This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaginglong-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
Why is it so hard to engage her readers? Yes, when you write a quick email or social media update, it’s possible to jot down your thoughts as if you’re actually chatting on the phone. But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging.
? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Social media channel choices.
Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another social media platform. Reposting content is when you republish a piece of content on the same platform. The commonality?
You received decent engagement, but you quickly noticed a problem. Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Rocketium understands the digital media landscape is constantly shifting.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them.
In today’s media-driven world, businesses must find a way to attract audiences’ attention and keep it. This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away.
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. The reality?
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.
When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. What Are Instagram Guides?
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. ChuckHester Click To Tweet.
Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Content covers everything from blog posts to product descriptions to case studies. Basically, if it’s on your site, it’s content. Good content is consistent, as well.
A crucial part of optimizing for smartphones is keeping your images, video, and other media small so they dont bog down mobile devices. Once you have your technical details ironed out, its time to dig deeper into your content on the device and how people interact with content on their smartphones.
Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and social media all require us to stay on top of things. Optimizing Content for Niche, Long Tail Keywords. They’re taking a media publishing approach.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing.
5 Effective Content Marketing Strategies to Grow Your Business 1. Write Case Studies That Showcase Success Stories Tips for Writing Engaging Case Studies: 3. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Create Comprehensive Guides 2. Here’s why.
At its core, public relations is about managing a brands reputation through networking with the media. Digital PR is the online equivalent of this and entails networking with bloggers, social media influencers, and online publications (like The New York Timess website instead of the print newspaper).
Moreover, we will discuss how quality content improves your search engine rankings and enhances the user experience, leading to better engagement with potential customers. By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Guess what?
Can you run a social media account only using AI? See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. Average engagements for Nov 6-12 are over 75% higher than a typical week.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
In the age of social media, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. 2 Keep it concise Don’t lose your audience with a long-winded post.
Professional content companies know how to connect with your audience using search engine optimization techniques and quality writing. What Are Content Development Services? Content development companies create, edit and refine content for websites, social media and marketing materials.
There isn’t a “one size fits all” approach to content marketing. So, it’s important to consider what formats will engage your particular target audience. In this guide, we’ll discuss common content types and their use cases. To determine which content formats work best for your business, you must understand your audience.
Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?
However, as the digital landscape evolved, so did content marketing strategies. Today, it encompasses various formats and platforms, from videos on social media to immersive experiences on websites. Businesses worldwide have come to find that content marketing is worth it when it comes to growing their customer base.
SEO, PPC, even some social media sites can drive online sales for your luxury brand. This could be a social media platform you want to pay particular attention to; it could be Google; it could even be a custom app. You can also partner with influencers on social media channels. What Qualifies as a Luxury Brand?
In this guide, we will explore why content marketing is so important and offer 10 tips you can use to improve your content marketing strategy. What Is Content Marketing? Content marketing is marketing focused on creating and publishing valuable content (blogs, videos, social media posts, infographics, etc.)
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Creating the Content of Your Audience’s Dreams. Click To Tweet.
Learn how to uncover some of its most useful insights in CMI’s e-book How to Apply Analytics Data to Make Better Content Marketing Decisions. Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. Check your search traffic.
These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. Pro-tip : if possible, interact with the client you’re pitching a few times on social media before jumping on their inbox (called warm pitching ). Narrow it down to a sentence. The good news?
if your niche is social media, focus on a single platform that’s hot). Use supporting #content when publishing infographics to earn high-quality backlinks, says @ab80. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. SEO Click To Tweet. Include visual aids.
So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blog posts was 106 words. Content marketing is not just about social and shares it is also about search. Quality longformcontent sits right in that mix.
People want to learn SEO and social media marketing from me. So, I’ve created a ton of videos on those topics and organized them into different sections: This organization makes it easy for people to get an idea of what types of content I publish. This will keep your audience engaged and coming back for more.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent? What Is Short-FormContent?
Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. Additionally, the ultimate goal of content is sales.
Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. Target Audience Understanding your audience is the cornerstone of any successful content marketing strategy, especially when it comes to long-formcontent that aims to educate, engage, and convert.
Whether through emails, blogs, social media, or advertising, marketers are constantly trying to engage their target audience. This team of communication mavens is harnessing its capabilities in content creation, ideation, and editing. The content production process is one of the biggest pain points for marketing teams.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content