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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

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Social Media Laws: What Are They and How Do They Impact Brands?

Contently

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Neil Patel

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. If you can optimize your site to include those triggers, you can boost your sales. How Psychology Impacts Sales Through Neuromarketing. But what does this mean in terms of your marketing strategy?

Sales 142
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Optimizing Your Sales Funnel Marketing Strategy for Success

Content Hacker

So, you’ve heard about a s ales funnel marketing strategy , right? Usually, this is all about segmenting your marketing (and your content) so you address each sales funnel stage (awareness, intent, desire, consideration). You invest time, energy, and resources into creating what you believe is a flawless sales funnel.

Sales 90
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What The Coronavirus (COVID-19) Means For Marketers

Neil Patel

No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. Well, before I go into that, let me be clear on what marketers should NOT do. So what does this mean for marketers?

Marketing 145
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How to Recession-Proof Your Content Marketing

Contently

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

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Working With a Digital Marketing Agency Vs. Hiring In House

Neil Patel

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. The Benefits of Working With a Digital Marketing Agency.