Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Brand 98

Brand IT Marketing Healthcare 98

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What Are Scripts in Marketing?

Script 105

Script Writing Marketing Persuasion 105

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Content Marketing 113

Content Marketing Marketing Government Content 113

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 105

Communication Marketing Storytelling Social Media 105

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Creativity 101

Creativity Content Marketing Marketing Content 101

iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. By blending search engine optimization with compelling narratives, businesses can attract more visitors, keep them engaged, and convert them into loyal customers. Tailoring your content around these needs will make it more relevant and engaging.

Engagement 59

Engagement Website SEO Content 59

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Enchanting Marketing

JANUARY 28, 2025

Do you mean its entertaining, engaging, or useful? So, reading positive words activates our smile muscles while reading negative words engages our frown muscles. Or write about marketing, and borrow words from dating or parenting. Words with low nutritional value are similar. For instance: What is a good blog post?

Content 238

Content Entertainment Text Publisher 238

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. In 2025, I predict well see more and more marketing teams use AI to offset operational load.

Creativity 106

Creativity Marketing Storytelling Persuasion 106

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Likely, you are already using it.

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing 52

Marketing Brand Communication Engagement 52

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand. What Is Brand Consistency?

Brand 98

Brand Content Marketing IT Marketing 98

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. What are they likely to engage with? and behavior patterns.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Content Marketing Institute

JULY 3, 2024

Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.

Engagement 133

Engagement Content 133

Buffer

JULY 23, 2024

Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.   This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. Copywriting One of the most lucrative forms of freelance writing is copywriting.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Neal Schaffer

JUNE 25, 2024

Far too many realtors recycle old ideas, or offer the same stripped-down market analyses that leave very little to compel readers to carry on reading.

Engagement 119

Engagement Blog Blogging Audience 119

Jane Friedman

MAY 9, 2024

Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted. Not only is my marketing more successful now, I also enjoy it!

Marketing 144

Marketing Social Media Entertainment Sales 144

ContentWriters

NOVEMBER 7, 2024

Why Readability Matters For Your Marketing In marketing, clarity is key. When you improve the accessibility of your content, you can improve its web traffic and engagement. Studies show that readers tend to disengage when text feels overly complex or verbose, which can lead to lower engagement and conversions.

IT 105

IT Text Utilities Content Creation 105

Buffer

SEPTEMBER 23, 2024

  To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform. Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Look at the graphs below.

Social Media 99

Social Media Media Post Engagement 99

Contently

AUGUST 28, 2024

When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. It’s not that content marketers aren’t interested in tech. trillion in value.

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Freelance Magic

DECEMBER 1, 2024

In fact, the content marketing industry alone is worth billions, and it’s still expanding. Startups hire freelance writers to explain their products in simple, engaging ways. Your job is to hook readers, keep them engaged, and clearly communicate ideas. Freelance writing is growing fast. Ready to become a freelance writer?

Freelance 130

Freelance Writer Portfolio Projects 130

Jane Friedman

MARCH 18, 2025

Many web designers offer free site audits, and I interviewed three potential collaborators within my fixed budget before engaging with one for my revamped site. My bosss Greek family were the original owners of Bergers Bakery, and he was charged with opening a stall at a new food market. He hated it. The staples.

Food 133

Food IT Storytelling Social Media 133

Shorthand Content Marketing

NOVEMBER 29, 2024

What if you didn’t need an HVAC marketing agency to run everything? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. What if you could save $5000 a month on Google ads?

Content Marketing 52

Content Marketing Marketing Agency Content 52

Contently

OCTOBER 29, 2024

Encouraging more engagement from your community When it comes to customer-generated content, especially for niche or B2B brands, the key is to find organic ways to encourage your audience to participate in UGC in a way that is also helpful to them. It reads more like a subreddit than a content marketing hub — and that’s why it works.

Brand 99

Brand Content Retail Utilities 99

Elna Cain

MARCH 8, 2025

My niche, digital marketing, found me or was revealed to me while I was researching how to market my freelance business. I was reading a ton of digital marketing blogs and trying out the tactics and also having a lot of fun researching and reading the content. It’s not unusual nowadays to have a side hustle.

Writer 130

Writer Portfolio Post Freelance 130