This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It has also helped me double my socialmediacontent production. How to save time in socialmediacontent creation with AI Whether you're a content creator, a marketer, or a business owner, the pressure to consistently deliver engagingcontent on social can be overwhelming.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
? ?. Editor’s note: Given the ongoing need for brands to use socialmedia strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where socialmedia is no longer a safe space for your brand to play at all? You’re not alone.
But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.
Content Marketing Vs SocialMedia Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, socialmedia marketing is a major contender for the throne. In the matchup of content marketing vs socialmedia marketing, which channel would win?
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaginglong-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another socialmedia platform. Reposting content is when you republish a piece of content on the same platform. The commonality?
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them.
You received decent engagement, but you quickly noticed a problem. Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-formcontent. Let’s say you recorded a podcast this week and released it to your audience.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your socialmedia channels.
Blogs also present an opportunity for shareable content that supports socialmedia strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. The reality?
Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Content covers everything from blog posts to product descriptions to case studies. Basically, if it’s on your site, it’s content. Good content is consistent, as well.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B socialmedia platform, both B2B and B2C brands can benefit from publishing on it. ChuckHester Click To Tweet.
Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Is Long-FormContent Necessary? With written content, there are two approaches a writer can take. This type of writing is considered long-formcontent.
Digital PR is the online equivalent of this and entails networking with bloggers, socialmedia influencers, and online publications (like The New York Timess website instead of the print newspaper). Only after youve built a strong rapport should you broach the topic of forming a partnership for backlinks and shout-outs.
When Instagram launched in 2010 with its visually-focused platform, it disrupted the socialmedia scene. The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. What Are Instagram Guides?
This will create more time to respond and engage with your target audience : the true goal of content marketing. Review Last Quarter’s Content Metrics. A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your socialmedia, mailing list, and blog pages.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing.
Moreover, we will discuss how quality content improves your search engine rankings and enhances the user experience, leading to better engagement with potential customers. By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Guess what?
5 Effective Content Marketing Strategies to Grow Your Business 1. Write Case Studies That Showcase Success Stories Tips for Writing Engaging Case Studies: 3. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Create Comprehensive Guides 2. Here’s why.
Blogs also present an opportunity for shareable content that supports socialmedia strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. The reality?
There’s no denying that socialmedia can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. But this can be tricky as you navigate socialmedia algorithms to get your content noticed.
Can you run a socialmedia account only using AI? See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on socialmedia and how I share it. Average engagements for Nov 6-12 are over 75% higher than a typical week.
Browsable content has an organization that allows users to quickly identify what they need without spending hours scanning your copy, making your content convenient for smartphone users. You Can Keep Your Audience Engaged Longer There is a widely cited fact that people have an attention span of just 8.25
SEO, PPC, even some socialmedia sites can drive online sales for your luxury brand. This could be a socialmedia platform you want to pay particular attention to; it could be Google; it could even be a custom app. You can also partner with influencers on socialmedia channels.
In this guide, we will explore why content marketing is so important and offer 10 tips you can use to improve your content marketing strategy. What Is Content Marketing? Content marketing is marketing focused on creating and publishing valuable content (blogs, videos, socialmedia posts, infographics, etc.)
However, as the digital landscape evolved, so did content marketing strategies. Today, it encompasses various formats and platforms, from videos on socialmedia to immersive experiences on websites. Businesses worldwide have come to find that content marketing is worth it when it comes to growing their customer base.
With the following 46 AI-powered tools and features, you can leverage AI to simplify workflows, improve efficiency, generate engagingcontent, and drive better business outcomes. It is designed to empower marketers to ideate, compose, and perfect their content at an unprecedented speed.
There isn’t a “one size fits all” approach to content marketing. So, it’s important to consider what formats will engage your particular target audience. In this guide, we’ll discuss common content types and their use cases. To determine which content formats work best for your business, you must understand your audience.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
if your niche is socialmedia, focus on a single platform that’s hot). Use supporting #content when publishing infographics to earn high-quality backlinks, says @ab80. Alternatively, if you have a large following, publish the infographic on your website and promote it via socialmedia. SEO Click To Tweet.
These may include socialmedia platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on socialmedia: Content distribution can help you reach a wider audience with each piece of content you create.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. Pro-tip : if possible, interact with the client you’re pitching a few times on socialmedia before jumping on their inbox (called warm pitching ). Narrow it down to a sentence. The good news?
The future of content marketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ? But for socialmedia posts, blogs, articles, research for those … wow. Cons of AI Copy Generators & Content Writing Tools.
People want to learn SEO and socialmedia marketing from me. So, I’ve created a ton of videos on those topics and organized them into different sections: This organization makes it easy for people to get an idea of what types of content I publish. This will keep your audience engaged and coming back for more.
Take a look at the topics of content you’ve already created, like blogs, socialmedia posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning.
In the age of socialmedia, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. This social networking platform is the digital version of a networking event—a place where professionals across industries go to make connections with professional peers and potential employers.
Examples of marketing pieces a copywriter would produce: Digital and SocialMedia Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. Additionally, the ultimate goal of content is sales.
E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, socialmedia, and affiliate marketing. E-commerce marketing covers every aspect of driving engagement and awareness of your brand. E-commerce Marketing on SocialMedia.
Learn how to uncover some of its most useful insights in CMI’s e-book How to Apply Analytics Data to Make Better Content Marketing Decisions. Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. Check your search traffic.
Simply put, it’s the use of artificial intelligence to generate high-quality written content. With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy socialmediacontent , often with more efficiency than a human copywriter might deliver.
Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content