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The Business Story Argument: A Working Framework to Pressure Test Your Story

Content Marketing Institute

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet. Robert_Rose #storytelling Click To Tweet.

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Neil Patel

The site of something attractive — even a beautifully packaged product — triggers the part of our brain that governs hand movements. The middle brain : Also called the emotional brain includes structures like the olfactory bulbs (smell), hippocampus, and amygdala, which govern emotions and memory. Build Trust Through Storytelling.

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What Memoirists Can Learn from Historical Novelists

Jane Friedman

Your memoir is a story In narrative memoir as in fiction, the principles that govern great storytelling apply. But if you gloss over the deep emotions, your memoir risks not having the impact it could if you allow a reader to know your deepest feelings, the good and the bad. I have touched on only a few here.

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Grant Insights for Artists and Creatives: Navigating Funding Opportunities

Freelance Union

They're monetary awards provided by various organizations—government agencies, foundations, or corporations—to support specific projects, initiatives, or endeavors. What drives you as an artist? What unique talents and perspectives do you bring to the table?

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How to Successfully Pitch Op-Eds and Timely Cultural Pieces

Jane Friedman

Photo by Steve Johnson on Unsplash Today’s post is excerpted from Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published by Estelle Erasmus. Writing an opinion piece (or op-ed) about a topic in the news or in the zeitgeist is one way to get the attention of editors, even if you are not an experienced writer.

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15 writing skills that every professional content writer must have

Credible Content

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Understand the rules governing sentence structure, punctuation, and syntax to convey your message accurately and effectively. This fresh twist captures attention and makes your content stand out.

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Aristotle for Novelists, And A Strategy For Selling More Books With Douglas Vigliotti

The Creative Penn

So that is actually the nature of tragedies , but more broadly, storytelling. I didn't write this book because I was trying to fill a void with Aristotle and his ideas and storytelling. Then what I quickly realized was how resonant these ideas were in modern storytelling, on both the screen, the page, and in our lives.