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Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference

Ahrefs

I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Heres everything we did to promote the conference. You can use these same strategies (or be inspired by them) … Read more ›

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How to Promote a Blog Post to Generate Traffic to It

Express Writers

Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

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Lay the Professional Groundwork for a Successful Nonfiction Book

Jane Friedman

When you are promoting yourself professionally, you naturally want to promote yourself to people who are interested in what you have to say. These are the groups of people who should be on your professional radar always, not just when youre promoting a book: Colleagues. Who is interested in your topic area? Where you are known.

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Promoting Your Book as an Introvert in the Age of TikTok

Jane Friedman

One question I was asked a few times around my book launch was, “How is it to promote a book about introversion when you are an introvert?” What I’ve learned: there are a lot of different ways to promote a book. Photo by Nick Fewings on Unsplash Today’s post is by author Julie Vick ( @vickjulie ).

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Reimagining Your Competitors as Collaborators

Jane Friedman

Dont ask to trade social media features if they sell paid promotional posts. Specifically reference why youre a fan and let them know youre already promoting them to your network. If youre both local, plan a shared bookstore event, where through the strength of your networks alone, you can double the attendance. Media features.

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The Human-Interest Approach: Focusing on People to Convey Facts

Jane Friedman

In journalism, we call them human interest stories—articles or broadcasts that cover the news from the perspective of individuals who are affected by the events. The author draws on chaos theory and a wealth of scientific data to demonstrate how random events affect our daily lives.

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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

Amazons free promotions: a game changer One of the most underrated marketing tools for self-published authors is Amazons free promotion days for Kindle books. That one small event sparked conversations, led to new reviews, and even brought in sales for my other books. I was hesitant at first.