Enchanting Marketing

NOVEMBER 26, 2024

What would happen if marketers stopped thinking like marketers? Imagine … Marketing copy would become almost so engrossing that you wouldn’t notice what happened around you. I pause and think about how I can add mini stories to keep readers engaged. We don’t have to stick to a script.

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Storytelling Marketing Script Social Media 259

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. The answer is simple. Emphasis on persuasion.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Freelance Magic

FEBRUARY 27, 2024

I had a background in marketing, so it seemed like a logical step to pivot into marketing copy for agencies. I wrote guides to Google ads, social media how-tos, and listicles about the latest digital marketing trends. I even wrote and recorded a video for a course about digital marketing.

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Freelance Blogger Portfolio Marketing Copy 130

Express Writers

JUNE 14, 2024

The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters — By Joseph Sugarman Looking to learn how to motivate your buyers? The Adweek Copywriting Handbook by Joseph Sugarman is yet another solid reference source for writing top-notch copy.

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Copywriter Copywriting Content Creator Copy 98

Smart Blogger

MAY 11, 2023

Ever wondered how great writers consistently produce engaging content? The term “content writing” covers everything that goes into planning, writing, editing, and publishing written digital marketing content. Then you can weave your reader into the story, using sweater-knit marketing copy (meaning: no fluff) to tell a compelling story.

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Writing Content Persuasion Prose 90

Smart Blogger

MAY 8, 2023

The demand for quality copywriting is almost endless: billboards, brochures, catalogs, emails, flyers, jingle lyrics, scripts for inbound phone calls, etc. In short, copywriters make the sales and marketing process come alive — they are its voice. When you hear an ad on the radio or watch a commercial on TV, a copywriter wrote that.

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Copywriter Copywriting Brand Awareness Social Media 79

Freelance Writing Jobs

FEBRUARY 14, 2022

Convenient, then, that in marketing content you’re writing for a targeted reader with a problem who needs solving. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. Before he starts writing a script, he answers the following questions, which I’ve answered for this article as an example.

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Concept Telecommunication Script Storytelling 52