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8 White Hat Strategies for Combating Search Engine Bias

Neil Patel

While you may view search engines as a neutral tool for querying, in actuality, search engines are created by company-affiliated individuals and operate much like any product. Although this realistic view of search engine intent shouldn’t necessarily raise any red flags, what might concern you is how search engines serve up results.

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How to Create Long-Form Content (& Why It Matters)

Content Hacker

It would be easy to assume that long-form content is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-form content reigns supreme. Learning how to create long-form content is therefore a waste of time. Overwhelmingly, written content.

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9 Best Chrome Extensions for SEO: Our Top Picks

Backlinko

This helps you understand how a page is structured for search engines. Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. This is always a smart way to quickly digest SEO news or analyze your competitors’ content strategies without reading lengthy articles.

SEO 110
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How to Write an Article People Want to Read (in 7 Steps)

Backlinko

There, you can find content ideas for your business. Select keywords that will help your website rank in search engines. For example, let’s say you’re writing an in-depth article about content marketing. Review the search engine results pages (SERPs) for your main keyword. And web crawlers discover new pages faster.

Writing 102
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The Importance of Technical Writing in Marketing

ContentWriters

In addition, detailed content about new medications or processes is often needed in the medical and biotechnology world, particularly when explaining such things to the general public. Engineering-related content. Beyond just informing, technical content plays a decisive role in marketing. Employee handbooks.

Writing 64
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What is Passage Indexing & What Does it Mean for SEO?

Neil Patel

It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. There is no reason to stress about this update, go crazy trying to update your content, or spend thousands of dollars to get someone else to update it for you. Take a deep breath and ignore the doom and gloom.

SEO 132
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The Ultimate Guide to Repurposing Content Like a Boss

Contently

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. How to repurpose whitepapers, ebooks, and other long-form content.