Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Creating Content for Engagement vs. Conversion. Optimize Your Storytelling for Engagement and Conversion. Identify key metrics from the get-go.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Jane Friedman

JANUARY 14, 2025

Photo by Google DeepMind Todays post is by author, filmmaker, and podcaster Elizabeth Rynecki. But I carried forward an important lesson from projects one and two: Writing in an entirely different medium gives you the opportunity to explore storytelling in fresh and interesting ways. never quite hit me.

Creativity 128

Creativity Publisher Publishing Publishing 128

Jane Friedman

NOVEMBER 12, 2024

Photo by Onin Today’s post is by book coach Nicole Pope. It requires writers to become storytellers and deploy narrative skills to craft a tale that incorporates their analytical perspective. The power of storytelling It may seem obvious but it bears repeating. This is where the human-interest approach can help.

Medical 134

Medical Storytelling Writing Style Writer 134

Grammarly

OCTOBER 30, 2024

AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue. Unlike traditional marketing channels, content marketing provides a long-term, sustainable approach to engaging with audiences. Efficiency and scale AI also streamlines ideation and content creation.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Melanie Saxton

OCTOBER 29, 2024

I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become. The post Enhance Your AI Content with the Help of a Book Editor appeared first on Melanie Saxton Media.

Storytelling 130

Storytelling Content Content Creation Text 130

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

Social Media 117

Social Media Media Writing Storytelling 117

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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Storytelling Brand Engagement Content Marketing 142

Jane Friedman

MARCH 25, 2025

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Its because novels that hit these plot points immerse and engage readers by creating emotional resonance.

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Prose Architecture Storytelling Engagement 138

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. But brand storytelling isn’t just for founder-led content. It built a storytelling engine that helped customers see themselves in the products.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. In reality, visuals play a significant role in engaging readers.

Engagement 52

Engagement Writing Social Media Content 52

Grammarly

DECEMBER 6, 2024

7 trends in marketing communication 1 Personal multimedia storytelling Storytelling is a classic marketing strategy that uses a narrative to communicate a brands message. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Jane Friedman

OCTOBER 4, 2023

Photo by Hadija on Unsplash Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Join her on Wednesday, Oct.

Storytelling 144

Storytelling Publisher Publishing Publishing 144

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase social media shares and engagement. What is engaging content ?

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? You’ll be engaging in group discussions and doing assignments every week. Neil Gaiman is a best selling author and prolific award-winning writer who heads this masterclass in the art of storytelling.

Creativity 299

Creativity Writing Storytelling Writing Style 299

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. One benefit is enhanced storytelling. This proactive approach boosts customer satisfaction and reduces churn.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

iWriter

NOVEMBER 19, 2024

Have you ever wondered how to breathe new life into your old blog posts? Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again. Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless.

Blog Post 52

Blog Post Post Blogging Blog 52

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on storytelling. The post Professional Copywriting Services appeared first on Melanie Saxton Media. Why do businesses and organizations need professional copywriting services? The answer is simple. Emphasis on persuasion.

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Copywriter Copywriting Persuasion Script 130

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. But how do you effectively tell a story online?

Storytelling 97

Storytelling Social Media Copywriting Copywriter 97

Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. The post See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Ads 217

Ads Ad Copy Storytelling Copywriter 217

Freelance Magic

DECEMBER 1, 2024

I started out charging pennies for blog posts and working 14-hour days to make ends meet. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. Startups hire freelance writers to explain their products in simple, engaging ways. First, you need solid writing and storytelling skills.

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Freelance Writer Portfolio Projects 130

Credible Content

JUNE 1, 2023

How to use movie script writing techniques to write effective blog posts. Engaging and effective blog posts play a crucial role in capturing readers’ attention and keeping them engaged. Boosting Visibility: Engaging blog posts can attract more traffic to a website or blog, increasing its visibility and reach.

Script 130

Script Blog Post Writing Post 130

ContentWriters

NOVEMBER 21, 2024

Recent data shows high production values aren’t critical to keeping viewers engaged. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. An earlier version of this post was published in May, 2019 by Melanie G. The good news?

Script 105

Script Writing Marketing Persuasion 105

Copywriter Collective

JANUARY 10, 2025

Visual Storytelling Video content creation seems to be on the up-and-up. The content lacks originality and value for the readers, leading to low engagement and regurgitated cyber junk floating around the internet. Readers are less likely to stay engaged if links are forced into every paragraph without adding genuine value.

Copywriter 105

Copywriter Copywriting Script Copy 105

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. You need to imagine the experience to a depth that allows you to write truly engaging and relatable copy. The post Use personal, emotional experiences to separate your writing from anything created by AI. On other words, weave yourself or someone else into the narrative. But so can GPT-4.

Copywriter 232

Copywriter Copywriting Storytelling Writing 232

Copywriter Collective

JANUARY 17, 2025

The Power of Storytelling Humans are wired for stories. When you use storytelling, you transform cold facts into relatable experiences. Humor keeps the target audience engaged and builds an emotional connection, making your pitch feel less like a sales spiel and more like a conversation. Instead, think of them as dance partners.

Copy 97

Copy Sales Copywriter Copywriting 97

Freelance Magic

DECEMBER 6, 2022

My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. I decided I’d post every day for a week. I knew I wouldn’t have the capacity to keep this cadence up, but I wanted to see what would happen if I did post every day. So what would I post?

Freelance 260

Freelance Storytelling Concept Brand 260

Nick Ursborne

MARCH 12, 2021

A story engages us quickly, and can bind us at a deep level through shared experiences and emotions. And when they empathize, their emotions are quickly engaged, and they are more likely to keep reading. They definitely know about the power of emotion when it comes to engaging readers. We know how she was feeling. It’s fiction.

Engagement 130

Engagement Sales Copy Landing Page Copywriter 130

Backlinko

OCTOBER 21, 2024

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? This post aims to complement them by providing practical, real-world applications of information gain. It runs a test to see how users engage with this new information. We’ll be analyzing her Vegan Thai Green Curry post.

SEO 99

SEO Finance Content Concept 99

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. From generative AI to tools of the trade to ethical implications, we’ll touch it all.

Storytelling 77

Storytelling Script Collaboration Creativity 77

Dr. Rissy's Writing and Marketing

JULY 18, 2023

Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action. At Dr. Rissy’s Writing and Marketing, we understand the power of engaging content. It’s not about the quantity of content produced, but the quality and impact it holds.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Income Diary

OCTOBER 30, 2024

Launched to compete with platforms like TikTok, these concise videos can be a fantastic way to capture attention and drive engagement. As viewers tend to have shorter attention spans, delivering messages quickly and effectively can keep them engaged. This flexibility can lead to a more dynamic storytelling experience.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Contently

AUGUST 2, 2022

Marketers are always on the lookout for new inspiration to engage their audiences. Like other phenoms that have gone before, jumping on the Ted Lasso bandwagon is a great way to ride the wave of a cultural moment and engage your audience in different ways. And that inspiration can strike from anywhere. a purchase is made.

Engagement 92

Engagement Storytelling Content Brand 92

Backlinko

NOVEMBER 29, 2024

million blog posts get published. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. We’ve also shared proven blog post templates we use to structure our articles. The following writing tips will help you keep readers engaged from start to finish.

Writing 102

Writing Keywords Script SEO 102

Contently

JULY 26, 2022

But if you’re not able to make the content engaging, you may be doing your brand a disservice. Are you doing enough to differentiate your company from the competition and create an engaging brand persona? We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content.

Engagement 116

Engagement Banking Content Finance 116

Contently

AUGUST 23, 2024

Are they engaging with it? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. For example, you can adapt longer-form content to rank for certain keywords or repurpose a blog post into bite-sized social media posts for better engagement. Why or why not?

Content 69

Content Content Creation Medical Brand Awareness 69