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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. It runs a test to see how users engage with this new information.

SEO 101
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Real Information – Artificial Intelligence: the AIIP AI blog – March 2025

AIIP

Since then, multiple announcements have come from the Read More » The post Real Information Artificial Intelligence: the AIIP AI blog March 2025 appeared first on AIIP Connections Blog. I wrote a blog post on AI apps for Infopreneurs a couple of months ago.

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“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

Ahrefs

Accurate, relevant information was rare. But today, information has become impossibly cheap. In the pre-AI world, that was true. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. Any brand … Read more ›

Education 140
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What is a Content Author?

Agency Content Writer

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. Authors must verify facts, gather insights, and accurately portray information. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. Download this eBook to find out!

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Looking for a Content Writer: A Comprehensive Guide

Agency Content Writer

Blog Writers : They create engaging, informative articles to attract website traffic. Types of Content Writers Content writers specialize in different areas, and knowing what each type does can save you time and effort. SEO Writers : These professionals focus on optimizing content for search engines.

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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

Apply Insights : Use the empathy map to inform your copy. Does : Document actions like browsing habits or buying patterns. Feels : Capture emotions such as excitement, anxiety, or frustration. Write with the mindset of sitting across from your reader, engaging in a genuine, respectful conversation.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making.

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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The Recruiting Crossword Puzzle

On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape. The good news?

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How ZoomInfo Solves Recruiting Pain Points

More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process?

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

This publication is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP® This program is valid for 1 PDC for the SHRM-CP® or SHRM-SCP® For more information about certification or recertification, please visit www.shrmcertification.org.

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How ZoomInfo Enhances Your Database Management Strategy

It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh. It's quite a process for marketing teams to develop a long-term data management strategy.