Remove Information Remove Keywords Remove SEO
article thumbnail

Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. That feeling of envy mixed with respect?

SEO 99
article thumbnail

10 Types of Keywords with Examples (+ How to Find Them)

Backlinko

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4.

Keywords 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Do SEO for Your New Website [10-Step Guide]

Backlinko

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.

Website 115
article thumbnail

Keyword Cannibalization: An A-to-Z Guide to Fixing and Avoiding It

Backlinko

Keyword cannibalization can negatively impact your website’s organic search performance. Cannibalized pages undermine your SEO efforts. Cannibalized pages undermine your SEO efforts. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization?

Keywords 106
article thumbnail

5 Ways to Search a Website for Keywords (+ Examples)

Backlinko

Have you ever wondered how to find keywords on a website? Or, locate the specific information you need. At Backlinko, we track how often people find our site through specific keywords. So, we can search our website for keywords. Why Search a Website for Keywords? This method is easy to overlook.

article thumbnail

9 Best Chrome Extensions for SEO: Our Top Picks

Backlinko

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO 110
article thumbnail

What is a Content Author?

Agency Content Writer

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. SEO Techniques Content authors also incorporate Search Engine Optimization (SEO) practices to make their content visible online. Authors must verify facts, gather insights, and accurately portray information.