This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The secret to engaging social media posts has been in front of you this whole time. Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.
Welcome to the dynamic world of content writing, where trends shift faster than a scroll through your social media feed! As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement.
They definitely don’t write with emotional intelligence. Fortunately, we have a solution for that… Emotionally Intelligent writing. Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 1 – Emotionally Intelligent writing makes people feel heard and understood.
Do you feel uncertain about your own writing? Most of us are unhappy about our writing. We despair at the gap between how we write and how we’d like to write. Mastering writing may feel like climbing a huge mountain You start your climb with a positive mind and full of energy. We procrastinate. What to do?
Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility.
But when you write an article, you’re looking to accomplish more than just catching attention. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. In this blog, we’ll show you exactly how to write an article that does just that—in seven steps.
No lead magnet to promote. Laura is currently a member of the English faculty at Spoon River College where she teaches creative writing, composition, and literature courses. How will you know what you want to write if you don’t know what you like to read? And that is becoming more vague with AI-powered writing tools.
Writing and publishing e-books for personal branding. What Is E-Book Writing and Publishing? E-book writing and publishing refers to the process of creating, formatting, and distributing electronic books, also known as e-books. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing.
You’ve seen them everywhere: engaging, clickable articles that promise “10 Ways to…” or “5 Best…” solutions. Learning how to write a listicle might seem straightforward, but creating one that drives real engagement while delivering value is easier said than done.
Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more. Continue reading →
The human-interest approach is also a powerful tool that can elevate nonfiction writing from informative to truly impactful. Writing for an audience of non-experts involves a major shift in writing style that goes beyond using simpler language. It exposes the personal cost. Don’t rely solely on secondary sources.
Research Topic Ideas Now that you know your audience, it’s time to decide what to write about. Social media posts : Ideal for engagement and brand awareness. Keep the following content strategy tips in mind to ensure you produce high-quality, engaging content that resonates with your audience.
Freelance writing is one of those careers that seems almost too good to be true. Today, I earn six figures writing for major brands—all while working less than 20 hours a week. Freelance writing is growing fast. What is freelance writing? The types of writing you can do are endless. the answer is a resounding yes.
How to beat AI and short attention spans by writing with purpose and intent. Check out our article on AI we published back in January 2024 where we discuss how AI can assist you in your writing process. If script writing is something that sparks your interest, do a little research and take note of the narrative.
Our blog and writing process have seen many iterations throughout the years. If you’re looking for simple guidance on writing your first blog post, scroll down to the penultimate header, ‘How to write a blog post in 6 steps,’ for a simple guide.
Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. This adds up to 132 percent more engagement–without doing any extra work past the initial setup. Send onboarding messages with educational messages to engage followers. Send upsell campaigns.
You need to strike a balance between technical accuracy and engaging readability, all while navigating healthcare compliance requirements. Here’s how to develop, write, and promote an effective healthcare white paper that resonates with your target audience.
“Direct response copywriting is the art and science of writing copy that gets people to take action.” “Direct response copywriting is writing that is designed to elicit a specific response from the reader, such as making a purchase, signing up for a newsletter, or calling a toll-free number.”
Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly Below, well go over seven marketing communication trends every marketer should know about. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.
The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm.
Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. This is why stories can be such an impactful way to express Emotional Intelligence in your writing. It packs no emotional punch.
Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly Combined, these AI enhancements can improve your chances of securing an interview, making them an essential tool in the rsum bulletbuilding process. Internal promotions went up by 60%, and we reduced the skills gaps in our company by 25%.
Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Optimize Your Storytelling for Engagement and Conversion. This list will help you create content that meets your engagement and conversion goals.
The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out. In this post, we’ll show you how to consistently create posts that get engagement. That’s exactly what we’ll cover—but first, let’s talk about what we mean by engagement.
Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. You could set up a Zap that triggers when a new entry is added to this calendar, automatically scheduling a post in Buffer to promote that content on your social media channels.
You need useful, engaging, and persuasive copy to convert your offerings into sales. Check Out My Professional Copywriting Services, Customized Just For You Hire me to ring in an era of commercial writing that enriches your business. I bring client first messaging into ALL your promotional efforts. The answer is simple.
There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Instead, let’s focus on different ways to spark creativity with content to gauge interest and engagement. With more creativity in marketing assets.
Here are some of the things you can try with Claude: 1 Engage in natural conversation Claude is capable of understanding natural language prompts and dialoguing with people. Engage in thought experiments on philosophical topics like Schrdingers Cat or the Ship of Theseus. Write a letter to your elected officials.
31, 2023) Question I attend webinars and online conferences, to learn the craft of writing, though I was a poet in another life back when getting my BA. I was raising a child so hedged my bets by double majoring in developmental psychology and creative writing. (Expires Dec. Hedging my bets gave me less craft lessons. So why can’t you?
If you’re reading this guide, you already know how challenging it can be to find the right option for your legal content writing needs. Many legal content writing providers excel at self-promotion, yet their work often falls short once you review the content they produce. Now, imagine having to do that at scale.
Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What does GPT stand for? For instance, ChatGPT was fine-tuned on conversational data and publicly available code to enhance its ability to generate natural dialogue and write accurate code. Are GPTs safe to use?
And the search engines spam policies describe reciprocal links (in all but name) as an example of link spam: This means that if your site engages in widespread reciprocal linking purely as a strategy to boost rankings, Google might pick up on it. This could potentially damage your site’s credibility and user engagement metrics.
Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press.
If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. Several research studies have shown that headlines with numbers tend to generate more social shares and engagement. I’ve used unique rationales to write great headlines (if I say so myself) that went viral.
How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Look for patterns in engagement and sales attribution. But I’ve found that smaller, engaged lists consistently outperform massive, unengaged ones.” And it worked. Test and iterate. Double down on what works.
Whether you’re drafting your first résumé and cover letter or you’re a veteran employee or freelancer looking to improve your professional communications, it’s important to understand business writing essentials. Why is business writing important? For this reason, business writing applies whether your writing is formal or informal.
The posts have similar writing styles and imagery. Image from Instagram Image from Ghiradelli Youll first notice they both promote chocolate, yet they look entirely different. Stick to the Same Writing Style Several notable music artists suddenly switched styles, losing a large portion of their fan base.
Freelance Writing Services Utilize the Copywriter plugin to provide sales copywriting services. Offer a professional letter-writing service with the Letter Writer plugin. Employ the My Writing Companion plugin to run a content writing agency. Video Marketing Use CapCut to create tailored video content for clients.
Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a congratulatory message? These messages are typically sent in celebration of someone’s achievement or to mark a special occasion, like a wedding or promotion. 3 New job or promotion I was so happy to hear you got a new gig!
Your content writing voice helps your business stand out. Content writing helps you turn your noise into voice. Your content writing helps you make an impact so that your audience pays attention to your message. This can be achieved with quality content writing with a personal touch. It can be your unique writing style.
In today’s increasingly competitive environment, however, writing SEO content that ranks in Google is hard to do. Good SEO content writing drives traffic, but it also takes work. The unfortunate side effect of this complexity is that it can be difficult to know what Google will choose to promote and why they choose to promote it.
You might need to revisit a meeting’s topic, remind a colleague about a project you’re working on, or reach out to a prospective client by engaging with them multiple times. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a follow-up email?
Target Relevant Keywords When writing copy for your website, integrate relevant keywords on each page. Write a Meta Description A meta description is a brief summary of a webpage that appears below the title. For example, our article about writing SEO content mentions keyword research. For example, “The New York Times website.”
Main KPIs to measurement when writing content. I have rarely written about key performance indicators (KPIs) because as a content writer , I write content and deliver the documents to my clients. Content writing KPIs – what do they mean? Why is it beneficial to measure KPIs when writing content? Time on page. Bounce rate.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content