Enchanting Marketing

NOVEMBER 14, 2023

These lessons apply to any type of writing, whether you’re writing fiction or non-fiction, whether you’re writing to educate, sell, or entertain, and whether you’re writing an email, an article, a white paper, or a book. In sales copy, we don’t let readers wait long to find out the answers on questions.

Writing 206

Writing Sales Copy Text Copy 206

Shorthand Content Marketing

OCTOBER 7, 2022

A content writer usually writes to educate, inform, and entertain. They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. Persuasive writing is at the core of all good marketing copy. What’s the difference between a content writer and a copywriter?

Copywriting 97

Copywriting Copywriter Writing Content 97

Credible Content

MAY 30, 2023

The ability to craft compelling, engaging, and persuasive content is paramount in capturing the attention of your audience and driving desired actions. Whether you’re writing blog posts, social media updates, or website copy, here are 15 essential writing skills that every professional content writer must master.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Smart Blogger

MAY 25, 2023

Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!

Copywriting 65

Copywriting Copywriter Copy Persuasion 65

Smart Blogger

JANUARY 19, 2023

Unlike magazine, TV, and billboard ads — whose purpose is to create brand awareness — direct response copywriting is persuasive copy that gets readers to take immediate action , like: Subscribe to an airfare discount newsletter. Make no mistake, writing direct response sales copy isn’t easy. Purchase an online course.

Copywriting 80

Copywriting Copywriter Persuasion Copy 80

The Write Life

FEBRUARY 10, 2024

From the persuasive prose of a seasoned copywriter to the captivating narratives of a storyteller, trigger words help breathe life into written content, transforming passive readers into active participants. Action-oriented trigger words are crafted to prompt immediate action or decision-making. 30 action-oriented trigger words 1.

Writer 65

Writer Storytelling Sales Copy Engagement 65

Income Diary

AUGUST 29, 2023

I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write sales copy. Four months ago I found an even easier way to use The Empathy Map to get sales copy to practically write itself. Would that give you an advantage when writing content or sales copy? Here’s my prompt.

Content Creator 115

Content Creator Engineering Blogger Copywriting 115