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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaginglong-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
Technical writing is needed for any informative content with a specific purpose. This kind of writing can be used with traditional printed or digital content, which could come in the form of PDFs or Word docs to make it easier to present and share.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
SEO Render Insight Tool Best for visualizing client-side rendering issues Animations and interactive elements on your website help engage your audience. Because many of these features rely on client-side rendering, where content is generated on the user’s device rather than the server. Have existing content that isn’t performing well?
When you produce an hour-long, high-quality interview , you’ve also produced several pieces of smaller, high-quality content. All you have to do is repackage those valuable tidbits and present them to your audience. You received decent engagement, but you quickly noticed a problem. Publish Your Content.
Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. It's a strategic part of content creation, with an eye on lifecycle and future engagement.
Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start. Long-formcontent can gain you more online visibility in the measure of likes and shares, an opportunity to engage more with your community, and serve as a clear indicator of industry expertise.
Many marketers mistakenly think long-formcontent is too daunting for readers. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement. Blog articles over 2,000 words are a sweet spot for engagement via @buzzsumo @moz #research. Click To Tweet.
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. Consistent blog publishing also has many other benefits, including: Fresh and EngagingContent Search engines and users love fresh content.
Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Content covers everything from blog posts to product descriptions to case studies. Basically, if it’s on your site, it’s content. Good content is consistent, as well.
Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month. This will create more time to respond and engage with your target audience : the true goal of content marketing. Review Last Quarter’s Content Metrics.
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. 1 Know your audience Tailor your content to resonate with your professional network.
Learn how to uncover some of its most useful insights in CMI’s e-book How to Apply Analytics Data to Make Better Content Marketing Decisions. Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. Check your search traffic.
Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content.
Here are seven types of eLearning content, followed by tips on how to create yours. One of the simplest to create, eBooks allow you to easily transform existing blogs or other written material into a more comprehensive presentation. eBooks are a passive form of eLearning. Slide Presentations. Infographics.
There are two core steps to the channel-planning process — understanding the value proposition of the platform and creating the use case for your brand to engage there. on platform (2) make use case to engage. What should we be asking fans and followers to do after engaging with our content? joderama Click To Tweet.
With the following 46 AI-powered tools and features, you can leverage AI to simplify workflows, improve efficiency, generate engagingcontent, and drive better business outcomes. It is designed to empower marketers to ideate, compose, and perfect their content at an unprecedented speed.
The best apps have excellent content. The copy is engaging and intuitive. The content that you deliver through the app, lies at the core of how the app is going to perform,” according to appypie. You want copy that’s engaging, effective and will contribute to your app’s success. Bottom line? No extra words.
You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content. One simple way to create a steady stream of content is to produce shorter versions of long-formcontent. This will keep your audience engaged and coming back for more.
That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. White papers are among the best types of cornerstone content. This also helps us with user/reader engagement. Credibility.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent? What Is Short-FormContent?
For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create. Leading to more traffic, engagement, and even conversions for your business.
We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform. Activity & Engagement — This is a key ranking factor for both search engines AND social media platforms. This also presents another opportunity to add in your keywords.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Creating the Content of Your Audience’s Dreams. Click To Tweet.
Develop a Content Calendar 5. Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Better engagement with prospects. To put it simply, inbound content marketing is a type of inbound marketing.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Create a Content Brief for Your Ebook Ghostwriter. How To Generate Leads With an Ebook Ghostwriter.
It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Write Content, Not Copy. The difference between copywriting and content writing comes down to voice. Know Your Value. Why does this matter?
Businesses create infographics to enhance brand awareness and credibility by presenting themselves as subject matter experts. Some standard topic ideas for infographics include: Presenting data and numbers in an attractive way. Creatively revamping existing content. Craft Pillar Content that Answers Audience Questions.
Instead of writing short posts, you should be doing extensive research and producing in-depth content. According to research by Curata , long-formcontent generates eight times more page views, nine times more leads, and three times more social media shares than short-formcontent.
Keep in mind several key thoughts when evaluating the data in a content audit: Don’t make assumptions from surface-level data. Some content types or topics will produce high volumes of engagement but lower conversions. Don’t make surface-level assumptions from your #content audit, advises @PegMiller.
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style. They may contain technical information.
Make it concise and engaging. Go for a high-quality, professional headshot that presents you as approachable and trustworthy. For example, if you’re particularly skilled at storytelling and have a passion for technology, you might focus on writing engaging blog posts or white papers for tech companies. Write a professional bio.
There’s no denying it, with AI presenting itself in writing and marketing unlike it’s ever done before. Now, what I test it for is the type of content that has been my bread-and-butter (and, per our recent report , a bigger sales-bringer than short-form!): long-form blogs and articles. It Writes Fluff.
The results: the long-formcontent outperformed the short page by 30%. The key to producing long-form direct response copy is keeping your copy engaging. Long, boring content will quickly lose your readers’ interest no matter how good what you’re selling is. Present trustworthy content.
White-hat tactics like guest posting and being a resource for reporters involve creating valuable content that’ll help establish your brand as a thought leader. Not only did you not have to offer website owners any money to link to your content, you didn’t even have to send them an outreach email. more links than short-form pieces.
Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. It's a strategic part of content creation, with an eye on lifecycle and future engagement.
Successful content strategies are also typically not based on one content type. It’s recommended to leverage various formats and platforms to engage your audience at every stage of the buyer’s journey. It gives you a better idea of your content’s effectiveness. Experimentation is a great idea here.
In fact, my content is 4,330 total words. Obviously, there are times when long-formcontent doesn’t make sense (like for an e-commerce category page). But if you can publish longcontent you should publish longcontent. Finally , add your keyword 2-3x on your page.
You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Here’s how to repurpose content in a way that feels fresh and engaging. The best part?
You don’t need wizard-level skills — just some solid know-how and elbow grease can skyrocket engagement with every post you publish. Table Of Contents: What is Content Optimization? In this context, the content featured on your website, blog posts, and landing pages becomes an integral part of your overall marketing strategy.
When we focus on the field of digital marketing, AI or artificial intelligence presents an array of possibilities. Apart from enhancing the overall effectiveness of marketing campaigns, AI is becoming widely used in content creation. However, for hyper-targeted content, marketers, and copywriters can consider AI.
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