Retail Utilities 139

Neil Patel

SEPTEMBER 27, 2021

Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. Content Marketing Institute Blog – Success Focus: Editorial Calendars. Let’s get it started! It’s one thing to write and publish a blog post.

Marketing 143

Marketing Blog Blogging Social Media 143

Neil Patel

APRIL 12, 2021

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing.

Retail 141

Retail Marketing Landing Page Copy 141

Neil Patel

DECEMBER 23, 2020

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. What made them bounce off the landing page? What do you need to know about it?

Digital Marketing 145

Digital Marketing Marketing Content Creation Recruitment 145

Neil Patel

MARCH 28, 2023

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. Driving customers—not just visitors—to your landing page is the best way to make sales. Most are happy with their day job and wouldn’t be interested in our marketing or coaching package. That’s a critical difference.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JULY 22, 2021

Its engaged, passionate community is just one of the reasons you should consider marketing on Reddit. However, the site has a tough stance on self-promotion , which makes marketing tricky, and it’s easy to fall foul of Reddit’s strict guidelines (including the unwritten rules. Reddit Marketing Etiquette.

Landing Page 145

Landing Page Banking Advertising Promotion 145

Neil Patel

MARCH 16, 2021

billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. With more than 3.6 Let’s begin. Content Research and Discovery.

Social Media 143

Social Media Media Marketing Content Creation 143

Neil Patel

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. For the most part, marketing personalization works.

Marketing 145

Marketing Email Copy Copy Landing Page 145

Backlinko

JULY 22, 2024

We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready?

Website 115

Website SEO Search Engine Optimization Architecture 115

Neil Patel

AUGUST 16, 2021

With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

Marketing 128

Marketing Digital Marketing Search Engine Optimization Healthcare 128

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

Quick Sprout

JULY 25, 2022

After extensive research and testing, I’ve narrowed down the top autoresponders on the market today. In addition to traditional email marketing tools, GetResponse offers exceptional automation features, including autoresponders. Free for 1,000 subscribers Starts at $25 per month Landing pages and signup forms 14 day free trial.

Landing Page 135

Landing Page Lead Generation Management Sales 135

Neil Patel

OCTOBER 5, 2021

As a marketer or business owner, you know email marketing is a powerful tool. This article looks at 15 email personalization techniques you can apply to your marketing. According to HubSpot’s State of Marketing repor t, 78 percent of marketers have seen a recent increase in email engagement.

Landing Page 145

Landing Page Retail Engagement Promotion 145

Smart Blogger

SEPTEMBER 6, 2023

Are you tired of draining your budget on costly email marketing tools? News flash: You can run successful marketing campaigns without shedding big bucks. Let us guide you to digital marketing nirvana without spending a dime. Here is a curated list, in alphabetical order, of nine free and effective email marketing platforms.

Marketing 86

Marketing Landing Page Digital Marketing Social Media 86

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. There are lots of other video marketing formats you can use to engage your audience.

Sales 107

Sales Marketing Search Engine Optimization Social Media 107

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145