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When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

Most sales are made through online promotion and availability that give incumbent publishers no particular edge. You needed to get new titles promoted in the trade press and mentioned in as many of the hundreds (or thousands) of newspaper and magazine book reviews as possible. Chapter 11: Managing the Hospital Experience.

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To maximize your freelance income, find the gap.

Nick Ursborne

As an example, a small group of software companies develop programs for the hospitality industry. These software companies have to promote their programs to hotel chains, spas, independent restaurants and even B&Bs. They need copywriters to help them create their promotional materials.

Freelance 190
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Grow Your Medical Practice with Help from a Healthcare Copywriter

Susan Greene

Your hospital, clinic, office or practice exists first on your potential patients’ phones, tablets and desktops before it exists as a brick-and-mortar location,” according to OneUpWeb in their Healthcare Marketing Manual. Surgical centers compete with hospitals. To compete, you must promote. You must be actively marketing.

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How to Write an Effective Healthcare White Paper

ContentWriters

Here’s how to develop, write, and promote an effective healthcare white paper that resonates with your target audience. Define your primary audiencephysicians, hospital administrators, or healthcare IT directorsand identify their specific pain points and information needs.

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How to Take Your Travel Content on a Better Trip

Content Marketing Institute

and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do. Travel industry #contentmarketing requires more than picturesque snapshots and tales of fun in sun. joderama Click To Tweet.

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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

The report also noted that hospitals can save hundreds of thousands of dollars every year by using beacon technology. Beacons Promote Effortless Engagement and Data Transmission. Hudson’s Bay Company (HBC) decided to use a SnipSnap coupon app to promote offers and messages to customers in-store. In reality, it’s quite genius.

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10 Small Business Examples of the Best Instagram Bios

Neil Patel

A husband-and-wife duo created the Lokal Hotel after dreaming up ways they could improve the Airbnbs where they’d stayed and the hospitality experience in general. It’s something your small business should consider (and then promote in your Instagram bio, of course!). Why This Instagram Bio Is Great. Letterfolk.