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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. It runs a test to see how users engage with this new information.

SEO 81
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How To Find Low-Competition Keywords for SEO

BKA Content

How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?

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How To Find Competitors’ Keywords

BKA Content

How To Find Competitors’ Keywords Finding the right keywords is essential to developing an effective search engine optimization (SEO) strategy. Researching keywords that your competitors are using to improve their rankings is the first step in finding keywords that work for your company.

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Keyword Mapping: A Step-by-Step Guide to Better SEO

Backlinko

If you have a website, keyword mapping should be a priority. At Backlinko, keyword mapping helps us reach 500k+ organic sessions every month. In this step-by-step guide, you’ll find everything you need to get started with keyword mapping. Plus, a free keyword mapping template. Plus, a free keyword mapping template.

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10 Types of Keywords with Examples (+ How to Find Them)

Backlinko

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Let’s get started.

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Bottom vs. Top-of-the-Funnel Keywords: What’s the Difference?

iWriter

Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.

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5 Ways to Search a Website for Keywords (+ Examples)

Backlinko

Have you ever wondered how to find keywords on a website? Or, locate the specific information you need. At Backlinko, we track how often people find our site through specific keywords. So, we can search our website for keywords. Why Search a Website for Keywords? This method is easy to overlook.