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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.

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Long Form vs. Short Form Content – What’s Right For Your Business?

ContentWriters

As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-form content. Each format has its place within a comprehensive content strategy. What Is Long-Form Content? What Is Short-Form Content?

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Long-Form Written Content: How to Create It and Why It’s Important

ContentWriters

Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content. Guides and tutorials.

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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. It's a strategic part of content creation, with an eye on lifecycle and future engagement.

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What’s the Right Content Type for Your Marketing Strategy?

ContentWriters

Content marketing involves the creation and distribution of written, visual, audio, or interactive content. It includes everything from ebooks to videos to webinars. There isn’t a “one size fits all” approach to content marketing. In this guide, we’ll discuss common content types and their use cases.

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SaaS Content Marketing in 2024

BKA Content

When leveraged properly, SaaS companies can use content marketing to drive growth, enhance customer engagement, and build brand authority. One of the key elements that allows SaaS companies to succeed with content marketing is that it helps build trust. It also gives you valuable insights into user preferences and behaviors.

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The Ultimate Guide to Repurposing Content

Contently

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Here’s how to repurpose content in a way that feels fresh and engaging. The best part?