This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. They invite engagement and treat the recipient as a human rather than a walking cash machine (because, let’s face it, a lot of cold emails are trying to get money out of people).
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. They invite engagement and treat the recipient as a human rather than a walking cash machine (because, let’s face it, a lot of cold emails are trying to get money out of people).
For most introverts, making cold calls is one of the hardest parts of sales. And that’s probably why you’re googling “how to grow my business without sales calls.” ” Well, I’ve got good news for you: You DON’T have to rely on cold calling to generate sales leads for your business.
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
Can content marketing help increase sales? In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. This builds trust and affinity with your audience, which can translate to sales. Why Can Content Marketing Help Increase Sales?
Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram. The sales team to use in upcoming sales efforts such as pitch meetings. Optimizing content that performs well.
Many marketers mistakenly think long-formcontent is too daunting for readers. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement. Blog articles over 2,000 words are a sweet spot for engagement via @buzzsumo @moz #research. Click To Tweet.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Moreover, we will discuss how quality content improves your search engine rankings and enhances the user experience, leading to better engagement with potential customers. By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients.
SEO, PPC, even some social media sites can drive online sales for your luxury brand. Despite what you might think, online sales of personal luxury goods are growing, too. McKinsey estimates 8% of all luxury sales are made online or around €20 billion. It’s also easier to measure sales increase.).
Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month. This will create more time to respond and engage with your target audience : the true goal of content marketing. Review Last Quarter’s Content Metrics.
Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. 1 Know your audience Tailor your content to resonate with your professional network.
In general, copy moves people down the sales funnel. The purpose of content can be to educate, entertain, or invite conversation with the reader. With content, the intent is to engage the reader and attract leads from search engines. Additionally, the ultimate goal of content is sales.
Content was created and shared but nothing of substance showed up. Few leads and little or no sales. So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blog posts was 106 words. Engagement.
This comprehensive article explores the landscape of generative AI solutions available for businesses in areas like marketing, sales, customer service, coding, HR, legal, and finance. It is designed to empower marketers to ideate, compose, and perfect their content at an unprecedented speed.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent? What Is Short-FormContent?
Whether through emails, blogs, social media, or advertising, marketers are constantly trying to engage their target audience. This team of communication mavens is harnessing its capabilities in content creation, ideation, and editing. The content production process is one of the biggest pain points for marketing teams.
Some of the best inspirational and engagingcontent comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. It’s more proof that the internet just can’t get enough of cats. .
Increased exposure means increased sales and can lead to higher quality engagement. That said, the simplicity of these ads can feel limiting to marketers used to creating long-formcontent. For example, are you moving this potential customer into the sales funnel or simply further down the marketing pipeline ?
If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. Not quite.
Learn how to uncover some of its most useful insights in CMI’s e-book How to Apply Analytics Data to Make Better Content Marketing Decisions. Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. Check your search traffic.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. Break up big blocks of text with other visual elements.
Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content.
Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. The marketing budget or the money clients have available to pay for content or copy, will determine rates.
Another holiday season is fast approaching, and that means websites are scrambling to ready killer campaigns (or have already launched them) that will generate North Pole-sized sales. Firstly, you need to understand what content is being shared. All of these are crucial to succeeding in an online sale. The Art of Sharing.
The best apps have excellent content. The copy is engaging and intuitive. The content that you deliver through the app, lies at the core of how the app is going to perform,” according to appypie. You want copy that’s engaging, effective and will contribute to your app’s success. Bottom line? No extra words.
It depends on how much value a content type brings to your client. . For instance, you can demand a premium for case studies because clients use them directly to close more sales. Similarly, research reports, long-form blogs, and landing pages help clients bring more revenue or visibility to their company—making them highly lucrative.
Write With Search Engine Optimization in Mind Remember to write in-depth product descriptions for each item for sale. Determining which topics are trending in the industry, researching the most used keywords, finding supporting sources, and writing the content itself are time-consuming tasks, but you don’t need to do it alone.
Audience: Content marketing targets web searches and people who are looking for your products. Social media marketing engages with people who use social media apps. The Benefits of Content Marketing We could spend ages talking about all of the benefits of great content. Well-written content motivates them to take action.
Access the Power of Affiliate Sales When you successfully expand the readership of your content, you unlock opportunities to work with brands that want to sell their products or services to audiences like yours. This online monetization strategy is one of the most common modern monetization methods for online content.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Create a Content Brief for Your Ebook Ghostwriter. Ebook Strategy: Decide on an Approach.
The future of content marketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ? Pro: Speed-up Your Content Writing. Note, NOT copywriting … sales copywriting (at least for me!) This is what I found.
For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create. Leading to more traffic, engagement, and even conversions for your business.
Your copy is always written to accomplish (that’s what makes it copy, not a different form of writing). Benefits make sales , and features make failures. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts.
You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions.
Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop. Purpose: These prompts help marketers quickly perform research, brainstorm content ideas, and generate an outline tailored to their target audience.
Keep in mind several key thoughts when evaluating the data in a content audit: Don’t make assumptions from surface-level data. Some content types or topics will produce high volumes of engagement but lower conversions. Don’t make surface-level assumptions from your #content audit, advises @PegMiller.
That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. White papers are among the best types of cornerstone content. This also helps us with user/reader engagement.
Refining your ideas and using relevant keywords when brainstorming will help you create content that resonates with readers. Additionally, using keywords related to your topic when brainstorming will ensure you come up with compelling ideas that keep readers engaged. Can you propose engaging blog post ideas?” ” 10.
Creative input: While AI-generated content is becoming more sophisticated, humans still have the edge when it comes to creativity and storytelling. By combining the two, AIO agencies can deliver engaging and informative pieces that resonate with audiences. What does this all mean?
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content