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The secret to engagingsocialmediaposts has been in front of you this whole time. Copywriters call it a 'hook,' and learning how to write socialmedia hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.
At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024. We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published.
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It’s surprisingly useful for hooking audiences and boosting long-term engagement. Gamified content infuses your marketing with game-like elements to make it more interactive. , but it adds features like challenges, rewards, and leaderboards that encourage active participation and ongoing engagement. What is content gamification?
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