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But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. It's a strategic part of content creation, with an eye on lifecycle and future engagement.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Visual content like infographics and videos. The second you add a visual component to a piece of content, its sharing potential rises by 40%. Accordingly, digital PR campaigns make heavy use of visual content like engaging infographics and informative videos (how-tos, tutorials, etc.). Webinars and live virtual events.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers are among the best types of cornerstone content.
know the content is published so they can share it with their professional networks. If an influencer or thought leader played a role in development, be sure they know the asset is live; they can also help drive higher engagement or traffic. Optimizing content that performs well.
Instead of writing short posts, you should be doing extensive research and producing in-depth content. According to research by Curata , long-formcontent generates eight times more page views, nine times more leads, and three times more social media shares than short-formcontent. Host a Free Webinar.
Content marketing involves the creation and distribution of written, visual, audio, or interactive content. It includes everything from ebooks to videos to webinars. There isn’t a “one size fits all” approach to content marketing. In this guide, we’ll discuss common content types and their use cases.
Community marketing isn’t about getting a quick sale—it’s about engaging with customers while building trust and loyalty and reaching a wider audience. In addition to its social media presence and a blog to engage with customers, DSC features members in its monthly newsletter and ensures its subscribers are at the heart of the business.
You can post your training videos without any additional material but adding a transcript option keeps some learners more engaged. Recorded webinars are a great way to create material you can turn into an online course. You can include a question-and-answer section in the live webinar that will likely help later viewers as well.
Keep in mind several key thoughts when evaluating the data in a content audit: Don’t make assumptions from surface-level data. Some content types or topics will produce high volumes of engagement but lower conversions. Don’t make surface-level assumptions from your #content audit, advises @PegMiller. Improve CTAs.
Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month. This will create more time to respond and engage with your target audience : the true goal of content marketing. Review Last Quarter’s Content Metrics.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent? What Is Short-FormContent?
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. Break up big blocks of text with other visual elements.
Develop a Content Calendar 5. Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Better engagement with prospects. To put it simply, inbound content marketing is a type of inbound marketing.
Offer yourself for paid public engagements for a person within your niche. Search Engine Journal recommends boosting engagement by promoting the talk, posting online videos and encouraging social shares with a designated hashtag. The service will select relevant ads and even put them in the ideal spots on your site for user engagement.
Make it concise and engaging. For example, if you’re particularly skilled at storytelling and have a passion for technology, you might focus on writing engaging blog posts or white papers for tech companies. Attend virtual conferences and webinars. Write a professional bio.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Creating the Content of Your Audience’s Dreams. Click To Tweet.
95% of B2B product buyers say they view content as a trustworthy marker to evaluate a business. The most preferred types of content for B2B buyers are webinars (57%), ebooks (57%), and whitepapers ( 55% ). 71% of B2B customers consume blog content during the purchase process. Visual Content Marketing ROI Statistics.
It Generates Leads It Boosts Organic Rankings on Google Content Marketing Caters to Different Stages of the Buyer’s Journey 4 Content Marketing Strategies That Can Help Increase Sales 1. Create Content Tailored to Your Audience 2. Leverage User-Generated Content 3. Why Can Content Marketing Help Increase Sales?
Successful content strategies are also typically not based on one content type. It’s recommended to leverage various formats and platforms to engage your audience at every stage of the buyer’s journey. It gives you a better idea of your content’s effectiveness. Experimentation is a great idea here.
When leveraged properly, SaaS companies can use content marketing to drive growth, enhance customer engagement, and build brand authority. One of the key elements that allows SaaS companies to succeed with content marketing is that it helps build trust. It also gives you valuable insights into user preferences and behaviors.
True Content Writing Skills A skilled content writer crafts engaging articles that keep readers hooked from start to finish. Not only do they help you quickly identify high-quality candidates, but they also assess their ability to follow instructions and craft engagingcontent.
E-commerce marketing covers every aspect of driving engagement and awareness of your brand. Content marketing is the strategic approach to creating, publishing, and promoting content for the purposes of driving traffic, building brand awareness, and increasing e-commerce sales. E-commerce Marketing Vs. E-commerce Advertising.
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style. Why not you?
You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Here’s how to repurpose content in a way that feels fresh and engaging. The best part?
Bridge the gap between your content and target audience and maximize your efforts for better returns on investment. How to Repurpose Content in 4 Steps As with any B2B content strategy , you want to maximize the return on your investment in your long-formcontent. Create engaging visuals.
Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. It's a strategic part of content creation, with an eye on lifecycle and future engagement.
Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. Don’t forget about the less-frequent but highly important pieces of content, too.
However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. Stellar, long-formcontent was priority number one.
You don’t need wizard-level skills — just some solid know-how and elbow grease can skyrocket engagement with every post you publish. Table Of Contents: What is Content Optimization? In this context, the content featured on your website, blog posts, and landing pages becomes an integral part of your overall marketing strategy.
Here’s how it’s done… Understanding Content Repurposing It’s not about reinventing the wheel. It’s about using what already exists in different and engaging ways. Secondly, better engagement rates are observed because users love diverse forms of content.
It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome. It engages readers on an emotional level, appealing to their desires, needs, and aspirations. But the importance of copywriting extends even further.
Solve Problems With High Quality Long-FormContent. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. Images and snapshots immediately make your content more consumable and keep the readers engaged. Source: Content Marketing Institute. Wrapping Up.
Content marketing comes in all sorts of formats. Gated content (eBooks, whitepapers, email courses, and webinars). It’s any type of content created specifically to provide value to your audience. Why Invest in Content Marketing? Hiring content marketers is a smart investment. It includes: Videos.
Image from Google Search This new search experience provides a glimpse at the future of AI content consumption, especially for long-formcontent. For example, Hushly offers an AI content chat that allows users to interact with content without reading the entire post. Image from Hushly 3.
The most significant advantage of repurposing content is it makes scaling your long-formcontent marketing much easier. A New Audience With Every Repurpose An interesting aspect of repurposing content is its ability to attract an entirely new audience segment that may not have been reached by the original format.
Once you’ve selected a these potentials, decide what type of content you’d like to use: Webinar. This helps transform a new subscriber into a hardcore, engaged fan.”. Rather than just sticking a form randomly on your site and hoping for the best, take the time to test the best placement, wording, and coloring like Neville did.
Link building and increasing your organic reach remains important; however, content strategy for ecommerce is also about building authority, increasing the awareness of your brand and engaging with your customers. Plus, customers shop more with their emotions now than they used to, making customer engagement that much more important.
Therefore, integrating personal insights from leaders within your organization not only enriches the quality but also amplifies engagement levels among targeted demographics. Consider conducting surveys, engaging in social listening, or creating detailed audience personas as methods for uncovering these valuable insights.
Long titles can be overwhelming and difficult to remember. Make it engaging: A great blog title will capture the reader’s attention and spark their curiosity. It’s about striking the perfect balance between informative and engagingcontent. Scalability: Choose a platform that can grow with your blog as it expands.
Websites can establish topical authority by creating engagingcontent that aligns with Google’s E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) Quality Rater Guidelines. You’ll be able to confirm this with longer dwell times, comments, more newsletter sign-ups, and more conversions.
In addition, it’s a longform medium, so since bloggers understand the value of long-formcontent – most should understand that value – this is just another long-formcontent medium, where you can actually spend quite a bit of time. Darren: Essentially doing webinars.
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