Enchanting Marketing
SEPTEMBER 10, 2024
Imagine this … Henrietta is reading your sales copy. Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. Sexual companionship.
Enchanting Marketing
JUNE 18, 2024
In their sales copy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Answer their questions.
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Smart Blogger
DECEMBER 9, 2022
Whether you’re working on a novel, a school assignment, a piece of creative nonfiction, or even a sales copy , you want your verbs to pull their weight. The verb savor ties into our sense of taste, suggesting a food that we want to linger on the palate. It’s also a very effective technique in marketing and sales copy.
Freelance Writing Jobs
AUGUST 27, 2023
If I am writing for a restaurant, I should talk about how I love good food and offer some tips on how to bring in customers to a restaurant. The whole idea of a blog is to step away from the sales copy that is on your website about your brand and offer something free for your potential customers that has value.
Moz
DECEMBER 21, 2020
Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. Safeway won five local packs, Whole Foods won four, and Hy-Vee and Hannaford each won three.
Smart Blogger
MAY 8, 2023
Each stakeholder will have different concerns and require unique sales material. The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. Most copywriters are fine with everyday products like pet food, travel , and laundry detergent.
Ben Settle
NOVEMBER 9, 2023
And often used by those who write powerful ads, emails, sales copy. And, at the start he talked about his main copywriting inspiration: Comicbooks. Dan Kennedy ain’t just whistlin’ dixie when he says: “What works to sell the incredible, sells even better to sell the credible.” Powerful advice.
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