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It’s a mistake to write 2,000-plus-word blog posts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on Content Marketing Institute.
Chatbots have emerged as one of the most common forms of generative AI. Table of contents What is Claude AI? However, their approaches to content moderation are different. Claude AI is a chatbot built with ethics and safety in mind. Claude AI vs. ChatGPT: Which is better? Both chatbots have advantages and disadvantages.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. There is no reason to stress about this update, go crazy trying to update your content, or spend thousands of dollars to get someone else to update it for you. (If What is passage indexing? Not such a big deal.
Last week I was involved in a number of conversations with readers about blog post length and whether it was better to write long posts or short ones. Having said that, I have been experimenting over the last few months with the two extremes of short and long posts. Have you tried longer-formcontent? Writing Content'
When you create content for your website, you have many options to tackle. You can go with either long-formcontent or short-formcontent, or simply both, as per circumstance. The post What Is Long-FormContent and How to Create It Effectively in 2023 appeared first on Themeisle Blog.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
Don’t let a great piece of long-formcontent be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →
Chatbots have emerged as one of the most common forms of generative AI. Table of contents What is Claude AI? Claude was trained with publicly available data from the internet, content licensed from third parties, and data provided by users and crowd workers for training. How Claude AI works Who created Claude AI?
This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Can I help you get more leads with a robust content strategy? Wanna see what this looks like in action?
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Can I help you get more leads with a robust content strategy? Wanna see what this looks like in action?
Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Why Businesses Need Content Marketing Content marketing has come a long way since its inception. However, as the digital landscape evolved, so did content marketing strategies.
While blogging can yield great results, there’s no denying that it takes time, effort, and money to create valuable, high-quality content. The best way to do that is evergreen content that helps you get the most bang for your buck. In this article, you’ll learn what evergreen content is (and what it isn’t). And what it isn’t.
Technical writing is needed for any informative content with a specific purpose. This kind of writing can be used with traditional printed or digital content, which could come in the form of PDFs or Word docs to make it easier to present and share. Beyond just informing, technical content plays a decisive role in marketing.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Enter: Content repurposing. Blog posts into social media content.
Instead of creating a range of content, focus on a single topic that satisfies every component of the buyer’s journey and build out a content map from there. Next time you’re crafting content, consider the true value of the piece and assess how your audience will use it. It’s just because you wrote great content.
Pillar content, also called cornerstone content, is a term that has been thrown around in content marketing since at least 2006 , if not earlier. Pillar content, or more accurately a pillar post, is a kind of broad, tall post that stands as the tallest thing around on a given topic. A pillar post is long.
You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. So, including long-tail keywords in your articles could be beneficial. This is exactly what we did when structuring our content marketing guide.
Like why a competitor’s metadata gets more clicks or how they organize their content. Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow. Don’t download anything just yet. Let’s get started! It’s a tedious process.
1: Produce content entirely free of grammar mistakes . AI-generated content is entirely free of spelling and grammatical mistakes, so you’ll have to spend far less time proofreading. . AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Freewriting Freewriting is a simple yet powerful technique where you write nonstop for a set period without editing or filtering your thoughts. This helps bypass self-doubt, unlock unexpected ideas, and combat writers block. How to do it: Set a timer for 1015 minutes. Write continuouslydont edit or overthink. Draw branches outward for related ideas.
That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. Do you already have a ton of content backlog? It depends.
Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. Here’s the thing—automated content doesn’t have to be terrible. Now you can actually create your content.
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Gosh, Helena thinks. Want to know how?
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. What Are Instagram Guides?
Let’s take a look at these astounding stats, and (most importantly) break down what the ROI of content marketing means for you with key takeaways. You might even get some ideas to improve your own content marketing ROI. 78% of content marketers believe custom content is the future of marketing. Source: CMI.
I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. SaaS stands for software as a service. That’s SaaS!
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
We’re at a crossroads where my 11-year full-time career in content marketing, what I do, what I teach, and what I myself learn will be permanently impacted by AI. For long-form, especially, GPT-3 and its family hasn’t been a solution in my expert opinion. It’s touched me, and millions of others.
But when it comes to long-formcontent, we still need our specialized writers with deep subject matter expertise. The content they do generate often needs quite a bit of editing to get it publish-ready. The content they do generate often needs quite a bit of editing to get it publish-ready. But we’re not there yet.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Do you dread cold calling? Here’s why.
Keywords can have multiple intents, so create content that meets multiple types of intent. Use long-tail keywords to optimize for all kinds of intent. Why bother spending money creating content or ads for a keyword that no one looks up, right? Google continually updates its SERPs (search engine results pages).
” Consider Long-formContent The Benefits of Long-FormContent Marketing Tips for Creating Effective Long-FormContent Time To Be Consistent With Your Blog Writing! That’s why search engines promote sites that regularly publish fresh content or update old blog posts.
These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results.
Especially as it relates to our content. No piece of content lasts forever. YouTube content has become one of the best tools for business owners because it helps businesses get found through content with a long shelf life. But in the world of online business, that’s just not true. The truth, my friend?
Your published content is your business ambassador to the world. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer.
Content marketing is 100% worth it. As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. Guess what?
Write Relevant and Competitive Content. If you don’t have content worth linking to, no one will link to you. At the heart of generating backlinks is creating great content , and it needs to be better than other content in your industry. Keep the Content Detailed and Deep. What do you do? Sell Your Value.
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. Not every piece of content is meant to drive a sale or even generate a lead. Create and optimize content that drives emotion.
In B2B marketing, which we’ll focus on here, a white paper is a piece of long-formcontent similar to an ebook, often formatted as a report or guide. A white paper is a document that outlines an organization’s position on an issue and provides educational context to potential customers or stakeholders.
I own several blogs, and as a blogger, the thought of creating tons of content quickly was amazing. With all this AI writing content it will force us to have more relevant services. For me, it has dramatically changed how I write content and how much I can write every day. I do use Copyscape to run my content through.
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