article thumbnail

Formal vs. Informal Writing: A Complete Guide

Grammarly

That’s what formal vs. informal writing is all about: adapting your language for different situations. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly Formal vs. informal writing: What is the difference? Informal: Let’s lose slide #23. Informal: I appreciate your help!

Writing 111
article thumbnail

“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

Ahrefs

Accurate, relevant information was rare. But today, information has become impossibly cheap. In the pre-AI world, that was true. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. Any brand … Read more ›

Education 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. It runs a test to see how users engage with this new information.

SEO 92
article thumbnail

5 Content Discovery Trends To Inform Your Marketing Strategy

Content Marketing Institute

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

Content 140
article thumbnail

Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

This publication is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP® This program is valid for 1 PDC for the SHRM-CP® or SHRM-SCP® For more information about certification or recertification, please visit www.shrmcertification.org.

article thumbnail

What is a Content Author?

Agency Content Writer

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. Authors must verify facts, gather insights, and accurately portray information. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience.

article thumbnail

Avoid This Scam on Freelancers

Susan Greene

I’m publishing the following information as a warning to other freelancers to not get duped. The tone of the article should be informal and assertive. Annette ———- I then asked for Annette’s or Angela’s contact information for my records and questioned whether either woman had a website.

Freelance 279
article thumbnail

Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

You will discover your mind's untapped potential, which will enable you to recall information such as names, numbers, presentations, instructions, proverbs, foreign languages, software commands, technical terms, laws, statutes, training material, and even more.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Register today to save your seat!