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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.

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The Importance of Technical Writing in Marketing

ContentWriters

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-form content, like detailed guides or how-tos, performs better in searches.

Writing 64
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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. It's a strategic part of content creation, with an eye on lifecycle and future engagement.

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Long-Form Written Content: How to Create It and Why It’s Important

ContentWriters

Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content. Guides and tutorials.

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What is Digital PR and Why It’s a Game-Changer for SEO in 2025

The Hoth

Visual content like infographics and videos. The second you add a visual component to a piece of content, its sharing potential rises by 40%. Accordingly, digital PR campaigns make heavy use of visual content like engaging infographics and informative videos (how-tos, tutorials, etc.). Webinars and live virtual events.

SEO 59
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5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers are among the best types of cornerstone content.

SEO 111
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7 Things You Need to Do After Publishing New Content

Contently

know the content is published so they can share it with their professional networks. If an influencer or thought leader played a role in development, be sure they know the asset is live; they can also help drive higher engagement or traffic. Optimizing content that performs well.