The Hoth

OCTOBER 3, 2023

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

Text 98

Text SEO Keywords Engineering 98

BKA Content

SEPTEMBER 22, 2023

Tree Service Search Engine Optimization: Get Noticed Online As the cost of operating tree service businesses rises, small business owners are looking for ways to tighten their budgets. What Are the Benefits of Tree Service Search Engine Optimization? What Are the Components of Good Tree Service Search Engine Optimization?

Search Engine Optimization 98

Search Engine Optimization Engineering Social Media Keywords 98

Backlinko

JANUARY 6, 2025

It built a storytelling engine that helped customers see themselves in the products. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Every campaign got its own custom landing page and clear conversion path. And it worked. No disconnects.”

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. These are the snippets of text that appear below your title tag in the SERPs.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Kristi Hines

AUGUST 2, 2023

Follow along to discover proven ways to turn this powerful AI into a personal cash flow engine. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results. Enter any URL and have the text content rewritten for your clients.

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. People are desperately looking for the best possible answers when they use Google as a search engine. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

JANUARY 18, 2023

Understanding these trends and the strategies to take advantage of them applies to other engines like Bing, Naver, Baidu, Yandex, and others. What Search Engine Trends Shaped 2022? Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users.

Engineering 113

Engineering SEO Advertising Social Media 113

Neil Patel

JANUARY 25, 2021

Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global search market. Either search on business.google.com/add or search for your business on Google’s search engine and select “Claim this business” or “Own this business?” Create a Quality Landing Page.

Landing Page 132

Landing Page Architecture Keywords SEO 132

BKA Content

DECEMBER 12, 2024

How To Fix Broken Internal Links Good search engine optimization (SEO) includes having internal links in content every 200-300 words. You can send the traffic from both pages to the new one for a page with stronger ranking metrics. Either fix the text in the link or the page URL itself.

Search Engine Optimization 59

Search Engine Optimization Content Management System Agency Landing Page 59

Neil Patel

JUNE 23, 2021

Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors. If you just copy your competitors, you’ll get lost in the noise of the search engines. This is a great marketing tactic and will get them noticed on the search engines. Not such a creative strategy, right?

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

DECEMBER 14, 2020

In a study by Search Engine Land , ad spend allocated for building brand awareness jumped from 26% to 60% in less than 12 months. Create an Enticing Advanced Amazon Landing Page That Converts. Anyone can build a landing page on Amazon, but how can you be sure it will convert?

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

FEBRUARY 10, 2021

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. Not to mention, your ability to captivate with a smaller image and little to no text area becomes a little diluted. My video landing page converts 56% of the people who visit. So good try, but wrong placement. What scares them?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Creative Little World

FEBRUARY 21, 2023

In the busy world of online marketing, landing pages are an effective element for driving conversions and achieving a specific action and goal. But what exactly is a landing page? In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits.

Landing Page 52

Landing Page Persuasion Lead Generation Sales 52

Neil Patel

JULY 16, 2021

Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page on the internet. Internal Linking with Optimized Anchor Text Is Good for SEO. Helps Google Index Your Site.

Architecture 145

Architecture Text SEO Engineering 145

Neil Patel

OCTOBER 12, 2021

However, the search engine also comes equipped with some pretty cool, advanced search functions many don’t know about. These built-tools range from a hashtag search function guides that enable users to optimize for search engine optimization (SEO) and everything in between. Google Makes Thousands of Updates Each Year.

Landing Page 144

Landing Page Search Engine Optimization Social Media Engineering 144

Neil Patel

MAY 5, 2021

Text ads are the type you usually see on the primary Google search page. They offer display and text ads in association with highly targeted keywords. They combine display and text ads with targeted search terms. Create a Landing Page. Landing pages make tracking your visits very easy.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Neil Patel

NOVEMBER 23, 2021

The best part about responsive display ads is that they can be created automatically (by Google’s AI and machine learning engine) using your assets. For example, your ad might show as a banner ad on one site and a dynamic text ad on another. Text Combinations Can Be Quite Tricky—Create Them Wisely.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

FEBRUARY 10, 2021

Also, be sure to include search engine optimization (SEO) best practices in your PPC ads. The process for revising ads differs by each search engine. Below, we break down how to edit PPC ads in the three most commonly used engines. Click Edit, Find and replace, Add text, or Change case. How to Edit Google PPC Ad Text.

Ads 136

Ads Search Engine Optimization Keywords Text 136

Neil Patel

SEPTEMBER 11, 2020

The difference is it will appear at the top of search page results and on competitors’ profiles: With custom ads, you can add text snippets, choose a photo, and select the customer review you’d like to feature: You can also add value propositions to the bottom of your advertisements, such as sale and deal details or average response time.

Ads 145

Ads Landing Page Advertising Sales 145

Neil Patel

SEPTEMBER 20, 2021

It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. To help you learn how to optimize your website for search engines, I want to go through a step-by-step process of the essential “pieces” that contribute to a high search ranking. Create Landing Pages.

Website 141

Website Landing Page Keywords Architecture 141

Neil Patel

SEPTEMBER 2, 2021

Using the same terms users type into a search engine assures users you have exactly the product they are looking for. Here’s how Google text ads using dynamic keyword insertion might look: Dynamic ads can change nearly every aspect of your ads, including the main keyword, images, CTA button, and even the landing page users are sent to.

Keywords 133

Keywords IT Landing Page Ads 133

Creative Little World

APRIL 19, 2023

In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits. I’ll also cover the critical elements of an effective landing page and tips and best practices for creating one. Let’s start by getting a better understanding of how landing pages work.

Landing Page 52

Landing Page Persuasion Lead Generation Sales 52

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent.

Engineering 71

Engineering Content Keywords Education 71

Neil Patel

JANUARY 22, 2023

It’s an essential aspect of website design and can make all the difference in search engine visibility and getting relevant content in front of a keen audience. In addition, when properly optimized through SEO, pagination can help page rankings and bring more organic traffic to your website. Create deep links to internal pages.

SEO 144

SEO Engineering Keywords Social Media 144

Smart Blogger

MAY 15, 2023

SEO (Search Engine Optimization) is the ability to position your content strategically so it gets picked up by Google’s algorithm and starts to rank in the SERPs (Search Engine Results Pages). Look no further than the first page SERPs (search engine results pages).

Copywriter 115

Copywriter Copywriting SEO Landing Page 115

Neil Patel

OCTOBER 12, 2020

While the text output isn’t perfect, it can save quite a bit of time. SEO: Text Optimizer : Text Optimizer is a content marketer’s holy grail. It uses AI to analyze web pages and texts to see how well optimized it is for a specific keyword. Atomic Reach : At a loss for the right words for an ad?

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

JANUARY 21, 2021

While there’s no magic, there are steps you can take to soar to the top of a search engine results page (SERP). I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO.

Keywords 145

Keywords Text SEO Social Media 145

Neil Patel

FEBRUARY 26, 2021

These ads appear at the top of the Search Engine Results Pages (SERPs). Creating a video ad campaign, which is different from a text ad, might help you stand out and grab your market’s attention. Perfect Your Landing Page. Ask yourself whether the landing page addresses your market’s pain points clearly.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

DECEMBER 23, 2020

For example: If you use predictive text on your phone, you’re using NLP. It’s also the driving force behind search engines like Google becoming “smarter.” While keywords are still highly valuable, search behavior is becoming more complex because we expect search engines to understand what we mean.

Digital Marketing 145

Digital Marketing Marketing Content Creation Recruitment 145

Bramework

JANUARY 7, 2023

Being able to leverage all the opportunities that come with Search Engine Optimization (SEO) and social media marketing leads to an immense potential to expand your organic reach online. Producing frequent and high-quality blog posts, videos, web pages, and more is an essential business practice. Landing Pages.

Content Writer 98

Content Writer Writer Website Landing Page 98

Neil Patel

SEPTEMBER 24, 2021

It helps you optimize your site for search engines by offering information on page names, meta descriptions, keywords, and more. With some light guidance, anyone can create a website and get it up and running fast, and uncompetitive niches can rank on Google’s front page. Then there’s the Wix SEO tool. Boost Your Local SEO.

SEO 137

SEO Keywords Content Management System Engineering 137

Content Marketing Institute

JANUARY 15, 2019

Consumers are naturally drawn to live video because it offers immediate real-time insight in a way that text and image cannot achieve. These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords). Livestream @NYMag survey Click To Tweet.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Backlinko

SEPTEMBER 27, 2023

Search Engine Optimization (SEO) takes a lot of time, concentration, and dedication. Without quality backlinks pointing toward your site, you’ll struggle to climb the search engine results pages ( SERPs ) and cement your reputation as a credible source of information. Let’s start with Pages and screens.

SEO 119

SEO Landing Page Keywords Content Creation 119

Neil Patel

NOVEMBER 24, 2021

It’s probably fair to say that all e-commerce website owners want the same thing: higher visibility on search engines and more sales. After all, heightened visibility means getting seen on search engine results pages, or SERPs. You see them on other search engines too. Optimize Your Product Pages. Use A/B Testing.

Website 122

Website Landing Page Keywords Social Media 122

Neil Patel

MARCH 8, 2021

” You’re smart to focus on Bing and other search engines instead of just Google ads. Not only is the search engine installed in billions of devices, but the platform is also appealing to a significant number of high-income earners. Expanded Text Ads. Smart Search results showcase a preview of your landing page.

Ads 116

Ads Advertising Keywords Text 116

Neil Patel

DECEMBER 4, 2020

As you can see, those large sites are dominating the search engine results pages (SERPS). Through a successful PPC campaign , your website could feature at the top of the page for your chosen keywords, potentially bringing in a large volume of traffic. Let’s take a look at a search query for “buy homes in Naperville IL.”.

Marketing 127

Marketing Advertising Landing Page Keywords 127