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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.
It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. There is no reason to stress about this update, go crazy trying to update your content, or spend thousands of dollars to get someone else to update it for you. (If What is passage indexing? Not such a big deal.
Last week I was involved in a number of conversations with readers about blog post length and whether it was better to write long posts or short ones. Having said that, I have been experimenting over the last few months with the two extremes of short and long posts. The Ultimate Guide to Selling Your Blog (5470 words).
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Enter: Content repurposing. Blog posts into social media content.
See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process. Pretty cool.
million blog posts get published. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. So, including long-tail keywords in your articles could be beneficial. Every day, over 7.5
While blogging can yield great results, there’s no denying that it takes time, effort, and money to create valuable, high-quality content. The best way to do that is evergreen content that helps you get the most bang for your buck. In this article, you’ll learn what evergreen content is (and what it isn’t). And what it isn’t.
Pillar content, also called cornerstone content, is a term that has been thrown around in content marketing since at least 2006 , if not earlier. Pillar content, or more accurately a pillar post, is a kind of broad, tall post that stands as the tallest thing around on a given topic. A pillar post is long.
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That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. Do you already have a ton of content backlog? It depends.
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Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. Here’s the thing—automated content doesn’t have to be terrible. Now you can actually create your content.
Let’s take a look at these astounding stats, and (most importantly) break down what the ROI of content marketing means for you with key takeaways. You might even get some ideas to improve your own content marketing ROI. Email Content Marketing ROI Statistics. Visual Content Marketing ROI Statistics. more traffic.
1: Produce content entirely free of grammar mistakes . AI-generated content is entirely free of spelling and grammatical mistakes, so you’ll have to spend far less time proofreading. . AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent.
But when it comes to long-formcontent, we still need our specialized writers with deep subject matter expertise. The content they do generate often needs quite a bit of editing to get it publish-ready. The content they do generate often needs quite a bit of editing to get it publish-ready.
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Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Instagram Guides are a new tool for content discovery. So big was its success that it sparked a whole movement in photo styling.
And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. Not every piece of content is meant to drive a sale or even generate a lead. Create and optimize content that drives emotion.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth.
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. Platforms like WordPress make this as simple as creating and publishing a new page. If you make a purchase using the links in this post, we may earn a commission.) The reality?
There is a reason people publish these types of reviews, and it’s not just to earn affiliate income, although that is a benefit. Business owners don’t know what’s out there The most important reason to publish software reviews is to let business owners and professionals in your industry know that certain software applications exist.
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Write Relevant and Competitive Content. If you don’t have content worth linking to, no one will link to you. At the heart of generating backlinks is creating great content , and it needs to be better than other content in your industry. Keep the Content Detailed and Deep. What do you do? Sell Your Value.
Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. What content should you publish?
What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. . Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”
Content marketing is 100% worth it. As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. Guess what?
Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. AI is somewhat part of augmented intelligence tools’ technology, but how is it used in marketing right now? What is Augmented Intelligence? Artificial intelligence operates on its own, without help from humans.
Content marketing is entering a dangerous new phase. Content was created and shared but nothing of substance showed up. Content was created and shared but nothing of substance showed up. It is an art form that sits behind the science of what can sometimes be seen as a technology arms race. Its heading into a trough.
The idea is that if trustworthy websites link back to your content, its a sign that your content is high-quality and accurate. Here are a few quick stats that back this up: 63% of marketers have used content marketing to foster brand loyalty within the past year. Do you want to take your SEO to new heights in 2025?
We had an INSANE report go out December of 2022 analyzing over 428 pieces of content we’ve silently published and studied over the last 12 months ( see the full report here ). Out of over 400 pieces of content, we divided them up into two types: long-form and short-form.
Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. It won’t happen overnight, of course. Building a personal brand allows you to become a standout figure that people know, like, and trust.
Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. However, more recently, content marketing has stepped back from detailed, lengthy article guides. Further, using long-tail keywords makes it easier to get your content ranked on Google.
Putting out so much content seems impossible, especially with smaller teams? Profitable brands repurpose one big form of content into many, many more. Repurposing not only helps you maintain a steady stream of content but also allows you to reach a wider audience who might prefer different content formats.
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Your best #content can be resurrected, repurposed, repackaged, and resurfaced, says @Joderama. Review the content in your archives. Inventory your #content to determine which top-performing assets to repurpose, says @joderama. Resurface older #content if it still drives strong traffic via search, says @joderama.
Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right. Breadcrumb optimization. Meta descriptions.
Thought leadership content is a great way to do this. But what exactly is thought leadership content? In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Most of it is also long-form.
It is imperative to adapt and to optimize your pages and your content for audio search to become the resource for people searching from their mobile devices or voice-activated assistants like Alexa, Siri, Cortana, and Google Home. This will make it easier for you to understand the concept and learn how to adapt your content to it.
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The CTA says how often I publish new videos. So, I’ve created a ton of videos on those topics and organized them into different sections: This organization makes it easy for people to get an idea of what types of content I publish. My trailer is like an extension of the value prop. How to Write a Great YouTube Title.
Contently recently helped a staffing agency put together a white paper on the current talent landscape. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Think of each section as its own mini piece of content. Not sure where to start?
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