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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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The Best Time to Post on Social Media in 2024: Times for Every Major Site

Buffer

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.    We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published. 

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Looking for a Content Writer: A Comprehensive Guide

Agency Content Writer

A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Do you need blog posts, social media updates, whitepapers, or email campaigns? Blog Writers : They create engaging, informative articles to attract website traffic. What are your content goals?

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What Are the Best Days and Times to Post on Social Media?

Contently

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post. Why does posting time matter so much? Wednesdays at 3:15 p.m.,

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What is a Content Author?

Agency Content Writer

A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. The post What is a Content Author?

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The Power of Storytelling: 5 Types of Stories to Market Your Business

Enchanting Marketing

I pause and think about how I can add mini stories to keep readers engaged. Instead of sharing boring lessons on your blog, newsletter or social media, include stories to captivate your audience. Further reading: How to tell stories in 150 words (or less) and How to write a narrative blog post Type of story #5.

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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

It’s surprisingly useful for hooking audiences and boosting long-term engagement. Gamified content infuses your marketing with game-like elements to make it more interactive. , but it adds features like challenges, rewards, and leaderboards that encourage active participation and ongoing engagement. What is content gamification?