Content Marketing Institute

NOVEMBER 7, 2017

Through AdWords, content marketers can choose a campaign type; create their ad copy, landing page URL, and calls to action; select target keywords and audience segments; and set a budget, goals, and bid strategy for each campaign. When it comes to managing your paid search campaigns, a working knowledge of Google’s AdWords tool is key.

Promotion 111

Promotion Content Social Media Advertising 111

Moz

NOVEMBER 26, 2018

Unfortunately, initial forays into branded content did not always dwell on minor issues like “quality” or “entertainment,” instead focusing on sheer bulk and, of course, all the keywords. But on some sites, behind many, many “next page” clicks, this old content can still be found lurking in the background. Is it beneficial for users?

Blog Post 63

Blog Post Post Blog Blogging 63

Moz

APRIL 3, 2019

Musts for Sponsored Content or Guest Posts: A budget (for sponsored content) Content is not promotional, but helpful or entertaining A pitch and link to your site at the end of the content. This might mean you’ll need to develop more landing pages to cover your topics than you would for a page created for organic search.

Brand 68

Brand Government Brand Awareness Finance 68

Smart Blogger

MAY 8, 2023

Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Content Marketing Content marketing educates, informs, and entertains without appearing overtly ‘sales-y.’ Here is an example of a landing page from Morning Brew. The decision is simple.

Copywriting 79

Copywriting Copywriter Brand Awareness Social Media 79

ProBlogger

SEPTEMBER 7, 2014

Implement click pop-ups and email subscription toolbars so readers or viewers don’t have to be sent to a separate landing page and tab to convert. For instance, implement an exit pop-up with “want to learn everything there is to know about landing pages?” as they go to leave the page. Don’t link to competitors.

Content 50

Content Landing Page Entertainment Government 50

Intergrowth

MARCH 5, 2023

Canonical tags allow you to tell search engines which version is the primary source of that content so that the authority of all versions of the page is consolidated into that singular page. Here, you could add a canonical tag to the three pages that tell search engines that Page A is the primary version of the page.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Instead of trying to snag an immediate conversion, inbound tactics provide value at each stage of the journey by educating, entertaining, and ultimately converting the prospect.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Smart Blogger

OCTOBER 15, 2024

Bloggers create written and visual content that entertains, informs, and helps their audience. Your job is to cost-effectively get them leads and sales. You’ll create ad copy, images, a targeting strategy, and (sometimes) landing pages. Others work for a percentage of the sales/leads generated from their ads.

Proofreader 83

Proofreader Education Freelance Social Media 83

ProBlogger

MAY 31, 2012

Landing pages with high time but few conversions require further testing to improve conversions. Common click paths users take can determine pages that could be optimized for subscriptions or sales. The top of the site will act like a built-in landing page, but once a visitor goes below the fold, the focus will be on content.

Communication 40

Communication Landing Page Copy Lead Generation 40