Jane Friedman

MARCH 25, 2025

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Its because novels that hit these plot points immerse and engage readers by creating emotional resonance.

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Prose Architecture Storytelling Engagement 140

ContentWriters

NOVEMBER 21, 2024

Recent data shows high production values aren’t critical to keeping viewers engaged. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. The good news? You don’t need a Hollywood budget to create compelling content.

Script 105

Script Writing Marketing Persuasion 105

Jane Friedman

OCTOBER 4, 2023

Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Flashback: A scene from the past presented as if it’s happening “live” before readers’ eyes, which fully interrupts the main story.

Storytelling 144

Storytelling Publisher Publishing Publishing 144

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase social media shares and engagement. What is engaging content ?

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Engagement Storytelling Content Search Engine Optimization 130

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. One benefit is enhanced storytelling. Stay informed and adaptive: The world of AI is ever-evolving.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Content Marketing Institute

AUGUST 2, 2018

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If That didn’t feel really engaging,” Heather says. “So Forget #socialmedia posts.

Storytelling 110

Storytelling Brand Marketing Hospitality 110

Grammarly

APRIL 17, 2024

Whatever the forum, public speaking is always easier when you prepare a presentation and talking points ahead of time. This guide will cover how to write presentations for various audiences you work with every day. Human interest and storytelling Storytelling always makes speeches more engaging. Pitching a product?

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Script Writing Storytelling Communication 98

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. But how do you effectively tell a story online?

Storytelling 97

Storytelling Social Media Copywriter Copywriting 97

Backlinko

OCTOBER 21, 2024

It runs a test to see how users engage with this new information. ” But how data is presented matters, too. Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. But then, a new article pops up discussing how AI is changing SEO.

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SEO Content Finance Concept 99

Contently

SEPTEMBER 18, 2024

Instead, let’s focus on different ways to spark creativity with content to gauge interest and engagement. ” Is now the time to redefine your brand or bring new ideas to the table to present a creative but unified new front? Engaging, personalized, and interactive creative content is a great way to do that.

Creativity 101

Creativity Content Marketing Marketing Content 101

Income Diary

OCTOBER 30, 2024

Launched to compete with platforms like TikTok, these concise videos can be a fantastic way to capture attention and drive engagement. As viewers tend to have shorter attention spans, delivering messages quickly and effectively can keep them engaged. This flexibility can lead to a more dynamic storytelling experience.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

ContentWriters

APRIL 9, 2025

This kind of writing can be used with traditional printed or digital content, which could come in the form of PDFs or Word docs to make it easier to present and share. Because well-prepared and strategically presented technical content has the potential to generate interest, it has many valuable marketing purposes.

Writing 64

Writing Marketing Medical Education 64

Contently

JULY 26, 2022

But if you’re not able to make the content engaging, you may be doing your brand a disservice. Are you doing enough to differentiate your company from the competition and create an engaging brand persona? We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content.

Engagement 119

Engagement Banking Content Finance 119

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. A really simple guide , which demonstrates its use of data visualization to enhance storytelling.

Storytelling 77

Storytelling Script Collaboration Creativity 77

Credible Content

JUNE 1, 2023

Engaging and effective blog posts play a crucial role in capturing readers’ attention and keeping them engaged. Here’s why they are important: Grabbing Attention: Engaging blog posts have a captivating opening that hooks readers from the start, enticing them to read further.

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Script Blog Post Writing Post 130

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Engaging and Persuasive Content Copywriting helps you create content that grabs attention and keeps readers engaged.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. The ability to craft compelling, engaging, and persuasive content is paramount in capturing the attention of your audience and driving desired actions.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Enchanting Marketing

OCTOBER 22, 2024

Her writing is so fun and engaging that I couldn’t put it down. Sparkly writing tip: To liven up your writing, you don’t need to become a master storyteller like Stephen King or J.K. Did the presentation dazzle you? Don’t you think so? Fortunately, bright spots exists. And you know what’s great?

Writing 157

Writing Storytelling Concept Communication 157

The Hoth

JANUARY 30, 2025

Technique #1: Use data-driven storytelling to attract backlinks Journalists, bloggers, and online columnists are always hungry for new studies, statistics, and figures to share with their audiences. Thats why digital PR professionals love to combine the psychological power of storytelling with their original research and data.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

iWriter

NOVEMBER 19, 2024

Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again. Look for metrics like views, shares, and comments to gauge engagement. This assessment lays the foundation for creating fresh and engaging content. Ready to learn how to give your content a makeover?

Blog Post 52

Blog Post Post Blog Blogging 52

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. Don’t overlook the power of storytelling to engage your audience emotionally and make your copy more relatable.

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Copywriter Copywriting Proofreader Persuasion 130

Jane Friedman

JANUARY 4, 2024

Analyzing story like an editor informs every element of writing and every skill a writer must develop—not just editing, but also drafting and revision, and storytelling skill as well as craft skills. You use your sub jective reactions to determine the ob jective craft techniques the storyteller used to create them. Did it engage you?

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Writer Storytelling Insurance Engagement 139

Credible Content

MAY 25, 2023

You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. With your writing skills, you can transform ordinary words into persuasive, engaging, and memorable messages. They are the keys that unlock the door to engage a, persuasive, and memorable brand messaging.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Content Marketing Institute

JULY 20, 2018

The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. Creative design for all of NASCAR, including licensing, event signage, executive presentations, and more. Digital media (including all content for NASCAR.com).

Storytelling 73

Storytelling Entertainment Social Media Collaboration 73

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. It may receive a lot of views and engagement, but if it does not convert, it’s a waste of time and resources. It doesn’t.

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Content Marketing Marketing Storytelling Content 129

Contently

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

Storytelling 52

Storytelling Audience Concept Social Media 52

Jane Friedman

APRIL 25, 2023

With the lines of fact and fabrication blurred, readers are engaged in wondering what’s real, what isn’t, and how they can figure out which is which. This engages the reader in thinking deeply about the work and the protagonist’s (writer’s) life.

Writing 144

Writing Storytelling Writer Creativity 144

Men With Pens

MARCH 11, 2012

People are storytellers (and story listeners). There’s no cave painting, no ghost story, nothing at stake where the customer’s imagination is engaged, where they nod in agreement or ask for more. Use the classic elements of storytelling: drama, humor, mystery, surprise, peril, renewal. Because they tell a story.

Storytelling 63

Storytelling Electronics Concept Creativity 63

Article Writing

NOVEMBER 7, 2022

Here are some tips and tricks for telling compelling stories that engage readers and draw them into your world. Know Your Audience Knowing who you’re writing for is key when it comes time for storytelling online; after all, different audiences respond differently depending on their age group, interests, etc.

Storytelling 52

Storytelling Social Media Copywriter Copywriting 52

Jane Friedman

NOVEMBER 14, 2022

Like Tolstoy’s unhappy families , each unsuccessful prologue is unsuccessful in its own way, but what they have in common is often that they are used as some form of “cheat”—shortcutting the actual work of storytelling to circumvent potential pitfalls. This type of prologue abuse can take several forms: The backstory dump.

Storytelling 145

Storytelling Engagement Writer Media 145

Grammarly

APRIL 19, 2023

Rather than presenting and defending a position, as in an argumentative essay , or analyzing another text, like in an analytical essay , a narrative essay tells a coherent story. You can be creative in a narrative essay because you’re writing a story rather than presenting and dissecting others’ statements or work.

Proofreader 115

Proofreader Writing Storytelling Creativity 115

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet.

Storytelling 111

Storytelling Manufacturing Government Content Creation 111

Contently

NOVEMBER 2, 2022

Content Marketing: Creating Engaging & Informative Resources. And just as with any good storyteller, the key is to engage and entertain your audience along the way. Content can engage and inform readers about market challenges, leading solutions, and industry trends. Know your audience. What are their interests?

Content Marketing 124

Content Marketing Marketing Government Content 124

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped.

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Social Media Media Marketing Storytelling 126

Grammarly

OCTOBER 18, 2024

Scripts are crucial in media such as film, television, theater, and even video games, serving as the foundation for storytelling and production. Types of scripts Writing a script (or screenplay, as it’s also called) involves creativity, storytelling skills, and the art of industry-standard formatting. ” or “EXT.”

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Script Writing Storytelling Architecture 105