Jane Friedman

MARCH 18, 2025

I was active enough at the time that I could enjoy my online obscurity. I felt like a cool after-hours club or that super memorable gallery caf you stumbled into and dont want to tell too many people about or else it will be ruined. Not a recipe for online success, but that kind of success wasnt currency until the 2010s. Flash forward to 2024.

Food 133

Food IT Storytelling Social Media 133

Contently

AUGUST 16, 2024

But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. According to the Pew Research Center, 53% of college graduates use LinkedIn. Well, luckily, LinkedIn has the answer for us.

Brand 95

Brand IT Marketing Healthcare 95

Blogging Wizard

JULY 2, 2024

The blogging lifestyle isn’t for the faint of heart. It’s hard work and you’ve got to put the effort in over the long-term. Blogging isn’t a quick path to profit.

IT 310

IT Blog Blogging 310

Backlinko

JULY 10, 2024

Search engines have difficulty determining the most relevant and authoritative page for the target keyword. Ultimately, all of these pages can get stuck in lower positions in search results. The uneven distribution of traffic indicated cannibalization. So, we decided a 301 redirect was in order.

Keywords 105

Keywords IT SEO Engineering 105

Grammarly

FEBRUARY 2, 2025

In the high-stakes IT world, effective communication is critical. Explaining a complex network reconfiguration to executives or creating a clear troubleshooting guide for diverse support teams is like translating a complicated coding algorithm into plain Englishchallenging. However, tools like Grammarly’s AI can assist.

IT 92

IT Collaboration Communication Engineering 92

Backlinko

DECEMBER 9, 2024

Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. The idea is that these backlinks will help the sites rank higher in Google. Its like swapping favors: you link to me and Ill link to you. But there are different types of reciprocal links. Are Reciprocal Links Good or Bad for SEO?

SEO 91

SEO IT Text Engineering 91

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Like salons, restaurants, and coffee shops. Why Is Local Search Marketing Important?

IT 95

IT Marketing Keywords Search Engine Optimization 95

Freelance Magic

NOVEMBER 13, 2024

Trying to estimate the cost of a project is difficult if a) you’ve never done something like it before, and b) you have no idea how long it’s going to take. This guest post by Sherri Henkin of Content Clarified shares her story of underestimating the cost of a project and what she did to fix it. I look forward to hearing from Debbie.”

Projects 130

Projects IT Freelance Ads 130

Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. You would be very disappointed if one day you bought your favorite nacho cheese dip and it tasted much spicier than usual. Consistency is key to loyalty. What Is Brand Consistency?

Brand 98

Brand Content Marketing IT Marketing 98

BKA Content

NOVEMBER 19, 2024

What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue.

IT 105

IT Insurance Consulting Agency 105

Grammarly

FEBRUARY 3, 2025

Clustering is a powerful tool in data analysis and machine learning (ML) , offering a way to uncover patterns and insights in raw data. This guide explores how clustering works, the algorithms that drive it, its diverse real-world applications, and its key advantages and challenges. Table of contents What is clustering in machine learning?

IT 59

IT Healthcare Medical Projects 59

Buffer

SEPTEMBER 5, 2024

But while we, the content writers, write about 70 percent of the content on the blog, it’d be impossible to keep up with our pace without switching up our approach. So, we tend to have a variety of content from different voices. I expand on each heading, adding context, examples and additional insights to the article. 

Blog Post 80

Blog Post IT Writing Post 80

Buffer

JULY 23, 2024

And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press. It was less expensive than we’d have expected ($125 on the platform we went with). Best of all, it’s really not that hard.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Content Marketing Institute

FEBRUARY 26, 2025

Creating great content will only take you so far. You also need to attract an audience and ensure theyll see, share, and act on your stories. Follow this upgraded approach to gain a marketing advantage.

IT 127

IT Marketing Content Audience 127

ContentWriters

FEBRUARY 21, 2025

Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content? What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

The Hoth

JANUARY 7, 2025

Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. It was also common for PR professionals to get in touch with TV stations, radio stations, and prominent figures in the media like celebrities. What is Digital PR? The only thing that differs is the marketing channels that you use.

SEO 59

SEO IT Social Media Brand Awareness 59

Express Writers

JANUARY 28, 2025

Blogging is only half the battle. Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. Personalizing the email by including warm greetings and the subscribers name.

Promotion 52

Promotion Blog Post Post IT 52

Grammar Underground

JANUARY 27, 2025

Grammar buffs know that each is usually singular, which means it gets a singular verb. Each has its issues. Each knows the way. Each is better than the last. We can also see the singular nature of each in sentences like to each his own. If each were plural, wed get to each their own, which is clearly wrong. That could work, too.

IT 52

IT Government Promotion Publishing 52

Enchanting Marketing

NOVEMBER 26, 2024

Pushy salesmen pushed them to buy a fully loaded, feature-rich memory foam mattress. For $3,300 it should have been the pinnacle of comfort, but it wasn’t. To make matters worse, the return policy rendered it impossible to return. It was like car shopping. Actually it was worse than car shopping. Such a story is perfect for your About page.

Storytelling 263

Storytelling Marketing Script Social Media 263

Enchanting Marketing

JANUARY 28, 2025

Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. To celebrate, you pour yourself a glass of wine, before going to bed. Editing is for tomorrow. But when you read your draft again … You feel disappointed. Your writing sounds bland. You can’t publish it like this. What happened?

Content 243

Content Entertainment Text Publisher 243

Agency Content Writer

DECEMBER 2, 2024

Industries and positions include writing assistant for a nonprofit leader, content writer for a nonprofit website, and article writer for estate planning attorneys. Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. If it seems like a good fit, then schedule a time to chat.

Content Writer 246

Content Writer Writer Portfolio Content 246

Nick Ursborne

DECEMBER 2, 2024

Empathy mapping is a framework designed to delve into the emotions, thoughts, and behaviors of your audience. It encourages copywriters to consider not just what people say but what they think, feel, and do. This multidimensional approach helps go beyond surface-level data, fostering connections that build trust and loyalty. You become futureproof.

Copywriting 205

Copywriting Copywriter Storytelling Content Creation 205

Nick Ursborne

DECEMBER 18, 2024

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 Pro with Deep Research to research opportunities for copywriters working with AI. It took a bit of back and forth, but Im happy with what we finally came up with.] Ride the wave or be drowned by the wave!

Copywriting 194

Copywriting Copywriter Content Creator Content Creation 194

Kayleigh Moore

NOVEMBER 25, 2024

What to do if you worry your writing isn’t “good enough” Imagine this: you sit down to write a piece for a client only to find yourself entirely overwhelmed by the thought that your writing isn’t good. Almost every sentence you type, you immediately delete. The cursor blinks at you for an eternity (and it feels like a taunt.) You have to work at it.

Writing 147

Writing Writer Freelance Projects 147

Nick Ursborne

NOVEMBER 18, 2024

And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances. OK, you may think, time to relax. This AI thing isn’t going to take over the world – or my job – after all. Not so fast. Beware the “we’re augmenting our human talent” storyline.

Copywriting 185

Copywriting Copywriter Content Writer Writer 185

Kayleigh Moore

FEBRUARY 14, 2025

I write entirely to find out what I'm thinking: what I'm looking at, what I see, what it means, what I want, and what I fear. Joan Didion Writing, specifically creative writing, is a path to better understanding yourself and your lens on the world. Its easy to move through the day without thinking too hard about anything. Whats the context?

Writing 173

Writing Script Concept Writer 173

Jane Friedman

MARCH 20, 2025

Imagine youve just picked up the latest buzzy thriller, the one that has everyone on social media raving about the shocking twist. You start reading, and youre really into it. Is that a twist? Technically. But its also an unearned ending. And so on, until the field narrows around your ultimate culprit. Only the reader has access to all the clues.

Social Media 134

Social Media Media Post Writing 134

Kayleigh Moore

FEBRUARY 3, 2025

From there, we had to write a one-page paper summarizing what we took from it. Heres the exact guidance we were given for the paper: You will give the paper a title to orient the reader from the start, and then introduce your topic clearly in the first paragraph. Easy enough; this is pretty much what I do all day for my client work.

Writing 173

Writing Text Engagement Writer 173

Jane Friedman

FEBRUARY 26, 2025

Join us on March 5 for her online class, Memoir Backstory. My dislike of the game Red Light, Green Light is Di Dis fault. When we were both five, Di Di frequently gathered crowds in our apartment complexs courtyard to play it. A few paces in, shed stop us with a gleeful, Red light. Here’s how that content gets us in trouble.

Storytelling 132

Storytelling Writer Social Media Publisher 132

Elna Cain

MARCH 8, 2025

You have to do certain things to command a higher rate with your service to make money as a writer. And this can take time, like years time. Well, it did for me. I had to learn new skills and do things out of my comfort zone to earn money writing. But, it wasn’t THAT difficult, just a little uncomfortable at times!

Writer 130

Writer Portfolio Post Freelance 130

Jane Friedman

DECEMBER 10, 2024

Todays post is by author Tara Deal , whose novella Life/Insurance is out now. Pretend youve written a novella. And it wasnt easy. But now its done and youre finished. Its difficult to find someone who wants to publish it. No one wants to spend money on such a little book (whether youre a publisher or a customer). A novella is better. I still dont.

Prose 137

Prose Writing Insurance Publisher 137

Jane Friedman

MARCH 11, 2025

When I landed on the idea for my first book (a business book), I couldnt believe that no one had written it yet. The gap in the market looked glaringly obvious to me. So I rushed to fill it, focusing all my energy on getting the book to market quickly, publishing myself. What if someone steals my idea? Its only natural. Thats what you protect.

Concept 128

Concept Publisher Publishing Publishing 128

Jane Friedman

MARCH 19, 2025

Some books dont need a viral moment; they just need the right readers to find them. And sometimes, that takes patience. The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Sales came in, but not at the level I had dreamed of. I was hesitant at first.

Publisher 136

Publisher Publishing Publishing Marketing 136

Ashleyn Writes

JANUARY 10, 2025

Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows. I’ve talked about it (and what tools I like beyond just Claude or ChatGPT) here , here , and here. While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), Time is my most valuable asset. I included both.

Copywriting 130

Copywriting Copywriter Script Landing Page 130

Enchanting Marketing

MARCH 11, 2025

Do you ever get close to content burnout? A year ago, I became active on LinkedIn. And it has at times felt like feeding a cookie monster. Social media platforms always seem hungry for more content. It feels relentless, eh? But it can also be fun and rewarding. What worked? What didn’t work? And is it worth it? It felt overwhelming.

Post 130

Post Content Creation Storytelling Creativity 130