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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

It’s surprisingly useful for hooking audiences and boosting long-term engagement. Gamified content infuses your marketing with game-like elements to make it more interactive. , but it adds features like challenges, rewards, and leaderboards that encourage active participation and ongoing engagement. What is content gamification?

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. Retail content is a mixed (shopping) bag.

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7 Nuances of Writing for Retailers Compared to Creative Writing

Freelance Writing Jobs

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Retail clients have different needs. Before applying for copywriting jobs online, ensure you know how to write for retail. However, if you’re writing for retail, you should eliminate superfluous terms and romanticized analogies.

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Why You Should Prioritize Engagement Content Metrics

Contently

Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

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How B2B Brands Can Leverage User-Generated Content

Contently

Encouraging more engagement from your community When it comes to customer-generated content, especially for niche or B2B brands, the key is to find organic ways to encourage your audience to participate in UGC in a way that is also helpful to them. Metrics like engagement rates, user interactions, and conversion rates are common indicators.

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4 Tips for Engaging Instagram Content [Examples]

Content Marketing Institute

One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message. It hired a team of influencers with highly engaged audiences to showcase the product in creative ways. How does the brand get those followers engaged?

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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.