This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
This helps you understand how a page is structured for search engines. Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. This is always a smart way to quickly digest SEO news or analyze your competitors’ content strategies without reading lengthy articles.
There, you can find content ideas for your business. Select keywords that will help your website rank in search engines. For example, let’s say you’re writing an in-depth article about content marketing. Review the search engine results pages (SERPs) for your main keyword. And web crawlers discover new pages faster.
It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. There is no reason to stress about this update, go crazy trying to update your content, or spend thousands of dollars to get someone else to update it for you. Take a deep breath and ignore the doom and gloom.
In your teens or young adulthood, you most likely only used cell phones to make calls, send text messages, and play the game Snake. Keeping your content easy to absorb makes reading more convenient in busy environments and on the go. You Can Rank for Snippets Browsable content helps with reading and improves your search engine ranking.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. How to repurpose whitepapers, ebooks, and other long-formcontent.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers.
This graph from Search Engine Land illustrates the rapid recent adoption of voice-activated assistance. It is imperative to adapt and to optimize your pages and your content for audio search to become the resource for people searching from their mobile devices or voice-activated assistants like Alexa, Siri, Cortana, and Google Home.
1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. From each piece, you can create multiple posts for X (formerly Twitter) and LinkedIn — because both social media platforms are text-friendly.
Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings. Align Social Signals.
” Table of Contents: The Importance of Consistently Publishing Blog Posts Fresh and Engaging Content Improved Search Engine Visibility Increased Website Traffic Establishing Authority and Expertise Supports Your Content Marketing “What Should I Write on My Blog?” Leverage User Feedback 4. Guess what?
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
Google’s engineers train the model using correct sentences. In its search engine algorithms. Updates like RankBrain and BERT have brought AI to the search engine, and SEOs have needed to update their strategies accordingly with AI SEO. Even Google Docs uses an AI grammar checker. Know where else Google uses AI?
What Makes Good Content? Search engines have gotten smart, and people have grown accustomed to truly well-created, resource-rich content. Good content answers the questions people search for on search engines and provides educational, entertaining, insightful, and empowering information.
HANDPICKED RELATED CONTENT: How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future. Featured snippets can take a number of forms, depending on the type of information they are trying to convey. Featured snippets are text-based but can include images. What exactly are featured snippets?
You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content. One simple way to create a steady stream of content is to produce shorter versions of long-formcontent. This will keep your audience engaged and coming back for more.
You reverse engineer the climb. You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. 8+ Tools to Find Related Keywords for Your Content.
This tool empowers users to rapidly create, supplement, erase, or replace images with straightforward text commands. Image Creation: The Writing Assistant integrates with Canva, allowing users to transform their text into stunning graphics. This feature helps to elevate visual content and make posts more eye-catching.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
In what ways can you make your content search engine friendly while avoiding a stilted or unnatural-sounding conversation? Web copywriting is a process of writing content of the websites with the dual purpose of ranking high for the specified keywords in search engines and of being interesting to readers.
434% more indexed pages in search engines. Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. Higher search engine rankings. A well-oiled content process requires staying ahead by at least a few weeks. 97% more inbound links.
This can be a sentence, a question, or any text that provides context for the conversation. Finally, use these refined topics to create outlines for blog posts or other long-formcontent marketing material like white papers or ebooks. It produces near-perfect content that needs minimal refining.
Whether you’re a blogger, an e-shop owner, or you operate a brick-and-mortar business with an online component, quality SEO content is the key to search engine success. And how do you write well enough for SEO that Google will rank your content well? But why does SEO matter so much for search engines? What is SEO Writing?
eLearning content is coursework, structured content, or a learning experience delivered electronically. An eLearning program may contain various types of content, including videos, text, infographics, slides, games, and quizzes. Here are seven types of eLearning content, followed by tips on how to create yours.
This will help potential clients and search engines understand that your business is local. Step 3: Choose a Hosting Provider (If Required) Web hosting is a service that reserves server space for your website’s data (like text, images, and videos). Then click on any element (text or image) to change them.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Meanwhile, tools like Content at Scale are ace at serving your long-formcontent needs. By the end of this post, you’ll have complete knowledge of these AI content tools and how they can come to your aid in ways you never imagined. It’s really good.
With over 50% of trackable website traffic coming from organic search, you can’t discount the importance of optimizing content that encourages folks to stay on your site. That means understanding Search Engine Optimization (SEO) is essential so your site has a better chance of bringing in visitors.
This will not only make your content more relatable but also showcase the real-world impact of your advice. If you do go this route, make sure you do keyword and topic research so your blog will get picked up by search engines and start bringing in relevant web traffic. Make your content easy to read.
On top of that, LinkedIn profiles can also show up in traditional search engine results pages ( SERPs ) like Google, expanding your online presence. Beyond profile optimization, the impact of SEO extends to your content. Activity & Engagement — This is a key ranking factor for both search engines AND social media platforms.
We’ll walk through creating meta tags that grab attention and title tags that get clicks because let’s face it — search engines lead readers right to your doorstep. Table Of Contents: What is Content Optimization? In the digital marketing world, content optimization plays a pivotal role in enhancing your online visibility.
The combination of this deep understanding and direct, personal approach is the engine that runs this form of copywriting. There are a few key principles you must follow: Write a powerful, compelling headline Use long-form copy Add an irresistible CTA Stay customer focused Follow K.I.S.S. It only states facts.
Write With Search Engine Optimization in Mind Remember to write in-depth product descriptions for each item for sale. They should appear naturally in the text of posts as well as in the titles and metadata. Focus on SEO to help them come up in search results.
AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent. That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2:
It’s obvious how each of these major updates communicates Google's preference for excellent SEO writers: If you're a frequent Moz reader, you probably know how they work — but if not: Panda penalizes every webpage with content that adds little to no value to people online, giving more visibility to content pieces that do.
Social media is also an excellent place to share your latest content from other platforms, like your blog or YouTube. You can break down long-formcontent into shorter, more digestible segments better suited for social media. Producing as much content as possible is not the key to success.
Similarly, Machine Learning algorithms, with enough data, can make complex decisions, predict outcomes, and even create human-like text. It analyzes sentence structures, semantics, and context to generate human-like text. AI software doesn’t “understand” text the way humans do. can do it all.
For example, there is a high demand for writers who understand search engine optimization ( SEO writing ). Long-formcontent writing has a conversational and accessible writing style. That way, you can do everything you can as an SEO writer to help your posts rank in search engines such as Google. Why not you?
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. How To Generate Leads With an Ebook Ghostwriter. Epub, the universal ebook format. Encourage Further Action.
For example, ‘white-hat’ practices include creating excellent content that provides value to your audience, using keywords appropriately without spamming them, and naturally acquiring backlinks due to the strength of your web pages. That’s especially true for long-formcontent, which gets an average of 77.2%
How does the new search engine affect Bing SEO? However, there’s quite a bit to know about the new version of Bing, especially for search engine optimizers. The New Bing and ChatGPT Microsoft’s partnership with OpenAI led them to develop a special version of ChatGPT used specifically for the Bing search engine.
But no one likes to read convoluted text. Be it content marketing , digital marketing, or search engine optimization, learn the nuances of each and tailor your copy accordingly. Or if you’re writing a blog post , focus on creating informative and engaging long-formcontent that provides value to your readers.
They’re the ones who guide and shape the content experience surrounding a specific product. Product content is fundamentally different from marketing content. For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content