Contently

DECEMBER 13, 2022

Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Optimize Your Storytelling for Engagement and Conversion. This list will help you create content that meets your engagement and conversion goals.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. What is Mobile Engagement?

Engagement 145

Engagement Ads Advertising Social Media 145

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website. The post Professional Copywriting Services appeared first on Melanie Saxton Media. The answer is simple.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

OCTOBER 26, 2020

Create an Engaging Website Headline. Tips on Creating an Engaging Value Proposition. To create an engaging value statement, you can ask yourself questions like: What product/service is your company selling? Unbounce promises to make landing pages for the consumer without the need for coding knowledge.

Engagement 142

Engagement Food Communication Manufacturing 142

Backlinko

JANUARY 6, 2025

How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Both Mid Day Squares and TBH Skincare started with iPhones and posted daily while staying true to their story. Look for patterns in engagement and sales attribution. And it worked. Test and iterate. No disconnects.”

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. One way or another, I’ll be creating something new, a new way to engage with my audience more deeply. It made me want to engage with my readers at a deeper, more meaningful level. It shifted my mindset.

Copywriter 235

Copywriter Copywriting Writing Landing Page 235

Neil Patel

APRIL 23, 2021

That’s where Amazon Posts comes in. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems. What Are Amazon Posts? Posts allow brands to create and promote product-related content, directly linking to specific product listings.

Promotion 130

Promotion Post Social Media Digital Marketing 130

Ashleyn Writes

JANUARY 8, 2025

Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Reminder: 3-5% conversion rate on a sales page is normal. Because it was scannable, engaging, and proved its worth every step of the way. and converted at 8.8%. Why did it work … with MORE copy?

Copywriter 130

Copywriter Copywriting Copy Sales 130

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Competing URLs: Links to top-ranking posts for the primary keyword.

Content 94

Content Keywords Collaboration Writer 94

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. These are like remarketing or retargeting audiences that just visited your website, engaged with you on Facebook, or even recently joined your newsletter. A great way to start is with a conversion-based Facebook ad campaign. The only problem?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Nick Ursborne

NOVEMBER 30, 2023

I now have what it takes to engage with my audience with a high level of Emotional Intelligence. Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page. The post A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Copy 217

Copy Ads Copywriter Copywriting 217

Backlinko

DECEMBER 5, 2024

You can also go to the Posts tab to create posts about your products. Further reading: Local Keyword Research: 4 Easy Steps to Attract More Customers Get More Google Reviews and Engage with Them Google reviews can influence your rankings in local search results. Next, optimize your website using your chosen local keywords.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Create guides, blog posts, or FAQs that thoroughly address users’ questions to satisfy informational intent. To satisfy this intent, create product, service, or landing pages with clear calls to action. Or provide expert quotes.

Website 117

Website SEO Search Engine Optimization Architecture 117

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads. – Lewis Howes.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

SEPTEMBER 16, 2021

When users see a descriptive long-tail keyword relevant to what they’re looking for, they’re motivated to click on your URL as they’re confident your post will contain the information they’re looking for. All that’s left is to select the keywords that are relevant to your post, and include them in your new content.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

JUNE 15, 2021

While the term conversion can conjure different meanings to different marketers, for the purpose of this post, we’re defining conversion as any desired action, whether that be purchase, form-fill, email capture, or simply a learn-more action. Direct Leads to a Landing Page. Don’t confuse that message by overburdening your page.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

FEBRUARY 10, 2021

Exposure, influence, and engagement are the keywords. When you reach this stage, your leads are considering whether they should engage with you or walk away. Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

MARCH 1, 2021

This post covers the latter. Whatever typeface you choose, make sure that you test the differences in user engagement and click-throughs according to the size of the font. Your call to action (CTA) is the most influential element on your landing page. Finally, we get to the most tedious typography test – typefaces.

Website 145

Website Landing Page Copywriter Copywriting 145

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. A social media post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!”

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. Then, you set certain parameters for the AI tool to follow.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

AUGUST 6, 2021

This post will dive into the strategies you can use to boost your customer retention rates. My partner for this post, BigCommerce B2B Edition , makes it easy for you to offer different price lists and products to your different customer segments. Create Engaging and Targeted Paid Ad Campaigns. So, let’s get to it, shall we?

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Take a look at how this might play out in the structure of a blog post, for example: Initial image or design elements: The brain processes the overall design of the landing page and determines attractiveness (dopamine is released).

Sales 142

Sales Landing Page Storytelling Government 142

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. One solution is to first set up a landing page to convert visitors into leads.

Landing Page 145

Landing Page Lead Generation Persuasion Copy 145

Neil Patel

SEPTEMBER 20, 2021

Create Landing Pages. Every website needs somewhere for the user to land. If you’re using key marketing skills to drive traffic from your social media profiles you’ll need a landing page they can click over to before you sell to them or introduce them to your offer. Learn SEO in 5 Minutes.

Website 141

Website Landing Page Keywords Architecture 141

Neil Patel

OCTOBER 16, 2020

Those add-ons include Salesforce Engage ($50/user per month), Analytics Plus ($3,000/month), and Engagement History ($300/year). Hubspot offers basic features, like emails, landing pages, forms, and live chat capabilities for unlimited users absolutely free. All plans and add-ons are billed on an annual basis. #3

Marketing 145

Marketing Landing Page Social Media Agency 145

Freelance Magic

NOVEMBER 25, 2022

You’ll also be able to experiment with different kinds of writing styles and types here, from technical manuals and long-form blog posts to high-paying whitepapers. As this is an in-demand niche, you’ll find many job postings on job boards like ProBlogger, BloggingPro, Upwork, and more. Sales and Landing Pages.

Freelance 162

Freelance Finance Writing Medical 162

Neil Patel

JANUARY 15, 2021

A search engine would have a tough time determining the topic of that post since the keywords are broken up by folders and dates. Is each page and blog post formatted properly? By properly, I mean is each page: Broken up with headings and subheadings (h1 and h2 tags)? Seems a bit complicated, right? It’s not very clear.

SEO 145

SEO Landing Page Keywords Social Media 145

Quick Sprout

JULY 22, 2022

It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. Sign up forms. Facebook ads.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Elna Cain

JANUARY 12, 2023

And when it comes to what content writers write, that can vary from blog posts to product descriptions to newsletters! You can start a blog and guest post to build your portfolio. Here’s my post about building a portfolio from scratch ! You do this by following them and engaging with them on the platform.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

SEPTEMBER 22, 2021

For example, let’s say that visitor X came to your website and read a single blog post and bounced. Now let’s say visitor Y came to your site, read that same blog post, but then also filled out a lead-magnet form and even checked out your product and pricing page. Lead-gen Ads Based on Page Engagement.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Neil Patel

SEPTEMBER 9, 2020

The point is it needs to evoke a strong enough emotional reaction that they’ll want to share it, either by clicking the Tweet/Share button or by writing a post about it on their blog/website (with a link back to your site, of course). Every Friday, SEOmoz.org posts a “whiteboard” style video on their blog.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

MAY 3, 2021

The platform offers various customization options to help make your stories more engaging to convert more leads. If you’re trying to create a fun experience for users who land on your page, you can trickle down images, photos, and videos from one story to the next. Simple to Engage. Use Polls to Encourage Engagement.

Marketing 132

Marketing Landing Page Social Media Engagement 132

Credible Content

SEPTEMBER 17, 2022

The main sections of a website such as the homepage, the services page/pages, company profile, and product descriptions. Landing pages. Blog posts. Social media posts (non-commercial). Every other piece of content that aims to inform and engage the audience. Email marketing campaigns. SEO content.

Content Writer 130

Content Writer Copywriter Copywriting Writer 130

Neil Patel

JANUARY 29, 2021

By integrating your website with social media platforms, it helps expand your reach and drive engagement. Adding ten different social sites to this menu will just clutter your page and probably won’t drive much engagement. For example, it’s usually better to share blog posts on Facebook, Twitter, or LinkedIn.

Social Media 142

Social Media Media Landing Page Script 142

Ashleyn Writes

APRIL 7, 2022

So, in this blog, I’m talking all about how to write engaging ad copy that gets the click! That might be your website, landing page, sales page, etc. These ads are relatively shorter than other copy, like a sales page , so you’ll want to make sure that you hit the goal (drive the click) in fewer words.

Ad Copy 130

Ad Copy Copy Ads Landing Page 130