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Keyword cannibalization can negatively impact your website’s organic search performance. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization? What Keyword Cannibalization Is Not Let’s recap. So, we consolidated them with a 301 redirect.
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Primary keywords Healthy recipes 9.
Have you ever wondered how to find keywords on a website? At Backlinko, we track how often people find our site through specific keywords. So, we can search our website for keywords. Like this: By searching for keywords on our site, we identify existing content and areas for improvement. Why Search a Website for Keywords?
For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Some AI tools use parameters rather than freeform input. These models train using libraries that may contain billions of pieces of existing content. How does ChatGPT work?
In this guide, you’ll learn all about organic traffic, including how to measure and increase it. Lets start with what organic traffic is and how it differs from other traffic sources. What Is Organic Traffic? Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Pretty impressive, right?
In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. AI-powered keyword research works the same way.
Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account factors like internal links, localization, personalization, and whether the content … Read more ›
I was active enough at the time that I could enjoy my online obscurity. I felt like a cool after-hours club or that super memorable gallery caf you stumbled into and dont want to tell too many people about or else it will be ruined. Not a recipe for online success, but that kind of success wasnt currency until the 2010s. Flash forward to 2024.
Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K What Is Local Search Marketing? But how did it get there?
Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too. There is no way to see your competitors’ keywords … Read more ›
Keyword research with Ahrefs Every great blog post starts with a great idea – and then follows that up with thorough keyword research. A lot of my articles begin with a dive into Ahrefs, a powerful SEO tool we use on the Buffer team to identify primary and secondary keywords to target.
Do you need keyword-specific SEO content? Industries and positions include writing assistant for a nonprofit leader, content writer for a nonprofit website, and article writer for estate planning attorneys. Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways.
Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. Luckily, you can cluster keywords much quicker in Keywords … Read more › It took 51 minutes! That’s a long time to wait!
Is Google Punishing Keyword SEO Blogs? Youve invested countless hours researching the perfect keywords and crafting blog posts, yet the results are lackluster. With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded?
Regularly check traffic acquisition on GA4 along with other key SEO metrics, such as user engagement and keyword rankings. What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience.
In the high-stakes IT world, effective communication is critical. Explaining a complex network reconfiguration to executives or creating a clear troubleshooting guide for diverse support teams is like translating a complicated coding algorithm into plain Englishchallenging. However, tools like Grammarly’s AI can assist.
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Choose one that matches your technical skill level and business needs.
Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a sample of 80 keywords with … Read more ›
They enhance visibility on search engines by using highly searched keywords, metadata, and internal links. Editing and Proofreading Beyond creating content, editing, and proofreading ensure the material is polished and error-free. Attention to grammar, style, and coherence is essential.
By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. Pay close attention to update frequency.
Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. We ranked each extension by its standout features and included detailed pros and cons to help you make an informed decision. Let’s get started! What’s the Best Chrome Extension for SEO?
Responding to users’ long, specific queries instead of fragmented keywords, ensuring your content answers their questions directly and comprehensively. Keyword-focused : Targets the correct terms for better visibility. Keyword-targeted : Optimized for specific keywords that complement your pillar content.
If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. Understanding the basics of how near me searches work and how to choose the right keywords can give you the tools to better optimize your website and rank higher in local search results.
Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.
Digital PR Focused on generating organic traffic, achieving higher keyword rankings, and securing backlinks, quotes, and brand mentions on relevant websites. Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. What is Digital PR?
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Do it right, and your business becomes more visible.
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.
How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?
Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam. Here was the issue.
This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. The most successful blogs hit this trifecta.
Relying on content curation tools alone also makes you more of a content aggregator than a content curator: The former just collects pieces of relevant information and presents them as is, while the latter adds their own inputs and insights into the mix of existing information. It’s the difference between a retweet and a quote tweet.
They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. And conducting research into your competitors keyword strategies.
Blogging is only half the battle. Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. Personalizing the email by including warm greetings and the subscribers name.
Second, unlike many tools that provide data based on proprietary algorithms that estimate keyword traffic, Google Analytics gives you hard data on actual visitors hitting your website. Google Keyword Planner Google Keyword Planner is another must-have SEO tool, and it’s also free. The first step is to enter a keyword.
A keyword might trigger an AI Overview one day, but not the next. Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. Results can fluctuate between searches.
You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines. If you aim to educate your readers, choose keywords with “Informational” intent.
You can also click “ Add to your search ” to add more keywords along with the image and find more relevant results. It gives you the option to add more keywords to your image search and visit any of the result pages. Click “ Add to your search ” on an iPhone to find more results by adding more keywords.
Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on.
Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals. Stories stick.
Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Your reviews are also important.
SEO and keyword analysis We knew we weren’t ranking as high as we wanted to for our main areas of expertise and that we needed to retool our SEO approach. So, we started out by conducting a comprehensive keyword and competitor analysis. As I put it to my team, we were trying to catch a fish with a hole in our net.
But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift. … Read more ›
GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?
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