article thumbnail

What Is Local Search Marketing & How to Do It Right

Backlinko

For example, a restaurant could publish a blog post about popular local food festivals. Encourage customers to share their experiences: You can then feature this user-generated content on your local pages. Generally, you want to select high-volume, low-competition keywords that align with your business and your local audiences needs.

IT 98
article thumbnail

How to Do Multiple Location SEO

Neil Patel

Food enthusiasts based in Washington, D.C. The first step is to create pages based on your business’s or consumers’ location. You can get this done by building a logical site structure to make it easy for search engines to find landing pages dedicated to a particular area.

SEO 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use the Psychology of Color to Increase Website Conversions

Neil Patel

The tips that we discuss below can be applied in similar ways across a wide range of areas, including: Websites Logos Branding Landing pages Menu bars Email marketing Social media posts and cover photos Product design Videos. You can use this to your advantage on your website and landing pages. Use red instead.).

Website 145
article thumbnail

How to Create the Perfect Business Listing

Neil Patel

If you’re a restaurant on Yelp, you may include icons that help categorize your business for searches by type of food or seating. Create a Quality Landing Page. Landing pages are the pages users come to through search. Your homepage can serve as a landing page for your business listing.

article thumbnail

How to Identify Your Ideal Target Markets for Paid Campaigns

Neil Patel

People buy for any number of reasons, but some of the most common include: To fill a basic need: The bottom tier of Maslow’s Hierarchy of Needs , including things like food and shelter. Look how the fast-food giant defines its target market: It’s trying to reach literally everyone! McDonald’s is a fantastic example.

Insurance 142
article thumbnail

30 Content Marketing Tactics You Have to Try

Neil Patel

Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media.

article thumbnail

Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads.