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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Like why a competitor’s metadata gets more clicks or how they organize their content. Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. Let’s get started! What’s the Best Chrome Extension for SEO? It’s a tedious process.
It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. There is no reason to stress about this update, go crazy trying to update your content, or spend thousands of dollars to get someone else to update it for you. (If What is passage indexing? Not such a big deal.
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What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? What Are Some Examples of Semantic Keywords?
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This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
Instead of creating a range of content, focus on a single topic that satisfies every component of the buyer’s journey and build out a content map from there. Next time you’re crafting content, consider the true value of the piece and assess how your audience will use it. It’s just because you wrote great content.
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Pillar content, also called cornerstone content, is a term that has been thrown around in content marketing since at least 2006 , if not earlier. Pillar content, or more accurately a pillar post, is a kind of broad, tall post that stands as the tallest thing around on a given topic. A pillar post is long.
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Pay attention to intent, not just keywords. Keywords can have multiple intents, so create content that meets multiple types of intent. Use long-tail keywords to optimize for all kinds of intent. Focus Less on Keyword Search Volume and More on Behavioral Analytics. How do you keep up?
Freewriting Freewriting is a simple yet powerful technique where you write nonstop for a set period without editing or filtering your thoughts. This helps bypass self-doubt, unlock unexpected ideas, and combat writers block. How to do it: Set a timer for 1015 minutes. Write continuouslydont edit or overthink. Draw branches outward for related ideas.
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Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. After its set up, you can create a new post whenever you like that will appear as its own page and in preview form on your blog page. How Might a Business Use a Blog? A better approach?
1: Produce content entirely free of grammar mistakes . AI-generated content is entirely free of spelling and grammatical mistakes, so you’ll have to spend far less time proofreading. . AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent.
We’re at a crossroads where my 11-year full-time career in content marketing, what I do, what I teach, and what I myself learn will be permanently impacted by AI. For long-form, especially, GPT-3 and its family hasn’t been a solution in my expert opinion. It’s touched me, and millions of others.
As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing. Conduct Keyword Research 3. Know Your Target Audience 2.
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Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain.
So, I’ve created a ton of videos on those topics and organized them into different sections: This organization makes it easy for people to get an idea of what types of content I publish. Create Regular YouTube Video Content. One simple way to create a steady stream of content is to produce shorter versions of long-formcontent.
Rank for Many Keywords. The fact that they are so detailed means they should rank for a huge number of keywords. That’s why I recommend you enter your topic ideas into a tool like Ubersuggest to see the keyword volumes of the main topic and the volumes of every other related keyword. Get Backlinks.
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Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. However, more recently, content marketing has stepped back from detailed, lengthy article guides. Finding these long-tail keywords needn’t been difficult.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
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Let’s take a look at these astounding stats, and (most importantly) break down what the ROI of content marketing means for you with key takeaways. You might even get some ideas to improve your own content marketing ROI. 78% of content marketers believe custom content is the future of marketing. Source: CMI.
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