Content Marketing Institute
AUGUST 2, 2018
Heather’s team worked with Nationwide Children’s Hospital Columbus Marathon , which draws about 20,000 athletes and 100,000 spectators. But at the end of the day, content marketing is storytelling ,” Heather says. “We When done well, the marriage of tech and brand storytelling can increase revenue, profit, growth, and retention.
Ann Handley
AUGUST 10, 2022
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in the country, and they can’t afford Es?
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Content Marketing Institute
JUNE 22, 2018
You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.
Jane Friedman
MARCH 7, 2024
Also part of her world are the machinations of a family who thinks the duke has gone mad and consigns him to a mental hospital—seeking to get their hands on his fortune. And if you approach a book with a writer’s eye, even the most pleasurable, light reading can teach you something that enriches your own storytelling craft.
Grammarly
NOVEMBER 3, 2023
The literary element of foil characters serve several important purposes in storytelling and character development. Tom is brutal, while Gatsby is charming and hospitable. Similarly, a literary foil character serves as a backdrop to make the protagonist “shine.” What is the purpose of a foil?
Neil Patel
FEBRUARY 24, 2021
B2B buyers are typically large organizations (like enterprise companies, hospitals, or universities) that market their products or services to other businesses. Storytelling. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2B Paid Social Media?
Content Marketing Institute
FEBRUARY 28, 2018
In those days, Jordan Winery was known for its food, hospitality, and elegant wines, not for its people. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. Where are the people? This kind of marketing makes wine intimidating.”. Lisa’s challenge was to make old-school cool. Yes, toasting the barrels.
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