This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Keyword cannibalization can negatively impact your website’s organic search performance. Cannibalized pages undermine your SEO efforts. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization? What Keyword Cannibalization Is Not Let’s recap.
So you’ve decided to create a landingpage to promote your new product or service. But how do you know if your landingpage will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landingpage and want to know more information.
How To Create an SEO LandingPage Is your SEO plan doing all it can for you? If you don’t have strong landingpages for your products and services, your website may be falling short. An SEO landingpage provides keyword-optimized information about what you offer your readers.
In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. AI-powered keyword research works the same way.
Secure your website with an SSL certificate (HTTPS) to protect your visitors’ information using data encryption. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Information needs: What knowledge gaps do they have that you can fill?
They do this by automating outline processes, enabling you to enter a prompt that will return information on a topic (similar to a Google search). Tip for you: One of the popular AI writing techniques, in this case, is to use a prompt that requests an AI tool to seamlessly and instantly incorporate keywords into a text.
Good landingpages are the lifeblood of any digital marketing campaign. That makes landingpages critical for conversions. That makes landingpages critical for conversions. You need a landingpage builder. Why Should You Consider a LandingPage Builder? Swipe Pages.
European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law. You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. Helping you make more informed decisions based on accurate data.
So much goes into an effective landingpage. It takes practice, testing, analytics, design skills, keyword research, and so much more. Fortunately, there are plenty of landingpage creation tools that take the guesswork out of building and optimizing your landingpages.
Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.
Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on.
.” Aaron Spivak That single insight led to their breakthrough “ice fabric” technology, which: Raised $1M on Kickstarter Sold 3,000 units in 72 hours Became their highest-margin product The entrepreneurs continued talking to customers to inform product development. Broad keywords. Generic ads. Homepage traffic.
The landingpage… You’ve likely heard of it, and I’ll bet you my last dollar you’ve interacted with one. And how do you even create a landingpage? Ranging from the best landingpage types to consider through to the key ingredients to create a powerful page. What is a LandingPage?
Various programs have the ability to learn almost any kind of information. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Then, it reverses the process to recover the data and create new combinations of information.
Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K Then click Edit business info to manage your business information.
Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions. Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?
Whether you’re creating a video, interactive landingpage, or eBook, take this opportunity to showcase what you’ve learned throughout your campaigns. To do this, you’ll want to create an SEO strategy and measure your audience reach (unique visitors, page views, etc.), Stay informed!
One solution is using long-tail keywords. Long-tail keywords change how search engines like Google respond. . Below, we’ll look at how long-tail keywords work and why they are important to your SEO. What Are Long-tail Keywords, and Why are They Important for SEO? Long-tail keywords have lower competition.
In this era of content marketing, it’s a common practice to make as many blog posts, articles, and landingpages as possible to target any queries or concerns a potential customer could have. The trouble is, without a proper strategy in mind producing lots of content can lead to keyword cannibalization.
Most digital marketing teams rely on keyword optimization to rank their content higher in search results. The idea is more keywords = better optimization. Because of this, it can be tempting to use the same keywords on multiple pages to increase your chances of ranking. What Is Keyword Cannibalization?
This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign. What is their intent?
As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landingpages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Essentially, the audience is looking for information, answers, and insights.
They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use Long-Tail Keywords. Again, your keywords will come in handy here.
I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. In other words, what is the intent of the keyword?
Here are a couple of tips to set you on the right path: Keyword Research. Keyword research is an essential element of your campaign. Below, we’ll talk more about keyword research for Google ads, but for now, it’s important to start generating some keyword ideas. Include your main keyword. Trend Forecasting.
And this translates into credibility, which is how you can get your writing ahead, as the information you provide to your clients is built on trust. Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). When this happens – $$$.
Whether you want to offer freelance services, create information products, build tools and web apps, automate marketing and growth, or analyze data – ChatGPT can assist with all of these to help you make money. Discover SEO keywords for a specific topic and analyze SEO metrics/backlink data for a domain with the Serpstat SEO Tool.
Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landingpages.
It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. There are a ton of free resources online from YouTube to free courses, to endless information on my site from myself and other industry experts. Do Keyword Research. Luckily, SEO is not.
Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.
It seems like no matter what you do, you can’t improve your rankings for your most important keywords. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.). What the Heck are Long-Tail Keywords?
Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. Keyword research is the secret sauce of any advanced Amazon ad strategy. You need to make sure it’s a long-tail keyword. Another reason to niche down with your keyword research strategy is the lack of the competition.
How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. Make sure to include this information so searchers can find what they need.
Plus, Constant Contact allows you to quickly embed custom forms on your landingpages. So, you not only get names and email addresses, but any other information you want to ask for. You also get ROI reporting, forms and landingpages, and standard CRM integration.
While it used to show you almost all terms, Google AdWords now only offers specific keywords that meet a certain volume threshold. The EU has passed stringent laws regarding what information websites can gather—and what they can do with that data. We’re going to start with the keyword ideas. We’re losing PPC ad data.
Understand (and Use) Long Tail Keywords. Longtail keywords are keywords that are several words long. Ubersuggest is a great resource for discovering keywords in your industry. When using Ubersuggest, remember that you aren’t necessarily looking for the highest-traffic keywords. Step #3: Analyze the Results.
Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . All while helping those in your audience make an informed decision to buy. KlientBoost — Best for PPC management + landingpage design. But not all audience segments or keywords are equal.
They want information. Build More Targeted LandingPages. Each of those advanced guides has a separate landingpage, optimized for the applicable keywords. This allowed them to create targeted landingpages and offer user-specific content that matched their place in the customer journey.
Whenever a user searches for a certain keyword, say “PPC Marketing,” Google looks through its list of advertisers for this word and initiates an auction between them. Different keywords have different average costs per click, and this should inform your bidding strategy. Research Your Keywords.
Instead, my goal is to explain: how Google calculates the cost of ads the factors affecting the cost of ads how you can quickly find out how much keywords will cost how to reduce your ad spend while remaining competitive. Rather, it uses an auction model where companies bid on each keyword. Some keywords can cost over $100 per click.
Without this essential set of information, you’ll have a hard time making an educated decision. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landingpage Building awareness for your brand.
It’s not enough to create a location page and expect it to land at the top of SERPs. Businesses must optimize their pages and provide information valuable to the local community to rank. What Are Location Pages? Location web pages offer detailed information about your business location or service area.
Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors. Here are the ads for the term ‘keyword research.’. Look at the example below. Be Succinct.
An example of this would be someone completing a form on your landingpage and entering their phone number for you to call them. Whether it’s your landingpage, PPC, or social media, you’ll want to track the success of your efforts. If your business call volume is high, this information will be even more critical.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content