This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.
Photo by MIGUEL GASCOJ on Unsplash Todays post is by author Janee Butterfield. I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Engaging readers beyond the pages At first, I thought marketing meant constantly running ads or posting daily on social media.
As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. In reality, visuals play a significant role in engaging readers.
Have you ever wondered how to breathe new life into your old blog posts? Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again. Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless.
For example, blog posts and infographics can attract top-of-funnel audiences. Content formats include: Blog posts : Great for in-depth information and SEO. Social media posts : Ideal for engagement and brand awareness. Find the Most Effective Channels to Promote Your Content Creating great content is only half the battle.
Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. This adds up to 132 percent more engagement–without doing any extra work past the initial setup. Strategy #2: Schedule Posts in Advance. If you know me, you know I love Instagram.
The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. If you’re looking for simple guidance on writing your first blog post, scroll down to the penultimate header, ‘How to write a blog post in 6 steps,’ for a simple guide.
Photo by Onin Today’s post is by book coach Nicole Pope. Tell their life story and describe the person behind the name, using descriptive terms that engage all of the readers’ senses and bring these characters to life for your audience. Casualty numbers after an earthquake, for example, may feel abstract to readers far away.
Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.
Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing. Engaging and building genuine relationships with the audience. What is Personal Branding?
Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.
The secret to engaging social media posts has been in front of you this whole time. Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.
From capturing ideas to scheduling posts, automation tools can handle the nitty-gritty so you can focus on what you do best — creating. Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought.
Most sales are made through online promotion and availability that give incumbent publishers no particular edge. You needed to get new titles promoted in the trade press and mentioned in as many of the hundreds (or thousands) of newspaper and magazine book reviews as possible. ” It turns out that there are hundreds of them.
A social media post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!” A blog post that says “The One Thing You Need to Do to Achieve Your Goals in 2021” and reveals a secret tip and a call to action to join a coaching program. .”
These are the brands that know how to do LinkedIn content marketing, as well as build brand awareness and engage with their audiences. As Google has launched and expanded the Gemini products, it’s used LinkedIn to keep audiences informed and engaged, which has strengthened its online community. Connect with us to find out more.
The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm.
Building your online brand is a twofold process: creating compelling content and effectively promoting it across social media platforms. The new Bramework Social Media Content Generator is a game-changing tool designed to simplify and enhance your content promotion efforts. Select Content URL and paste the link to your source material.
How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blog posts. Very few people read complete blog posts. Why is it so?
Particularly in explainer videos and live streams where brands and products are being promoted. The content lacks originality and value for the readers, leading to low engagement and regurgitated cyber junk floating around the internet. It can disrupt the natural reading flow, making the content feel clunky or overly promotional.
20 benefits of publishing a blog post every day. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Content-rich websites improve user engagement and reduce bounce rates. Daily blogging maintains a competitive edge and satisfies user demands.
I started out charging pennies for blog posts and working 14-hour days to make ends meet. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. Startups hire freelance writers to explain their products in simple, engaging ways. You can also start a personal blog to post your writing.
However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you. So, when an influencer introduces a product, their followers assume they have used the product and are promoting it because they love it. That’s not a great percentage. What is a micro influencer?
These types of videos are rampant on TikTok, and with many of these accounts promoting their own Amazon Storefronts, they are a great way for Amazon — and Stanley, for that matter — to leverage real-life user experiences. Oftentimes, that’s in the form of a social post showcasing a product in action.
At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Through engaging with the app, Alex slowly finds a community, regains confidence, and completes their first marathon. The promotional content focuses on Alex’s emotional journey from despair to triumph.
And like remote work, Zoom meetings, and flexible hours, AR isn’t going anywhere in our post-pandemic society. Adding entertaining AR can be as simple as creating a fun filter to be used on social that promotes your new product launch. Netflix has used AR filters and ads to promote earlier seasons of Stranger Things.
There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Instead, let’s focus on different ways to spark creativity with content to gauge interest and engagement. With more creativity in marketing assets.
Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content boosts engagement by inviting your audience to actively participate. It’s a win for the brand, too.
More importantly, AI can analyze job postings and recommend relevant keywords and phrases to include in your bullet points to optimize your rsum for an ATS and improve your chances of getting your rsum in front of human recruiters or hiring managers. Internal promotions went up by 60%, and we reduced the skills gaps in our company by 25%.
You need useful, engaging, and persuasive copy to convert your offerings into sales. I bring client first messaging into ALL your promotional efforts. The post Professional Copywriting Services appeared first on Melanie Saxton Media. Why do businesses and organizations need professional copywriting services?
In other words, writing with empathy wins you a much deeper level of engagement and attention. #2 You can have the most amazing promotion of all time… but if your reader doesn’t trust you, nothing happens. Promotions you just read and think about disappear from your memory within minutes, or seconds even.
The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. Marketing teams can then, for instance, offer the right messages and promotions to customers via lifecycle marketing campaigns.
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.
An example is when Site A features Site B in one of their posts. Site B sees this and shares the feature with their own audience, with a link back to Site As post. Offering additional information or tools that complement your content can improve user satisfaction and engagement. At best , lower rankings.
How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Both Mid Day Squares and TBH Skincare started with iPhones and posted daily while staying true to their story. Look for patterns in engagement and sales attribution. And it worked. Test and iterate.
There’s always room for getting better Austin Kleon posted this quote from Ian Svenonius’s book Supernatural Strategies for Making a Rock ‘n’ Roll Group: If one becomes a lawyer, scholar, mechanist, typist, scientist, production assistant, or what-have-you, the world will commend your decision. They still practice to improve.
million blog posts get published. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. We’ve also shared proven blog post templates we use to structure our articles. The following writing tips will help you keep readers engaged from start to finish.
Today’s post is by children’s author and digital strategist Angie Isaacs. You will do more sales-related marketing when you have a specific reason to promote (launching a book, promoting an event or class, etc). But most of the time, your marketing content should focus on things your audience will like and want to engage with.
Image from Google HubSpots resource center shows how consistent branding on your website helps unify your posts. Even though they cover a wide range of topics, they connect all their posts. The posts have similar writing styles and imagery. Just look at those post headers. Ghirardelli has a more luxurious theme.
What are they likely to engage with? Therein lies your opportunity to improve on what’s out there, rise in the SEO rankings, and promote your bank’s brand simultaneously. You can use each content distribution channel’s unique strengths and reach strategically to maximize your reach and engagement with your target audience.
Turn your clients’ ideas into engaging tweets in less than 30 seconds, helping them increase their social media presence. Offer your services as a video editor to businesses that need promotional videos but don’t have the time or resources to make them themselves. Utilize the Yay!
You’ve seen them everywhere: engaging, clickable articles that promise “10 Ways to…” or “5 Best…” solutions. Learning how to write a listicle might seem straightforward, but creating one that drives real engagement while delivering value is easier said than done. It’s how you use it.
Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.
This fine-tuning enables ChatGPT to better understand the context and provide more natural, engaging conversational responses. OpenAI also provides tools and safeguards to help users manage these challenges and promote responsible use. The post What Are GPTs? Are GPTs safe to use?
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content