Content Marketing Institute

NOVEMBER 8, 2024

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?

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IT Engineering Marketing Content 113

Ahrefs

SEPTEMBER 17, 2024

But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift. … Read more ›

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IT Keywords Website SEO 141

Backlinko

DECEMBER 9, 2024

Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. The idea is that these backlinks will help the sites rank higher in Google. Its like swapping favors: you link to me and Ill link to you. But there are different types of reciprocal links. Are Reciprocal Links Good or Bad for SEO?

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SEO IT Text Engineering 84

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Like salons, restaurants, and coffee shops. Why Is Local Search Marketing Important?

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IT Marketing Keywords Search Engine Optimization 87

Freelance Magic

NOVEMBER 13, 2024

Trying to estimate the cost of a project is difficult if a) you’ve never done something like it before, and b) you have no idea how long it’s going to take. This guest post by Sherri Henkin of Content Clarified shares her story of underestimating the cost of a project and what she did to fix it. I look forward to hearing from Debbie.”

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Projects IT Freelance Ads 130

BKA Content

NOVEMBER 19, 2024

What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue.

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IT Insurance Consulting Agency 105

Enchanting Marketing

NOVEMBER 26, 2024

Pushy salesmen pushed them to buy a fully loaded, feature-rich memory foam mattress. For $3,300 it should have been the pinnacle of comfort, but it wasn’t. To make matters worse, the return policy rendered it impossible to return. It was like car shopping. Actually it was worse than car shopping. Such a story is perfect for your About page.

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Storytelling Marketing Script Social Media 258

Arrant Pedantry

JUNE 18, 2024

From time to time it’s necessary for copy editors to have discussions about style. Maybe an issue keeps popping up that isn’t quite covered by your style manual or house style, and you need to decide how to handle it. Tip #1: Delay The easiest way to ruin a style discussion is simply to put off having it.

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Copy Editor Projects Copy Ads 342

The Idea Logical Company

MAY 8, 2024

It is four years since Covid and eight years since I have had staff helping me serve consulting clients. My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. It all goes back to the Erie Canal. Publishers can’t succeed in these saturated genre marketplaces.

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Publishing Publisher Publishing Copy 340

Agency Content Writer

DECEMBER 2, 2024

Industries and positions include writing assistant for a nonprofit leader, content writer for a nonprofit website, and article writer for estate planning attorneys. Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. If it seems like a good fit, then schedule a time to chat.

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Content Writer Writer Portfolio Content 246

The Idea Logical Company

OCTOBER 4, 2023

But they also presented what, to me, was the stark contrast on display for the whole day between people who think book publishing is largely the business it has always been and those who are seeing it isn’t and won’t ever be again. Here’s the long story short. Two things changed that calculus. Ebooks don’t require inventory.

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Publisher Publishing Publishing Electronics 340

Arrant Pedantry

SEPTEMBER 23, 2024

After years of waiting, the 18th edition of The Chicago Manual of Style is here, and it brings some big changes, starting with the electric yellow cover. But don’t worry—the familiar orange is still there on the spine. Though Carol Fisher Saller once informed me that the official Pantone color is technically called “warm red.”)

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Prose Electronics Concept Publishing 325

The Idea Logical Company

JUNE 5, 2023

Three decades ago, if you wanted a trade book, you went to a bookstore or a bigger merchant like Wal-mart or a department store with a book “section” It was actually hard to get a book any other way. When you think about it a little bit, that makes all the sense in the world. For five big reasons. Books are heavy.

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Retail Publisher Publishing Publishing 317

Enchanting Marketing

JULY 2, 2024

The Winnie-the-Pooh technique. It’s probably the simplest way to write with flair, and make your sentences hop, skip, and dance. Despite its cuddly name, this technique is suitable for any type of writing. Shall I explain? What is the Winnie-the-Pooh technique? A lot of writing is abstract as we can’t visualize it.

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Concept Persuasion Food Creativity 275

Susan Greene

AUGUST 11, 2024

Fortunately, I recognized the con before losing any money, but I have to admit, I did consider following the instructions provided to me that could have made me a victim. I’m publishing the following information as a warning to other freelancers to not get duped. I want to work with you. How much do you charge per word or per hour? Conclusion.

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Freelance Banking Copywriter Copywriting 279

The Idea Logical Company

JANUARY 4, 2023

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. It feels like we may have reached a new benchmark: admittedly a very fuzzy one. It has a much broader audience.

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Publisher Publishing Publishing Hospitality 299

Enchanting Marketing

JANUARY 17, 2023

In her book The Art of Memoir , Mary Karr discusses the importance of revision , and she shows us a rough draft of a sentence from her memoir Lit : Mother drove me to college in our yellow station wagon, and every night we stayed at a Holiday Inn, where we got drunk on screwdrivers. What’s up with that sentence? At first glance, it looks okay.

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Storytelling Writing Text Writer 313

Nick Ursborne

DECEMBER 2, 2024

Empathy mapping is a framework designed to delve into the emotions, thoughts, and behaviors of your audience. It encourages copywriters to consider not just what people say but what they think, feel, and do. This multidimensional approach helps go beyond surface-level data, fostering connections that build trust and loyalty. You become futureproof.

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Copywriter Copywriting Storytelling Content Creation 206

Enchanting Marketing

AUGUST 29, 2023

Gosh, Helena thinks. She’s reading her draft post. And she doesn’t like the tone of her writing at all. Why is it so hard to engage her readers? But, somehow, her writing always sounds too academic, too formal, too difficult, too stuffy, too boring. What can she do? How to write conversationally Some say … Just write like you talk.

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Writing Persuasion Text Copywriter 290

Elna Cain

JANUARY 13, 2023

ChatGPT is here, and everyone is going bonkers on Twitter. Wherever you look, it’s on Youtube, Medium, and Google! The age of an AI writing tool is here, and as freelance writers, we need to EMBRACE this new way of writing. I know many writers are thinking this is the end of freelance writing, but it’s not. The AI Writing Tool I Use.

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Freelance Writer Script Writing 284

Enchanting Marketing

JULY 30, 2024

But you give yourself a pep talk, strap your backpack on, and start moving. Each step seems hard. Your backpack feels heavy. The blister on your big toe hurts. Learning a skill can feel even tougher than climbing a mountain. It’s as if the top of the mountain keeps moving farther away. There is no fixed destination.

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Writing Writer Publishing Publisher 274

Enchanting Marketing

JUNE 20, 2023

Until a deadline came close. And then adrenaline would fuel a writing session, often late at night. It was stressful, and I hated myself for all the delays. Why was I wasting so much time? Some people say: Just put your bum on a seat and write. Just summon your willpower. If only life was that simple! It didn’t work for me. Want to know more?

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Writing Writer Projects Blog Post 285

Enchanting Marketing

DECEMBER 20, 2022

What if just thinking about the pain makes it worse? I learned to observe my emotions and then let them drift away. Without emotions, pain becomes just pain. No suffering. I keep practicing, and every year, the emotions triggered by pain lessen. I carry my pain more lightly. Being cold is not much different. I don’t need to fight the cold.

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Concept Creativity Writer Writing 57

Enchanting Marketing

JUNE 4, 2024

Suddenly, Howard realizes what’s missing from his post … an ending so good that it sings around in his readers’ minds for days … a lingering reminder to implement his advice. But how can he write such an ending? A good closing paragraph inspires your readers Many bloggers don’t write a final paragraph. They share their tips, and that’s it.

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Audience Blogger Food Communication 275

Nick Ursborne

APRIL 6, 2024

It’s little wonder the web is being flooded with new AI content, most of it sounding like it was written by a well-meaning robot. The content isn’t badly written. With some decent prompts, most of these tools will give you a very passable first and second draft. But there IS a problem. There’s no human in the loop. I didn’t just make it up.

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Copywriter Copywriting Writing Freelance 259

Nick Ursborne

DECEMBER 26, 2023

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. It doesn’t matter whether you’re of the opinion that AI can’t replace human writers. We’re 85% past that point. It’s already happening. The question now is how we can be part of the future of writing online.

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Copywriter Copywriting Writing Sales Copy 254

Enchanting Marketing

FEBRUARY 14, 2023

Of course, you are a different communicator. You focus on your listener or reader. You try to be clear and concise. But could it be that a dash of wordiness sneaks into your writing? It’s easily done. Shall I explain? Let me tell you a quick story first … It was 2011. I was packing for my first cycling trip. Readers have a similar challenge.

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Writing Sales Communication Engineering 283

Elna Cain

MARCH 27, 2024

So, let’s see what heads of content and others look for when hiring – or keeping – freelance writers. Doing What You Say You Will at the Time You Say You Will Believe it or not, new freelance writers don’t always follow deadlines or make excuses. ” Copywriter Kelly Dunning is shocked at this simple piece of advice.

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Freelance Writer Communication Copywriter 246

Kristi Hines

JANUARY 1, 2024

Do you want to learn how to make money online in 2024? It all starts with content. Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Repurpose that content into multiple formats (ex.

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Script Content Creator Blogger Ads 258

Blogging Wizard

SEPTEMBER 11, 2024

Guest posting is hard, right? It’s getting harder to find guest blogging opportunities and it feels like audiences are less engaged than ever. But it doesn’t have to be that.

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Blog Blogging Engagement Audience 254

Enchanting Marketing

MARCH 7, 2023

Sometimes, I savor a book slowly. I pick the book up, read a few pages, then put it down again. I highlight ideas and sentences that attract my attention. Later, I treat myself to rereading those highlights. What makes writing worth savoring like that? At school, you probably learned that good writing is coherent, focused, and correct.

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Writing Creativity Concept Writer 268

Elna Cain

FEBRUARY 1, 2024

When I started using LinkedIn as a freelance writer, I thought of it as a resume platform. Fill in your information, where you worked, and there you go – freelance jobs would come to me. I soon learned there was more to optimizing your profile than just listing your past work. And that’s exactly what I did. But, Why LinkedIn?

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Freelance Writer Copywriter Copywriting 239

Enchanting Marketing

MAY 9, 2023

But my answers by email feel insufficient. Writing IS hard. Yet, there are ways to make writing more joyful. Shall I try to explain? The big misunderstanding about writing When writing feels easy to read, it can seem like it was also easy to write. But the lower the effort of the reader, the higher the effort of the writer. What to do? The stories?

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Writing Writer Blog Post Blog 268

Elna Cain

MAY 8, 2023

You go the extra mile and get your friend to proofread it over and finalize your article. You send your project to your client and wait for feedback. They emailed you back and can’t wait to hear how they liked your article. The email says they ran your article through an AI detection tool, and it came out over 90% AI-generated.

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Freelance Writer Content Proofreader 261

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. Maybe you’re interested in this writing niche and want to see what it’s all about.

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Content Writer Writer Content Writing 237