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This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. That feeling of envy mixed with respect?
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informationalkeywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4.
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.
Keyword cannibalization can negatively impact your website’s organic search performance. Cannibalized pages undermine your SEO efforts. Cannibalized pages undermine your SEO efforts. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization?
Have you ever wondered how to find keywords on a website? Or, locate the specific information you need. At Backlinko, we track how often people find our site through specific keywords. So, we can search our website for keywords. Why Search a Website for Keywords? This method is easy to overlook.
In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!
Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. SEO Techniques Content authors also incorporate Search Engine Optimization (SEO) practices to make their content visible online. Authors must verify facts, gather insights, and accurately portray information.
Blog Writers : They create engaging, informative articles to attract website traffic. SEO Writers : These professionals focus on optimizing content for search engines. How do you approach SEO in content creation? Do you need keyword-specific SEO content? Can you meet tight deadlines?
An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Because having a solid SEO strategy is great. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large. What Is an SEO Roadmap? But they don’t operate in a vacuum.
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These plumbing companies all focus on the same core SEO strategies. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. With SEO for plumbers, your business can achieve similaror betterresults.
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Is Google Punishing KeywordSEO Blogs? Youve invested countless hours researching the perfect keywords and crafting blog posts, yet the results are lackluster. With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded?
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Or Zoe Ashbridge’s discussion of keyword cannibalization.
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In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. AI-powered keyword research works the same way.
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And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Or provide information on related topics and queries.
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Further reading: SEO Strategy: How to Create an Effective Plan 2. This information will come in handy when building audience personas. Performing this task is easy with Semrush’s Keyword Gap Tool.
That’s where SEO-optimized content writing plays a critical role. We’ll cover the core elements of SEO content services, from research and writing to technical optimization and conversion strategies. Content Structure: Using proper headers (H1, H2, H3) and short paragraphs makes content easier to read and improves on-page SEO.
To thrive as a freelance writer in 2025, mastering SEO content writing is essential. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing? SEO-friendly content balances writing for humans and optimizing for search algorithms.
How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEOkeyword mapping. What Is Keyword Mapping?
How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Learning how to find low-competition keywords gives you a huge edge in SEO. What Do Low-Competition Keywords Look Like?
While not as bad as missing out information which should be included, this can have tangible SEO consequences. This is because Google prioritizes user experience; so, a blog post which smoothly answers the users enquiry will rank higher for relevant keyword searches than one which waffles on.
This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. 😉) But there are also more niche newsletters like Lia Haberman’s ICYMI for influencer marketing information and The Publish Press’s newsletter if you’re into the creator economy.
What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. To stay ahead, marketers must adapt their SEO content strategies.
A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. Secondary keyword: Related words or phrases that support the primary keyword.
SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people. To write this guide to medical SEO, we interviewed five experienced healthcare SEOs and content … Read more ›
You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines. If you aim to educate your readers, choose keywords with “Informational” intent.
Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam.
Various programs have the ability to learn almost any kind of information. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Then, it reverses the process to recover the data and create new combinations of information.
Businesses must optimize their pages and provide information valuable to the local community to rank. Location web pages offer detailed information about your business location or service area. To achieve this, ensure the Name, Address, and Phone (NAP) details are clear and consistent this is a key factor for local SEO success.
It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. They rank for 43 paid keywords, spending around $6.9K What Is Local Search Marketing?
They do this by automating outline processes, enabling you to enter a prompt that will return information on a topic (similar to a Google search). Tip for you: One of the popular AI writing techniques, in this case, is to use a prompt that requests an AI tool to seamlessly and instantly incorporate keywords into a text.
At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Think of it as people finding your content naturally when they search for information, products, or services. At a minimum, youll be investing time into content creation and SEO.
Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.
An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. There are two ways to track your Google keyword rankings: Using an SEO tool Going about it manually I’m going to explain both methods in this guide.
For example, our SEO strategy guide dominates the search results. long tail keywords : But this wasnt by luck. Helpful content delivers what a searcher needs, whether they’re seeking information, researching options, or ready to buy. We follow these guidelines here at Backlinko. And ranks for more than 3.2K
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Does Embedding YouTube Videos Help SEO? Of course, the real question is whether embedding YouTube videos helps with SEO. Of course, the real question is whether embedding YouTube videos helps with SEO. Can You Embed YouTube Videos in SEO Content? Learn More Does Embedding YouTube Videos Help Your SEO?
Access Link – The tool for accessing links online and retrieving the required information. Delve into your documents, locate answers, and bring vital information to your fingertips. Bramework – Identify keywords, create content briefs, conduct SEO assessments, and extract SEO data.
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A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. You can also click “ Add to your search ” to add more keywords along with the image and find more relevant results. Click “ Add to your search ” on an iPhone to find more results by adding more keywords.
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