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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
I’ve certainly created my fair share of series over the years, and will continue to do so, but I also think there is a place for longer-formcontent. In fact, I think good long-formcontent has some distinct advantages over series of posts. LongFormContent vs Series of Blog Posts.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
We ranked each extension by its standout features and included detailed pros and cons to help you make an informed decision. Are readers looking for information, or are they ready to purchase? Such as server type, caching settings, and content type. First, read our comprehensive review of the best Chrome extensions for SEO.
Knowledge cutoff Most generative AI platforms have a cutoff date for their knowledge base, so they can provide information only up to a certain date. Claude has more up-to-date information than ChatGPT does. and GPT-4 is October 2023 However, ChatGPT is able to search the internet, so it can find up-to-date information as well.
Technical writing is needed for any informativecontent with a specific purpose. This kind of writing can be used with traditional printed or digital content, which could come in the form of PDFs or Word docs to make it easier to present and share. Engineering-related content. How Is Technical Writing Used?
Google search algorithms are based on a slew of information, including the phrasing of your query, the reliability of sources, the relevance of pages, and countless other factors. Even your location and settings can help Google discover the most relevant information for your search. It’s just because you wrote great content.
If you aim to educate your readers, choose keywords with “Informational” intent. It’s more informative and attention-grabbing in search results. This approach requires you to share the key information first. This begs the question—how long should your article be? Sort by Search Volume: Target high-volume keywords.
As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Essentially, the audience is looking for information, answers, and insights.
However, sites with useful long-formcontent that isn’t perfectly optimized may see a small boost in rankings and, therefore, traffic. It seems passage indexing is the next step in using AI programs like RankBrain to better understand the context of content rather than looking at formulaic factors like keyword density.
If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to content creation (for social media or in general)? Then, try to embed content repurposing into your workflow. It's a strategic part of content creation, with an eye on lifecycle and future engagement.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. What Are Instagram Guides?
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
In government, a white paper is an informative policy document to educate the public. In B2B marketing, which we’ll focus on here, a white paper is a piece of long-formcontent similar to an ebook, often formatted as a report or guide. Backgrounders aim to inform. What is the purpose of a white paper?
” Consider Long-formContent The Benefits of Long-FormContent Marketing Tips for Creating Effective Long-FormContent Time To Be Consistent With Your Blog Writing! Put yourself in their shoes and think about what kind of information or solutions they seek. Guess what?
Readers Can Find Information Easily What is one of the easiest books to navigate? All the information is divided into chapters and in an organized manner. You can search by topic and first letter to find what you need to know. , and the use of short-form videos like TikTok is becoming more popular.
Any information you receive will be a few years old, and these tools may be unable to check Google (although this is changing). So, you see, something like this rapid adoption of generative AI for content creators and businesses means you have to make sure you are still RELEVANT. Be mindful of plagiarism.
Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.
Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings.
Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. It can take time for people to take the leap and buy a product or even fill out a request for more information. Gating content for lead generation. Email: Open rate, click-through rate.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
That’s a lot of people using their voices to find information. Tips for Optimizing Your Content for Voice Search 1. Create Engaging and InformativeContent—with a Conversational Twist 3. For a business, this is invaluable information. Voice search is taking off, with over 4.2 billion devices.
I’ll give you my biggest tip: I repurpose my YouTube videos into smaller bits of content that I can use elsewhere (for me that means Instagram, Facebook, and Pinterest). Long-formcontent (aka your YouTube videos) exists to build that know, like, trust factor with your audience, and microcontent nourishes that relationship.
From personal experience, and observation of other metrics from clients and colleagues, it is clear that short-form status updates are proving to get more comments and shares than LinkedIn long-form articles. Short status updates get more comments & shares than long-formcontent published on #LinkedIn.
At the core, creative briefs involve merging background information with clear targets, ensuring everyone moves in sync toward the envisioned outcome. Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. The solution?
There are three types of queries people usually make when performing a search: Informational Navigational Transactional. An informational query is like someone looking to lose weight. From what we are seeing on our end is that Bert is mainly impacting top-of-the-funnel keywords, which are informational related keywords.
Good content answers the questions people search for on search engines and provides educational, entertaining, insightful, and empowering information. Best practices for more in-depth written content include pieces running about 2,000 to 3,000 words and easily skimmed. Good content is consistent, as well.
This kind of software can also track warranty information so the business owner always knows when repairs are still under warranty. If you review software that can make their life easier, they’ll appreciate the information. The more content you publish, the better chance you have of being found in the search engines.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
You need at least a snapshot view of which content is performing well enough to feature in your curation efforts. Here are some ways to gather that information. Inventory your content. Review the content in your archives. Resurface older #content if it still drives strong traffic via search, says @joderama.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. The end of the year is often a good time to inform your clients of increased rates in the new year. Choose what you value and look for it in your high-paying clients. Narrow it down to a sentence.
Here are some of the results for Amazon.com: Not only will you learn about your site’s load times, you also can get detailed optimization suggestions along with information on how to implement them. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines. Long-formcontent.
When people are excited about a topic, they want to consume all the information they can find about it. Don’t forget that most of your audience will be reading your advice on a screen, so consider how they might skim it for the information they’re looking for. People want to consume information now, not wait for it.
If you feed proprietary information into these chatbots, it’s out there for anyone using the chatbot to pull from. Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out?
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent? What Is Short-FormContent?
In those situations, I usually direct the person I’m speaking with to either a professional content strategist or content strategy templates ; both of which can help build out those detailed content strategies. This way, when they come back to me with a project, they can give me all the information I need to do an excellent job.
HANDPICKED RELATED CONTENT: How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future. Featured snippets can take a number of forms, depending on the type of information they are trying to convey. Remove all extraneous information , anything off topic. What exactly are featured snippets?
Ask yourself: Is the content related to my industry or professional expertise? Will the content contribute positively to my professional brand? Will my followers find the content relevant and valuable? Is the tone appropriately formal or informal ? 4 Add visual appeal Visuals can boost your post’s appeal even further.
Blogs are a form of digital content that builds trust between brands and their audience. They provide an easy way for companies to share thought leadership and information about products or services. Infographics can be published on social media platforms or included within other content types to support the text.
Analyzing your content this way will help you understand what kind of content your audience is looking for and what works best. This will help inform your content strategy moving forward. E-books are a type of long-formcontent in PDF or HTML formats. Review Your Content Budget. White Papers.
Content Writing Content is writing that delivers value in the form of relevant information about a company’s offerings and industry. The purpose of content can be to educate, entertain, or invite conversation with the reader. With content, the intent is to engage the reader and attract leads from search engines.
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