Contently

DECEMBER 13, 2022

Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Optimize Your Storytelling for Engagement and Conversion. This list will help you create content that meets your engagement and conversion goals.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives.

Content Marketing 111

Content Marketing Marketing Government Content 111

Content Marketing Institute

JANUARY 24, 2022

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more. Continue reading →

Social Media 145

Social Media Media Engagement Content 145

Credible Content

JUNE 23, 2023

Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action. .” “Breakthrough Advertising” by Eugene M.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm.

Promotion 105

Promotion Website Social Media Advertising 105

Buffer

AUGUST 27, 2024

Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. You could set up a Zap that triggers when a new entry is added to this calendar, automatically scheduling a post in Buffer to promote that content on your social media channels.

Social Media 81

Social Media Content Creation Content Promotion 81

Contently

AUGUST 16, 2024

These are the brands that know how to do LinkedIn content marketing, as well as build brand awareness and engage with their audiences. As Google has launched and expanded the Gemini products, it’s used LinkedIn to keep audiences informed and engaged, which has strengthened its online community.

Brand 98

Brand IT Marketing Healthcare 98

Jane Friedman

NOVEMBER 12, 2024

Tell their life story and describe the person behind the name, using descriptive terms that engage all of the readers’ senses and bring these characters to life for your audience. Provide ample details about the people who play a role or are mentioned in your book, whether they’re historical figures, inventors, explorers or ordinary folk.

Medical 134

Medical Storytelling Writing Style Writer 134

Jane Friedman

APRIL 16, 2025

When you are promoting yourself professionally, you naturally want to promote yourself to people who are interested in what you have to say. Engage with them in genuine and meaningful ways through the work you do, share the work you do, and build up others within your subject matter area of expertise. Where you are known.

Social Media 96

Social Media Projects Promotion Portfolio 96

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

Social Media 117

Social Media Media Writing Storytelling 117

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.

Communication 105

Communication Marketing Storytelling Social Media 105

Copywriter Collective

JANUARY 10, 2025

Particularly in explainer videos and live streams where brands and products are being promoted. The content lacks originality and value for the readers, leading to low engagement and regurgitated cyber junk floating around the internet. It can disrupt the natural reading flow, making the content feel clunky or overly promotional.

Copywriter 105

Copywriter Copywriting Script Copy 105

Contently

FEBRUARY 17, 2023

Adding entertaining AR can be as simple as creating a fun filter to be used on social that promotes your new product launch. Netflix has used AR filters and ads to promote earlier seasons of Stranger Things. The post How Innovative Marketers Are Using Augmented Reality to Engage Customers appeared first on Contently.

Engagement 121

Engagement Entertainment Marketing Education 121

Nick Ursborne

FEBRUARY 8, 2024

At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Through engaging with the app, Alex slowly finds a community, regains confidence, and completes their first marathon. The promotional content focuses on Alex’s emotional journey from despair to triumph.

Copy 237

Copy Copywriter Copywriting Food 237

Contently

AUGUST 30, 2024

So, when an influencer introduces a product, their followers assume they have used the product and are promoting it because they love it. And most of the time, their followers can ignore the fact that the influencer may be getting kickbacks for promoting the product. These reviews can either be in written or video form.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Contently

OCTOBER 29, 2024

These types of videos are rampant on TikTok, and with many of these accounts promoting their own Amazon Storefronts, they are a great way for Amazon — and Stanley, for that matter — to leverage real-life user experiences. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs.

Brand 98

Brand Content Retail Utilities 98

Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content boosts engagement by inviting your audience to actively participate. It’s a win for the brand, too.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Freelance Magic

DECEMBER 1, 2024

Startups hire freelance writers to explain their products in simple, engaging ways. Your job is to hook readers, keep them engaged, and clearly communicate ideas. Start by following your ideal clients on LinkedIn or engaging with their content on X. Who hires freelance writers? A lot of people. Let me know if you’d like to chat!

Freelance 130

Freelance Writer Portfolio Projects 130

Grammarly

DECEMBER 9, 2024

million budget, consistently staying under budget and meeting goals Led a data-driven social media campaign that increased engagement and brought in more potential customers, resulting in higher revenue 3 Input your skills and master list into the AI tool and generate rsum bullets. Youll notice they dont exactly jump off the page.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. I bring client first messaging into ALL your promotional efforts. Why do businesses and organizations need professional copywriting services? The answer is simple. Emphasis on persuasion. Emphasis on storytelling. Emphasis on trust-building.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Nick Ursborne

SEPTEMBER 2, 2023

In other words, writing with empathy wins you a much deeper level of engagement and attention. #2 You can have the most amazing promotion of all time… but if your reader doesn’t trust you, nothing happens. Promotions you just read and think about disappear from your memory within minutes, or seconds even.

Writing 246

Writing Copywriter Copywriting Persuasion 246

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. Marketing teams can then, for instance, offer the right messages and promotions to customers via lifecycle marketing campaigns.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Backlinko

JANUARY 6, 2025

How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Look for patterns in engagement and sales attribution. But I’ve found that smaller, engaged lists consistently outperform massive, unengaged ones.” And it worked. Test and iterate. Double down on what works.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Neal Schaffer

MARCH 20, 2025

I have been running a blog since 2008, so I have plenty of firsthand experience in blogging and recognize how excellent a platform it is for sharing ideas, promoting your business, and engaging with a wider audience.

Blogger 70

Blogger Blog Blogging Promotion 70

Backlinko

NOVEMBER 29, 2024

We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. The following writing tips will help you keep readers engaged from start to finish. In July 2024, we wrote an article about how to create a website. It has since received 27,193 pageviews.

Writing 102

Writing Keywords Script SEO 102

Kristi Hines

AUGUST 2, 2023

Turn your clients’ ideas into engaging tweets in less than 30 seconds, helping them increase their social media presence. Offer your services as a video editor to businesses that need promotional videos but don’t have the time or resources to make them themselves. Utilize the Yay!

Utilities 246

Utilities Transportation Medical Content Creation 246

Contently

AUGUST 15, 2024

What are they likely to engage with? Therein lies your opportunity to improve on what’s out there, rise in the SEO rankings, and promote your bank’s brand simultaneously. You can use each content distribution channel’s unique strengths and reach strategically to maximize your reach and engagement with your target audience.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

ContentWriters

MARCH 28, 2025

Incorporating relevant keywords and optimizing content for search engines and reader engagement. Optimize Headlines, Meta Descriptions, and URL Slugs Creating on-page SEO elements is essential for strengthening SEO performance and improving user engagement. Drive traffic and engage your audience with proven techniques.”

SEO 59

SEO Writing Content Keywords 59

Grammarly

DECEMBER 16, 2024

Here are some of the things you can try with Claude: 1 Engage in natural conversation Claude is capable of understanding natural language prompts and dialoguing with people. Engage in thought experiments on philosophical topics like Schrdingers Cat or the Ship of Theseus. Anthropic developed Claude to demonstrate how to make AI safe.

IT 98

IT Architecture Text Banking 98

Jane Friedman

MAY 9, 2024

You will do more sales-related marketing when you have a specific reason to promote (launching a book, promoting an event or class, etc). But most of the time, your marketing content should focus on things your audience will like and want to engage with. What to do instead: Limit sales-oriented messages.

Marketing 144

Marketing Social Media Entertainment Sales 144

Express Writers

DECEMBER 12, 2024

Image from Instagram Image from Ghiradelli Youll first notice they both promote chocolate, yet they look entirely different. To keep your current readers and followers engaged, stick with the style they are familiar with and use it as a guide for all content. Hershey uses bright, fun colors and thick, bold text.

Brand 98

Brand Content Marketing IT Marketing 98

Nick Ursborne

FEBRUARY 5, 2024

How does all this new content connect with and support ongoing promotional campaigns? And, as any seasoned copywriter will tell you, emotion is the most powerful hook of all when it comes to engaging your audience, and converting prospects into buyers. Who checks for accuracy, and potential plagiarism?

Copywriter 226

Copywriter Copywriting Freelance Copywriting Content Creation 226

iWriter

NOVEMBER 19, 2024

Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again. Look for metrics like views, shares, and comments to gauge engagement. This assessment lays the foundation for creating fresh and engaging content. Ready to learn how to give your content a makeover?

Blog Post 52

Blog Post Post Blog Blogging 52

ContentWriters

NOVEMBER 27, 2024

You’ve seen them everywhere: engaging, clickable articles that promise “10 Ways to…” or “5 Best…” solutions. Learning how to write a listicle might seem straightforward, but creating one that drives real engagement while delivering value is easier said than done. It’s how you use it.

Writing 59

Writing Recruitment Healthcare Persuasion 59

Grammarly

JANUARY 27, 2025

This fine-tuning enables ChatGPT to better understand the context and provide more natural, engaging conversational responses. OpenAI also provides tools and safeguards to help users manage these challenges and promote responsible use. Are GPTs safe to use? The post What Are GPTs?

Architecture 105

Architecture Text Education Creativity 105

Buffer

JULY 23, 2024

Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.   Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well.

Editorial Team 78

Editorial Team IT Marketing Finance 78

ContentWriters

JANUARY 9, 2025

You need to strike a balance between technical accuracy and engaging readability, all while navigating healthcare compliance requirements. Here’s how to develop, write, and promote an effective healthcare white paper that resonates with your target audience. Writing Your White Paper Start with an engaging executive summary.

Healthcare 59

Healthcare Medical Writing Lead Generation 59