This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I’ve been a contentwriter for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. It wasn’t until recently I noticed the rise of the B2B SaaS writer.
Most of these are likely lacking one thing in common a dedicated business contentwriter. Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. times more leads than those publishing fewer than four.
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. They invite engagement and treat the recipient as a human rather than a walking cash machine (because, let’s face it, a lot of cold emails are trying to get money out of people).
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaginglong-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. They invite engagement and treat the recipient as a human rather than a walking cash machine (because, let’s face it, a lot of cold emails are trying to get money out of people).
Why is it so hard to engage her readers? But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. So, once you’ve written that draft, try distancing yourself a little from yourself as the writer. Gosh, Helena thinks. Want to know how?
Who do you turn to when you need a writer? Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and contentwriters solve a need for the reader. Additionally, the ultimate goal of content is sales.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
So you’ve heard about the benefits of AI writing tools, but finding the right writer seems daunting. You know AI writers can speed up production without sacrificing quality. But where do you find writers who can “drive” these tools with aplomb? So, what skills and traits do you need in a good AIO writer?
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
Many marketers mistakenly think long-formcontent is too daunting for readers. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement. Blog articles over 2,000 words are a sweet spot for engagement via @buzzsumo @moz #research. Click To Tweet.
Designers, writers, editors, or anyone else involved who needs to know their role is complete. Notify external writers and stakeholders. Notify external writers and stakeholders. Let external freelancers (writers, designers, videographers, etc.) Optimizing content that performs well.
Browsable content has an organization that allows users to quickly identify what they need without spending hours scanning your copy, making your content convenient for smartphone users. You Can Keep Your Audience Engaged Longer There is a widely cited fact that people have an attention span of just 8.25
Searching for the best AI blog writer to beef up your content strategy? But in this guide, we’ve curated a list of the top 10 AI blog writers to streamline your content creation. It can churn out content 24/7, ready to work whenever you need it. Let’s begin. Got a tight deadline? No worries.
How do some freelance writers demand $1/word while you’re stuck at $100/article (or less)? But what’s more likely: those freelance writers have learned how to find, attract, and retain high-paying clients. But what’s more likely: those freelance writers have learned how to find, attract, and retain high-paying clients.
Community marketing isn’t about getting a quick sale—it’s about engaging with customers while building trust and loyalty and reaching a wider audience. In addition to its social media presence and a blog to engage with customers, DSC features members in its monthly newsletter and ensures its subscribers are at the heart of the business.
One of the most important keys to a successful content marketing strategy is creating content that your target audience wants to read, watch, and share. Ideally, your content should add value to your products, entertain your audience, and keep your customers engaged with your brand. Look at the Customer Journey.
The future of content marketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ? I feel the need to clone myself constantly as a writer in my business, so I was pumped to do the research for this video. Always a win.
What Are Content Development Services? Content development companies create, edit and refine content for websites, social media and marketing materials. These services encompass writing, design and strategy to engage audiences.
Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?
Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. And you do not just need writers, you need exceptional SEO contentwriters. A writer with these two skills is a great SEO writer. But hiring the best ones?
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing contentwriter with a venerable library of blog posts under your belt. This online monetization strategy is one of the most common modern monetization methods for online content. Do you have event planning experience?
With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Why are these tools vital to your content marketing strategy? For best results, provide Jasper with clear and detailed instructions.
In today’s digital age, the demand for high-quality written content is soaring. From articles generated by AI to essays crafted by human writers, the art of content writing plays a pivotal role in creating engaging and informative material. What is an Article Writer?
In this post, we’ll cover the different niches available to freelance writers, and give you guidance on how to choose the right one for you. You also have content type — the “how” you write about it, or the form your writing takes. Which should you focus on when you’re a new freelance writer? In my opinion: content type.
We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform. Activity & Engagement — This is a key ranking factor for both search engines AND social media platforms. I’m going to search for “writer.” What Is LinkedIn SEO?
There are two core steps to the channel-planning process — understanding the value proposition of the platform and creating the use case for your brand to engage there. on platform (2) make use case to engage. What should we be asking fans and followers to do after engaging with our content? joderama Click To Tweet.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Hire an ebook writer to create an ebook about using and storing seasonal fruits and veggies.
Are you a writer, a freelancer, a marketer, or an agency? One of my agency writers once needed two weeks to mourn her pet ferret. With all this in mind, imagine what happens when you move the brunt of content creation onto the metaphorical shoulders of AI. Are you leveraging AI yet in your business? What does this all mean?
Even with the appeal of human-created products and services, content consumption will be led by AI, just not in the way most people expect. AI isn’t in competition with human writers but will instead help readers discover and consume content more efficiently, making the role of human writers even more crucial to the content-creation process.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent? What Is Short-FormContent?
Make it concise and engaging. The hiring manager will determine whether or not they’re willing to work with a writer outside of the United States. For example, if you’re particularly skilled at storytelling and have a passion for technology, you might focus on writing engaging blog posts or white papers for tech companies.
Nicolas Straut, Writer, Fundera. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. The job role of a copywriter and contentwriter may appear the same at first glance: write words on behalf of a brand.
A Closer Look at ChatGPT Before getting into the specific reasons why ChatGPT will not replace your contentwriters, let's first take a deeper look at what it is, what it's designed to do, and what it isn't. OpenAI's ChatGPT is a text-based AI chatbot system, built on GPT-3 and trained on a wealth of written content.
Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop. Purpose: These prompts help marketers quickly perform research, brainstorm content ideas, and generate an outline tailored to their target audience.
Plus, the overhead is lower for blogs if you have an in-house writer or a content writing service that you partner with. It’s been argued that long-formcontent (pieces between 1,000–7,500 words) is coming back as a response to the ultra-short, “snackable” snippets of information.
When your team’s goals, KPIs, style guides, and editorial processes are available in one place, your content team spends less time focused on the process and more time creating lead-generating content. Contently’s Tone Analyzer helps ensure your writers use the right style and voice to engage your audience.
The post 8 Steps to Become a More Confident Writer appeared first on ProBlogger. As a blogger and writer myself, with a blog, newsletter, and online community for writers, I hear from a lot of people who are held back by a lack of confidence in their writing. There’s no way around it. Blogging is writing.
That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. White papers are among the best types of cornerstone content. This also helps us with user/reader engagement. Data/research.
A strong blog contains a variety of content: Long-formcontent (1,000+ words) Short-formcontent (300-500 words) Industry news, tutorials, reviews, and a range of other related topics High-quality video and images An important part of writing a blog that shows your professionalism is research.
Thankfully, we’re here to help you break the barriers and learn the intricate art of SEO content creation. Below, we’ll cover over a dozen top-tier SEO writing tips that every beginning SEO contentwriter should use for their online content. Let’s jump in! What is SEO Writing?
Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. To engage your audience, tell a story that resonates with them. Weave in relatable experiences, sensory details , and emotional language to create captivating content. Let’s dive in! Unsure where to start?
The results: the long-formcontent outperformed the short page by 30%. The key to producing long-form direct response copy is keeping your copy engaging. Long, boring content will quickly lose your readers’ interest no matter how good what you’re selling is. These results make sense.
Can you suggest edits to make it more persuasive and engaging?” Begin with something like, “You are a tech-savvy copywriter crafting engaging web content about cybersecurity.” This will not only strengthen your argument but also encourage balanced content that appeals to a wide audience. ” 10.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content