article thumbnail

How to Write a Well-Balanced, Meaningful Sentence

Enchanting Marketing

Let me show you 3 examples from Hemingway, and then we’ll draw conclusions and look at examples from sales copy … One true sentence by Hemingway. These same principles work in any type of writing … 5 true sentences from sales copy and elsewhere. But what is a true sentence? There’s no excess.

Writing 276
article thumbnail

When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

Only serious publishers with sales forces, warehouses, inventory, and relationships with retailers could compete for sales. Now bookstores account for as little as 20 percent of the sales. Most sales are made through online promotion and availability that give incumbent publishers no particular edge. Chapter 9: Time Warp.

Publisher 299
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To maximize your freelance income, find the gap.

Nick Ursborne

As an example, a small group of software companies develop programs for the hospitality industry. But while they find tons of copywriters who have experience writing copy for hotels and resorts, they can’t find anyone who also has experience in B2B software sales. What is “the gap”? It’s where there is high demand and low supply.

Freelance 190
article thumbnail

Best Employee Scheduling Software

Neil Patel

Restaurants and hospitality industries are two that come to mind. 4 – HotSchedules by Fourth Review — Best Labor Management System For Restaurants and Hospitality. HotSchedules is a complete workforce management solution built specifically for businesses in the restaurant and hospitality industries.

article thumbnail

Business to Business? Or People to People?

David Meerman Scott

If you are working in a so-called business-to-business marketing and sales environment, it’s essential that you always remember that you are not marketing or selling to IBM or a hospital or a restaurant chain. You are always marketing and selling to people.

article thumbnail

How to Write an Effective Healthcare White Paper

ContentWriters

White papers help you build authority, earn trust, and move prospects through complex sales cycles. Showing authority is particularly beneficial in healthcare, where sales cycles are often long and involved, and credibility directly impacts purchasing decisions. Review and Refine Healthcare content requires strict compliance oversight.

article thumbnail

Income Tax (ITR) for Freelancers in India – 2023 Guide

Write Freelance

Hospitality, meal or entertainment expenses If you hold client meetings, treat your clients to dinner, or go on other outings, you can claim deductions for them. The Income Tax Return ITR Form -4 is meant for small business owners that don’t maintain any books, but do maintain a sales ledger.

Freelance 246